Data Visualisation

Ritvvij Parrikh, Founder, www.pykih.com
e-chai Demo Day, Entrepreneurship Development Institute, Ahmed...
Introductions
•

Pykih is a two year old, Mumbai based, data
analytics and visualisation firm.

•

We have clients in 6 countries.

•

Te...
A little about me!
•

Engineer by education

•

Worked for Amdocs in India, Israel and United States in multiple
roles for...
What do we do?
We build visual representations
of datasets to help users to do
some tasks more effectively.

!6
What?
•

Dashboards


•

Data Visualisations


•

Heat Maps


•

Infographics

We build visual representations
of datasets...
Who?

We build visual representations
of datasets to help users to do
some tasks more effectively.
•
•

ERP users


•

Trad...
Why?

We build visual representations
of datasets to help users to do
some tasks more effectively.
•

Monitoring


•

Repor...
Examples
Client problem:
!

Services firm wants to quickly find right
employees for the right project.

!11
!12
Filter

!13
Filter further

!14
Farrah is ready to start work immediately.
Gene will take another week.

http://www.pykih.com/work/PykCharts/linear-range-...
Client Problem:
!

Want our journalists to verify truth behind
statements that are made.
!
E.g. Lighting source in Rural U...
!17
All India Data

!18
Zoom in on UP

!19
62% UP is lit by Kerosene

!20
Zoom in on Rural UP

!21
75% rural UP is lit by Kerosene

!22
Zoom in on Rural GJ

!23
85% rural GJ is lit by Electricity

!24
Client problem:
!

Want to monitor sales funnel
across sales channels

!25
Multi-channel funnel
Click on blue legend (Scans)
To see only social media related funnel
Click on red (Email) area
To see the funnel for only email sales channel
Click on percentage
To see percentage view for each step
Inference: Email has lower opens but higher % purchases
Client Problem:
!

Want to be on top of overdue
expenses of a purchase order

!34
•

Red - Overdue for over three months

•

Orange - Overdue for over one month

•

Yellow - Overdue for more than one day
...
Click on January
•

Percentage break down for each item
Click on Overdue by one day
Client Problem:
!

Send weekly, automated reports to clients that
are WOW and extremely simple to understand

!42
!43
Client problem:
!

Want to improve employee
responsiveness and awareness.

!44
•

Dashboards placed across office on TVs that display live data.
!45
Client Problem:
!

Want to be able to
drill down into maps

!46
!47
Click

!48
!49
What is the Goal?
Make “consumption” of analytics simple.

!51
What we are not?!
•

Big data company

•

Build enterprise (ERP) software

•

Build consumer apps and games

•

People Int...
Roadmap
•

More complex visualisations.

•

Behind the scenes, we already do some data modelling,
analytics and web mining. We pla...
•

More complex visualisations.

•

Behind the scenes, we already do some data modelling,
analytics and web mining. We pla...
pykih Culture
We face a lot of challenges!
•

Branding: We are a design company in Mumbai selling
internationally. It is like selling ex...
The one thing that mitigated a lot of these problems was
adopting a strong, consistent, well-defined culture.
•

We hire for aptitude and attitude. Not skills. It took 72 interviews
across 9 months before we hired our first employee....
Things we do to entertain ourselves
Questions
You can reach us at rp@pykih.com

Ritvvij Parrikh
rp@pykih.com
Founder, www.pykih.com
!62
Talk at eChai, EDI, Ahmedabad
Talk at eChai, EDI, Ahmedabad
Talk at eChai, EDI, Ahmedabad
Talk at eChai, EDI, Ahmedabad
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Presented pykih at eChai event held at Entrepreneurship Development Institute of India, Ahmedabad

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Talk at eChai, EDI, Ahmedabad

  1. 1. Data Visualisation Ritvvij Parrikh, Founder, www.pykih.com e-chai Demo Day, Entrepreneurship Development Institute, Ahmedabad, India 21 Dec 2013 !1
  2. 2. Introductions
  3. 3. • Pykih is a two year old, Mumbai based, data analytics and visualisation firm. • We have clients in 6 countries. • Team: 6 full-time, 3 interns, 3 advisors • Economic Times Power of Ideas finalist 2012. Top 75 start-ups out of 14,000 in India as selected by CIIE. • UnLtd India, a launchpad for social ventures, invested in us.
  4. 4. A little about me! • Engineer by education • Worked for Amdocs in India, Israel and United States in multiple roles for ~5 years • Took a sabbatical to work in the social sector • Started Pykih • My background is in designing, building and selling enterprise systems
  5. 5. What do we do?
  6. 6. We build visual representations of datasets to help users to do some tasks more effectively. !6
  7. 7. What? • Dashboards • Data Visualisations • Heat Maps • Infographics We build visual representations of datasets to help users to do some tasks more effectively. !7
  8. 8. Who? We build visual representations of datasets to help users to do some tasks more effectively. • • ERP users • Traders • Digital agencies • Journalists • !8 SaaS users Advocacies
  9. 9. Why? We build visual representations of datasets to help users to do some tasks more effectively. • Monitoring • Reporting • Data Discovery • Finding trends and patterns • Testing hypothesis • Convincing / advocacy !9
  10. 10. Examples
  11. 11. Client problem: ! Services firm wants to quickly find right employees for the right project. !11
  12. 12. !12
  13. 13. Filter !13
  14. 14. Filter further !14
  15. 15. Farrah is ready to start work immediately. Gene will take another week. http://www.pykih.com/work/PykCharts/linear-range-query !15
  16. 16. Client Problem: ! Want our journalists to verify truth behind statements that are made. ! E.g. Lighting source in Rural UP v/s Rural Gujarat !16
  17. 17. !17
  18. 18. All India Data !18
  19. 19. Zoom in on UP !19
  20. 20. 62% UP is lit by Kerosene !20
  21. 21. Zoom in on Rural UP !21
  22. 22. 75% rural UP is lit by Kerosene !22
  23. 23. Zoom in on Rural GJ !23
  24. 24. 85% rural GJ is lit by Electricity !24
  25. 25. Client problem: ! Want to monitor sales funnel across sales channels !25
  26. 26. Multi-channel funnel
  27. 27. Click on blue legend (Scans)
  28. 28. To see only social media related funnel
  29. 29. Click on red (Email) area
  30. 30. To see the funnel for only email sales channel
  31. 31. Click on percentage
  32. 32. To see percentage view for each step
  33. 33. Inference: Email has lower opens but higher % purchases
  34. 34. Client Problem: ! Want to be on top of overdue expenses of a purchase order !34
  35. 35. • Red - Overdue for over three months • Orange - Overdue for over one month • Yellow - Overdue for more than one day • Light blue - This month’s budget consumed • Dark blue - This month’s budget not used
  36. 36. Click on January
  37. 37. • Percentage break down for each item
  38. 38. Click on Overdue by one day
  39. 39. Client Problem: ! Send weekly, automated reports to clients that are WOW and extremely simple to understand !42
  40. 40. !43
  41. 41. Client problem: ! Want to improve employee responsiveness and awareness. !44
  42. 42. • Dashboards placed across office on TVs that display live data. !45
  43. 43. Client Problem: ! Want to be able to drill down into maps !46
  44. 44. !47
  45. 45. Click !48
  46. 46. !49
  47. 47. What is the Goal?
  48. 48. Make “consumption” of analytics simple. !51
  49. 49. What we are not?! • Big data company • Build enterprise (ERP) software • Build consumer apps and games • People Intelligence company What we are?! • The layer on top of all of these that make consuming the numbers easy !52
  50. 50. Roadmap
  51. 51. • More complex visualisations. • Behind the scenes, we already do some data modelling, analytics and web mining. We plan to go deeper. • Finish our analytics consulting framework. • Partner with media houses for data journalism.
  52. 52. • More complex visualisations. • Behind the scenes, we already do some data modelling, analytics and web mining. We plan to go deeper. • Finish our analytics consulting framework. • Partner with media houses for data journalism. • Services to Product We are working on a “GitHub” like tool to publish or consume open-data, run simple analytics on them, build visualisations and then piece together infographics.
  53. 53. pykih Culture
  54. 54. We face a lot of challenges! • Branding: We are a design company in Mumbai selling internationally. It is like selling exquisite wine from Bihar to a Parisian. • Hiring: We operate in a multi-disciplinary field that intersects design, algorithms, statistics, web mining and data modelling. • Bootstrapped: We eat what we hunt. Hence, we cannot pay high up-front salaries. • India Market: Sales to corporates in India has been long and unrewarding.
  55. 55. The one thing that mitigated a lot of these problems was adopting a strong, consistent, well-defined culture.
  56. 56. • We hire for aptitude and attitude. Not skills. It took 72 interviews across 9 months before we hired our first employee.Three of our developers are drop-outs and ex-entrepreneurs. Our lead developer is a 21 year old fashion designer. • We spend 50%+ of our time doing R&D. • Every new employee who joins first intern. • We will do everything possible to help our developers “lean out” their life. => {free food, office boy runs errands, bed to bunk at night, etc.} • We contribute to and code open source.
  57. 57. Things we do to entertain ourselves
  58. 58. Questions You can reach us at rp@pykih.com Ritvvij Parrikh rp@pykih.com Founder, www.pykih.com !62

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