Overview Procter & Gamble (P&G) is a Fortune 500 American multinational corporation headquartered in downtown ,Cincinnati, Ohio. And manufactures a wide range of consumer goods. In 2011, P&G recorded $82.6 billion dollars[4 lakh crores] in sales. Fortune magazine ranked P&G at fifth place of the "Worlds Most Admired Companies" list, which was up from sixth place in 2010. P&G is credited with many business innovations including brand management and "Connect & Develop" innovation. According to the Nielsen Company, in 2007 P&G spent more on U.S. advertising than any other company.
Product Line:-A group of closely-related product items. Range of the products Shampoo Blade Feminine Vicks inch Detergent Care powder Panteen PRO-V Gillette blade Stayfree Vicks vaporub Tide Head & Shoulders Whisper Ariel Rejoice
The Procter & Gamblecompany Hygiene and Health Care Ltd. • P&G • P&G Home Products Ltd. • Gillette India.
SWOT Analysis: Strengths, Weaknesses, Opportunities, ThreatsLocation of Types of FactorsFactor Favorable UnfavorableInternal Strengths: Weakness: Diversified brand portfolio Online media & Leadership Research and Development Dependency Global Operation Missing Opportunity Strong Distribution Network Weakness in beauty care divisionExternal Opportunity: Threats: Diversification Competition Capitalizing on online media No new product innovation Growth in Indian FMCG market Government regulation Environment concern
Product DifferentationWHAT MAKES “P&G” DIFFERENT FROMOTHERS?BRAND LOYALITY DISTRIBUTION CHANNELINNOVATIONPRICING STRATEGYQUALITY OF THE PRODUCT
DIFFERENT BRANDS OF “P&G AND ITC” P&G – SHAMPOO ITC – SHAMPOO PANTENE , HEAD & FIAMA DI SHOULDERS etc WILL, SUPERIA etc. HEAD & SHOULDERS as FIAMA DI WILL as example example Easily available Not easily available Wide range of Has less pricing pricing range.
DISTRIBUTION STRATEGYDistribution :- “Marketing channels are sets of interdependent organizations involved in the process of making a product or service available for use or consumption” Philip Kotler
Distribution : The distribution is of three types, which are being followed : Intensive distribution Extensive distribution Specialty distribution
Basic Channels of Distribution Manufacturers/products Agents Wholesalers/distributors Retailers Retailers Consumers and organizational end users
Distribution criteria: Ordering Speed:- It is the time taken after the manufacturing of product and the time till it reaches the consumer. Delivery Flexibility:- How easy to distribute the product. Personal Selection And Customization:- Which distribution channel to select
Typical Distribution of P&GProducts Manufacturers (PGHH Ltd.India) Marketing Agents - State wise Retailers/Wholesalers/Distributors Chemists Shops, Provision Stores , Retail Outlets, Big Markets etc 14
Intensive distribution: PGHH Ltd, is following this strategy in india. As the company manufactures the FMCG convenience/ necessity goods. As these serve the necessity goods hence there is lesser/no brand loyalty from the customers side, so the distribution network of the company needs to be very strong and proactive.
Promotion strategy P&G insists on a pull strategy Heavy advertising and media pioneer Advertising creativity P&G – A click mortar company Coupon
Pricing strategies Understand how companies find a set of prices that maximizes the profits from the total product mix. Learn how companies adjust their prices to take into account different types of customers and situations. Know the key issues related to initiating and responding to price changes.
Different pricing strategiesadopted by p&g Optional-features strategy Product-line pricing Cost-plus pricing Competitive pricing Distribution pricing
CONCLUSION As we know this market is known as FMCG market so there are many competitor in this time in the market so P&G company were focused in this time and target the middle class segment for increasing the sales as well as market shares . Some products like Gillette is made by the company to target the higher segment of the market. In India HUL is biggest competitor in FMCG market.