INTRODUCTION Tatsat in Sanskrit means ‘all that eternally exists’. Located amidst the hustle bustle of posh Hauz Khas Market in South Delhi A ‘Socially Conscious Store’with focus on triple bottom line. Started on the eve of International non-violence day October 2, 2006 . Prashant Narang, 29 years old, is the brain behind the venture. First partnership was formed on Orkut,with Community Friendly Movement (CFM) . A collaboration struck between CFM and Tatsat.
LOCATION Traffic flow –priviledge of being located in one of the posh locales of Delhi Accessibility through mass transit-place is close to both Green Park and Hauz Khas metro and also to Hauz Khas and Greenpark bus station Availability of manpower-available manpower in the locality.It even offers internship programmes to students from design,communication or retail background Local legislations-adheres well Complementing and competing stores
RETAIL MIX ELEMENTSthe elements used by retailers to satisfy their customers needs and wants Type of merchandise sold Variety and assortment of merchandise Level of customer service Price of merchandise Promotion
TYPE OF MERCHANDISE SOLD The type of merchandise sold should be in line with the target market TARGET MARKET: residents of Hauz Khas as well as neighbouring ones from South Delhi mostly affluent and fashion conscious people NiftiansBasically,the store offers sarees, accessories,gift items,beauty care products.
VARIETY AND ASSORTMENTVariety denotes breadth & Assortment denotes depth of themerchandise. Stationary category Accessories Jewellery Personal care Aromatherapy Ceramics and wooden Textile category
CUSTOMER SERVICE Well planned store layout Customer complaint feedback is taken Customer walk in register maintained Air conditioned store Customer communication Alterations done Gift wrapping Free Gifts Credit and debit card services Atmospherics
PRICINGThe pricing is a bit more than usual stores as the store catersspecifically to eco-friendly and handmade stuffs CATEGORY PRICE RANGE(RS.) JEWELLERY 40-22000 PAPER PRODUCTS 50-1000 PERSONAL CARE 55-500/700 AROMATHERAPY 35-1500 TEXTILES 500-1200 BAGS 150-2000
PROMOTION(IN THE WORDS OF TATSAT) Be a conscious consumer! * Be aware of the impact of your purchase on your health and happiness and the environment around you! * Switch to sweatshop free products so that your purchase does not contribute to child labour or labour exploitation! * Unplug from the standard media, marketing and advertisements; think rationally while spending money.
PROMOTION Retail discount Customer convenience Gift items Gift-wrapping Special event Return policies Delivery Consumer information Alterations booklets / displays / Parking graphics Contests Rebate Tatsat organizes events and exhibitions like ‘Aadi’ and ‘Teejbazaar’ It has a page on both facebook and twitter for social networking. Green consumer day is celebrated by Tatsat by organizing many events and competitions Tatsat provides gift vouchers in the denominations of Rs.250-500
STORE OPERATIONS Daily Store Management Opening and Closing hours:mon-sat,10am-9pm ,sun-12pm -9pm Loss prevention and safety:well maintained like,for glass items ‘Bubble Wrap’is used,personal care products in a refrigerator. Store standards Cleaning guidelines:The store is cleaned everyday,once in a week through cleaning is carried out Maintenance guidelines followed for each product category Product Management Merchandise replenishment is carried out once in a month for sarees,Paper products are replenished once in fifteen days Lost and found items are handled carefully Visual merchandising: the store doesn’t use much mannequins , the different categories are placed in an arranged manner.
STORE OPERATIONS Customer Buying Process Customer walk-in register is maintained to note down the feedback,suggestion and opinions of the customer A comfortable and easing buying process as the staff is cooperative Store Layout-loop layout
STORE LAYOUT OF TATSAT DISPLAY DISPLAY C MIRROR O U N T ENTRANCSTAIRS E E R & EXITDISPLAY D I S P L A Y DISPLAY DISPLAY DISPL AY