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Is HubSpot the social media
champion of marketing automation
companies?
A demonstration of automated competitive reporting...
Key Observations From This Landscape
HubSpot
•

Significantly higher follower/fan counts rest of field

•

Consistently hi...
Twitter
Twitter Followers
As of Nov 10, 2013
Growth in Twitter Followers
Oct 28, 2013 - Nov 10, 2013
Tweet Volume
Oct 28, 2013 - Nov 10, 2013
Engagement Rate for Tweets
Oct 28, 2013 - Nov 10, 2013

Tweet Engagement Rate
The number of retweets and favorites, per th...
Engagement Rate for Tweets
Oct 28, 2013 - Nov 10, 2013

Tweet Engagement Rate
The number of retweets and favorites, per th...
Retweet Volume
Oct 28, 2013 - Nov 10, 2013
Retweet Volume by Day
Oct 28, 2013 - Nov 10, 2013
Tweet Volume vs. Retweet Volume
Oct 28, 2013 - Nov 10, 2013
Twitter Followers vs. Twitter Following
As of Nov 10, 2013
Facebook
Facebook Likes
As of Nov 10, 2013
Growth in Facebook Likes
Oct 28, 2013 - Nov 10, 2013
Facebook Post Volume
Oct 28, 2013 - Nov 10, 2013
Facebook Talking About
As of Nov 10, 2013
Facebook Talking About by Day
Oct 28, 2013 - Nov 10, 2013
Engagement Rate for Facebook Posts
Oct 28, 2013 - Nov 10, 2013

Facebook Post Engagement Rate
The total number of likes, c...
Engagement Rate for Facebook Posts
Oct 28, 2013 - Nov 10, 2013

Facebook Post Engagement Rate
The total number of likes, c...
Facebook Post Volume vs.
Engagement Rate for Facebook Posts
Oct 28, 2013 - Nov 10, 2013

Facebook Post Engagement Rate
The...
Google+
Google+ Plus Ones
As of Nov 10, 2013
Growth in Google+ Plus Ones
Oct 28, 2013 - Nov 10, 2013
Google+ Post Volume
Oct 28, 2013 - Nov 10, 2013
Engagement Rate for Google+ Posts
Oct 28, 2013 - Nov 10, 2013

Google+ Posts Engagement Rate
The total number of plus ones...
Engagement Rate for Google+ Posts
Oct 28, 2013 - Nov 10, 2013

Google+ Posts Engagement Rate
The total number of plus ones...
Google+ Post Plus One Volume
Oct 28, 2013 - Nov 10, 2013
Google+ Post Plus One Volume by Day
Oct 28, 2013 - Nov 10, 2013
Google+ Post Reshare Volume
Oct 28, 2013 - Nov 10, 2013
Google+ Post Reshare Volume by Day
Oct 28, 2013 - Nov 10, 2013
Google+ Post Volume vs.
Google+ Post Plus One Volume
Oct 28, 2013 - Nov 10, 2013
Linkedin
LinkedIn Followers
As of Nov 10, 2013
LinkedIn Update Volume
Oct 28, 2013 - Nov 10, 2013
Engagement Rate for LinkedIn Posts
Oct 28, 2013 - Nov 10, 2013

LinkedIn Posts Engagement Rate
The total number of likes a...
LinkedIn Update Like Volume
Oct 28, 2013 - Nov 10, 2013
LinkedIn Followers vs. LinkedIn Update Volume
Oct 28, 2013 - Nov 10, 2013
LinkedIn Update Volume vs.
LinkedIn Update Like Volume
Oct 28, 2013 - Nov 10, 2013
SEO
Homepage Title
As of Nov 10, 2013 (Slide 1 of 2)
Homepage Title
As of Nov 10, 2013 (Slide 2 of 2)
Homepage Meta Description
As of Nov 10, 2013 (Slide 1 of 2)
Homepage Meta Description
As of Nov 10, 2013 (Slide 2 of 2)
Homepage Meta Keywords
As of Nov 10, 2013 (Slide 1 of 2)
Homepage Meta Keywords
As of Nov 10, 2013 (Slide 2 of 2)
Moz Domain Authority
As of Nov 10, 2013

Moz Domain Authority
Moz's best prediction about how a website will perform in se...
Moz External Links
As of Nov 10, 2013

Moz External Links
Hyperlinks that point at (target) any domain other than the doma...
Moz Domain Authority vs. Moz External Links
As of Nov 10, 2013

Moz Domain Authority
Moz's best prediction about how a web...
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For Busy Marketers
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Is HubSpot the social media champion of marketing automation companies?

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An example competitive analytics report of Marketing Automation companies built using Rival IQ. Rival IQ makes it simple and easy to build a market landscape of companies (e.g. Marketing Automation) and to then report on many social media, SEO and web based metrics. All data can be exported to beautiful easy to edit PowerPoint reports such at this one for easy presenting and sharing.

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Transcript of "Is HubSpot the social media champion of marketing automation companies?"

  1. 1. Is HubSpot the social media champion of marketing automation companies? A demonstration of automated competitive reporting using Rival IQ Focus Company HubSpot Market Landscape Marketing Automation Software Oct 27, 2013 - Nov 9, 2013
  2. 2. Key Observations From This Landscape HubSpot • Significantly higher follower/fan counts rest of field • Consistently higher engagement rate on Twitter – clear winner • More fans than everyone but less engagement than Marketo • Reduced commitment to G+ and LinkedIn Marketo • Dominates Facebook with consistently high engagement • Strong on LinkedIn and Google+ Key Takeaway – HubSpot is the winner on twitter but does not dominate everywhere. Marketo is the company to watch on Facebook. * This is the only non-auto-generated slide in this deck.
  3. 3. Twitter
  4. 4. Twitter Followers As of Nov 10, 2013
  5. 5. Growth in Twitter Followers Oct 28, 2013 - Nov 10, 2013
  6. 6. Tweet Volume Oct 28, 2013 - Nov 10, 2013
  7. 7. Engagement Rate for Tweets Oct 28, 2013 - Nov 10, 2013 Tweet Engagement Rate The number of retweets and favorites, per thousand followers, of this company's own tweets during this time period.
  8. 8. Engagement Rate for Tweets Oct 28, 2013 - Nov 10, 2013 Tweet Engagement Rate The number of retweets and favorites, per thousand followers, of this company's own tweets during this time period.
  9. 9. Retweet Volume Oct 28, 2013 - Nov 10, 2013
  10. 10. Retweet Volume by Day Oct 28, 2013 - Nov 10, 2013
  11. 11. Tweet Volume vs. Retweet Volume Oct 28, 2013 - Nov 10, 2013
  12. 12. Twitter Followers vs. Twitter Following As of Nov 10, 2013
  13. 13. Facebook
  14. 14. Facebook Likes As of Nov 10, 2013
  15. 15. Growth in Facebook Likes Oct 28, 2013 - Nov 10, 2013
  16. 16. Facebook Post Volume Oct 28, 2013 - Nov 10, 2013
  17. 17. Facebook Talking About As of Nov 10, 2013
  18. 18. Facebook Talking About by Day Oct 28, 2013 - Nov 10, 2013
  19. 19. Engagement Rate for Facebook Posts Oct 28, 2013 - Nov 10, 2013 Facebook Post Engagement Rate The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
  20. 20. Engagement Rate for Facebook Posts Oct 28, 2013 - Nov 10, 2013 Facebook Post Engagement Rate The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
  21. 21. Facebook Post Volume vs. Engagement Rate for Facebook Posts Oct 28, 2013 - Nov 10, 2013 Facebook Post Engagement Rate The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
  22. 22. Google+
  23. 23. Google+ Plus Ones As of Nov 10, 2013
  24. 24. Growth in Google+ Plus Ones Oct 28, 2013 - Nov 10, 2013
  25. 25. Google+ Post Volume Oct 28, 2013 - Nov 10, 2013
  26. 26. Engagement Rate for Google+ Posts Oct 28, 2013 - Nov 10, 2013 Google+ Posts Engagement Rate The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this company's Google+ page during this time period.
  27. 27. Engagement Rate for Google+ Posts Oct 28, 2013 - Nov 10, 2013 Google+ Posts Engagement Rate The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this company's Google+ page during this time period.
  28. 28. Google+ Post Plus One Volume Oct 28, 2013 - Nov 10, 2013
  29. 29. Google+ Post Plus One Volume by Day Oct 28, 2013 - Nov 10, 2013
  30. 30. Google+ Post Reshare Volume Oct 28, 2013 - Nov 10, 2013
  31. 31. Google+ Post Reshare Volume by Day Oct 28, 2013 - Nov 10, 2013
  32. 32. Google+ Post Volume vs. Google+ Post Plus One Volume Oct 28, 2013 - Nov 10, 2013
  33. 33. Linkedin
  34. 34. LinkedIn Followers As of Nov 10, 2013
  35. 35. LinkedIn Update Volume Oct 28, 2013 - Nov 10, 2013
  36. 36. Engagement Rate for LinkedIn Posts Oct 28, 2013 - Nov 10, 2013 LinkedIn Posts Engagement Rate The total number of likes and comments on updates, per thousand followers, on this company's LinkedIn page during this time period.
  37. 37. LinkedIn Update Like Volume Oct 28, 2013 - Nov 10, 2013
  38. 38. LinkedIn Followers vs. LinkedIn Update Volume Oct 28, 2013 - Nov 10, 2013
  39. 39. LinkedIn Update Volume vs. LinkedIn Update Like Volume Oct 28, 2013 - Nov 10, 2013
  40. 40. SEO
  41. 41. Homepage Title As of Nov 10, 2013 (Slide 1 of 2)
  42. 42. Homepage Title As of Nov 10, 2013 (Slide 2 of 2)
  43. 43. Homepage Meta Description As of Nov 10, 2013 (Slide 1 of 2)
  44. 44. Homepage Meta Description As of Nov 10, 2013 (Slide 2 of 2)
  45. 45. Homepage Meta Keywords As of Nov 10, 2013 (Slide 1 of 2)
  46. 46. Homepage Meta Keywords As of Nov 10, 2013 (Slide 2 of 2)
  47. 47. Moz Domain Authority As of Nov 10, 2013 Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
  48. 48. Moz External Links As of Nov 10, 2013 Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
  49. 49. Moz Domain Authority vs. Moz External Links As of Nov 10, 2013 Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz). Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
  50. 50. Rival IQ is Competitive Intelligence For Busy Marketers Be the star with automated marketing reports for your company. Try Rival IQ with our Marketing Automation landscape now: http://bit.ly/MarketingAutomation_RIQ
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