Ad Campaign for Encozia - Gold Winner - Patel Hall

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Ad Campaign for Encozia - Gold Winner - Patel Hall - Presentation Transcript

  1. INTER HALL AD DESIGN Patel Hall
  2. PRODUCT
    • A Chair with following characteristics
      • Mood Meter
      • Gentle Massage
      • Suitable Music
      • Oxygen / Aroma Therapy
    TARGET MARKET
    • Target market: Upper class and upper middle class
    • Brand positioning: A luxury product for a select market segment
  3. USP
    • Mood Meter – The Science of Pleasure
  4. LOGO AND TAGLINE
  5. CAMPAIGN THEME
    • The Seven Deadly Sins
  6. VIDEO AD
    • http://www.youtube.com/watch?v=gcS4We-l9Ds
  7. PRINT AD – COLOUR
  8.  
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  14.  
  15. PRINT AD – BLACK AND WHITE
  16.  
  17. BILLBOARD
  18.  
  19. THANK YOU
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The campaign that won the Inter Hall Ad Design 2009 more

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