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Tatsat sa store in hauz khas,a socially conscious store

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  • 1. TATSAT FASHION RETAIL MANAGEMENT, BY RITUPARNA NEOG, NIFT,MFM-1
  • 2. Mon - Sat: 10:00 am - 9:00 pm Sun: 12:00 pm - 9:00 pmAddress :E-50/3 ,Hauz Khas, New Delhi -110016Contact :Tatsat2972gmail.com
  • 3. INTRODUCTION Tatsat in Sanskrit means ‘all that eternally exists’. Located amidst the hustle bustle of posh Hauz Khas Market in South Delhi A ‘Socially Conscious Store’with focus on triple bottom line. Started on the eve of International non-violence day October 2, 2006 . Prashant Narang, 29 years old, is the brain behind the venture. First partnership was formed on Orkut,with Community Friendly Movement (CFM) . A collaboration struck between CFM and Tatsat.
  • 4. LOCATION Traffic flow –priviledge of being located in one of the posh locales of Delhi Accessibility through mass transit-place is close to both Green Park and Hauz Khas metro and also to Hauz Khas and Greenpark bus station Availability of manpower-available manpower in the locality.It even offers internship programmes to students from design,communication or retail background Local legislations-adheres well Complementing and competing stores
  • 5. RETAIL MIX ELEMENTSthe elements used by retailers to satisfy their customers needs and wants Type of merchandise sold Variety and assortment of merchandise Level of customer service Price of merchandise Promotion
  • 6. TYPE OF MERCHANDISE SOLD The type of merchandise sold should be in line with the target market TARGET MARKET:  residents of Hauz Khas as well as neighbouring ones from South Delhi  mostly affluent and fashion conscious people  NiftiansBasically,the store offers sarees, accessories,gift items,beauty care products.
  • 7. VARIETY AND ASSORTMENTVariety denotes breadth & Assortment denotes depth of themerchandise.  Stationary category  Accessories  Jewellery  Personal care  Aromatherapy  Ceramics and wooden  Textile category
  • 8. CUSTOMER SERVICE  Well planned store layout  Customer complaint feedback is taken  Customer walk in register maintained  Air conditioned store Customer communication  Alterations done Gift wrapping Free Gifts Credit and debit card services Atmospherics
  • 9. PRICINGThe pricing is a bit more than usual stores as the store catersspecifically to eco-friendly and handmade stuffs CATEGORY  PRICE RANGE(RS.)  JEWELLERY  40-22000  PAPER PRODUCTS  50-1000  PERSONAL CARE  55-500/700  AROMATHERAPY  35-1500  TEXTILES  500-1200  BAGS  150-2000
  • 10. PROMOTION(IN THE WORDS OF TATSAT) Be a conscious consumer! * Be aware of the impact of your purchase on your health and happiness and the environment around you! * Switch to sweatshop free products so that your purchase does not contribute to child labour or labour exploitation! * Unplug from the standard media, marketing and advertisements; think rationally while spending money.
  • 11. PROMOTION Retail discount  Customer convenience Gift items  Gift-wrapping Special event  Return policies Delivery  Consumer information Alterations booklets / displays / Parking graphics Contests  Rebate Tatsat organizes events and exhibitions like ‘Aadi’ and ‘Teejbazaar’ It has a page on both facebook and twitter for social networking. Green consumer day is celebrated by Tatsat by organizing many events and competitions Tatsat provides gift vouchers in the denominations of Rs.250-500
  • 12. STORE OPERATIONS Daily Store Management  Opening and Closing hours:mon-sat,10am-9pm ,sun-12pm -9pm  Loss prevention and safety:well maintained like,for glass items ‘Bubble Wrap’is used,personal care products in a refrigerator. Store standards  Cleaning guidelines:The store is cleaned everyday,once in a week through cleaning is carried out  Maintenance guidelines followed for each product category Product Management  Merchandise replenishment is carried out once in a month for sarees,Paper products are replenished once in fifteen days  Lost and found items are handled carefully  Visual merchandising: the store doesn’t use much mannequins , the different categories are placed in an arranged manner.
  • 13. STORE OPERATIONS Customer Buying Process  Customer walk-in register is maintained to note down the feedback,suggestion and opinions of the customer  A comfortable and easing buying process as the staff is cooperative Store Layout-loop layout
  • 14. STORE LAYOUT OF TATSAT DISPLAY DISPLAY C MIRROR O U N T ENTRANCSTAIRS E E R & EXITDISPLAY D I S P L A Y DISPLAY DISPLAY DISPL AY