Practical communications
support to RIU country teams

             Dar-es-Salaam
            24th October 2008
Communication and Innovation

Communication and innovation theory are
 intrinsically linked
Passive model:


Sender       ...
Dynamic (systems) model
Enhancing Demand in Innovation
Systems
Supply led systems              RNRRS
                                   LPP08



           Demand
How can
 I grow
  more...
Demand- led systems
                                  I wonder
                                 if this will
             ...
Push and Pull in Information Markets


•Push/supply = Identifying suitable
 agricultural innovations and providing
 them i...
Intermediary
Agribusiness:     Institutions
seed and input
suppliers,
                                       Policy
proces...
Constructing agricultural
innovation systems
What are the linkages?

To link actors requires development of
 communication skills
What are the information needs?
What ...
Network Mapping

• How to make communication processes
  visible?
• Diagnostic tool to help country teams
  understand the...
Understanding Intermediaries

• Intermediaries are both institutions and
  individuals
• Who are the communications champi...
NOPS Analysis – Needs, Opportunities,
     Problems, Solutions

• Needs                               • Problems
• What ar...
Methodologies for the tool box

• Developing contents – language, format, messages....
• Strengthening our network – build...
Thinking about
communications technologies
Monitoring and Evaluation

•Communication needs to support user
 groups to articulate demand.
•M&E needs to measure demand...
RIU Blog




http://researchintouse.wordpress.com
•Questions???
 •Feedback
•DEMANDS!!!
Entry points

•What are the strong and weak
 links?
•Environment for information and
 knowledge flows?
•Trust building at ...
Challenges

• What is new? New linkages, new contents,
  new tools
• What will it achieve? How does
  communication suppor...
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Louise Dar Presentation

  1. 1. Practical communications support to RIU country teams Dar-es-Salaam 24th October 2008
  2. 2. Communication and Innovation Communication and innovation theory are intrinsically linked Passive model: Sender message Receiver Extension technology Farmer agent
  3. 3. Dynamic (systems) model
  4. 4. Enhancing Demand in Innovation Systems
  5. 5. Supply led systems RNRRS LPP08 Demand How can I grow more crops? U SH P Supply
  6. 6. Demand- led systems I wonder if this will be useful Demand in the field? I need a new variety that is U LL resistant P to white fly! Supply
  7. 7. Push and Pull in Information Markets •Push/supply = Identifying suitable agricultural innovations and providing them in local language and easy to use formats through relevant communication technologies •Pull/demand = Build users capacity to source, evaluate and apply information in decision making •Information intermediaries are the interface between push and pull – supply
  8. 8. Intermediary Agribusiness: Institutions seed and input suppliers, Policy processors etc makers Researchers Traders Farmers Groups
  9. 9. Constructing agricultural innovation systems
  10. 10. What are the linkages? To link actors requires development of communication skills What are the information needs? What information contents do they need? Which technologies can they access? What human resources / budget are available for communications What support can RIU provide to encourage better linkages?
  11. 11. Network Mapping • How to make communication processes visible? • Diagnostic tool to help country teams understand the existing communication context • Can be used at different levels – diagnostic of platforms, NICs and policy context • Identifying the key stakeholders and thinking about how to influence them to make our messages flow
  12. 12. Understanding Intermediaries • Intermediaries are both institutions and individuals • Who are the communications champions in our innovation platforms • Intermediaries need support – to communicate with other actors in the coalition – To communicate this information within their own organisations • How to use communication to strengthen the innovation platforms
  13. 13. NOPS Analysis – Needs, Opportunities, Problems, Solutions • Needs • Problems • What are the information needs of • What problems does my my organisation? organisation face in contributing to • Who do we need to communicate an innovation platform? with? • What problems do we face in • What technologies do we need to terms of connectivity? communicate better? • Opportunities • Solutions • What groups do we have access • How could we collect and organise to? the information demands within our • How could we improve organisation? communication to these groups? • What services could we offer to • What tools could help us to do other members of the coalition in this? return for support in key areas?
  14. 14. Methodologies for the tool box • Developing contents – language, format, messages.... • Strengthening our network – building social capital • Lessons from Value chain analysis • Information markets • Skills training • Innovation systems – an interactive experience • Science writing skills • Radio listening clubs (PANOS) • Your suggestions and demands........
  15. 15. Thinking about communications technologies
  16. 16. Monitoring and Evaluation •Communication needs to support user groups to articulate demand. •M&E needs to measure demand to show that this has been enhanced •How do we measure ‘into use’? •Knowledge management explores the explicit-tacit interface to show how user groups incorporate new knowledge into their existing skills set
  17. 17. RIU Blog http://researchintouse.wordpress.com
  18. 18. •Questions??? •Feedback •DEMANDS!!!
  19. 19. Entry points •What are the strong and weak links? •Environment for information and knowledge flows? •Trust building at network, coalition and platform level –More communication = more trust
  20. 20. Challenges • What is new? New linkages, new contents, new tools • What will it achieve? How does communication support purpose r-i-u • What can we learn? – About creating linkages – About building trust? – About sharing knowledge and experiences?
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