p&g marketing strategies

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p&g marketing strategies

  1. 1. STRATEGIC MANAGEMENT Strategic Report on Procter & Gamble Presented By : Ritu Lakhotia- Pgdma1146Date:-17 February 2012 Ronak H.Patel- Pgdma1147 Sandeep Kumar-pgdma1148 Sandeev Kumar Rp- Pgdma1149 Sandeev Kumar Sk- Pgdma1150
  2. 2. Contents OVERVIEW SWOT ANALYSIS PRODUCT DIFFERENTATION DISTRIBUTION STRATEGY PROMOTION STARTEGY PRICING STRATEGY BIBLIOGRAPHY
  3. 3. Overview Procter & Gamble (P&G) is a Fortune 500 American multinational corporation headquartered in downtown ,Cincinnati, Ohio. And manufactures a wide range of consumer goods. In 2011, P&G recorded $82.6 billion dollars[4 lakh crores] in sales. Fortune magazine ranked P&G at fifth place of the "Worlds Most Admired Companies" list, which was up from sixth place in 2010. P&G is credited with many business innovations including brand management and "Connect & Develop" innovation. According to the Nielsen Company, in 2007 P&G spent more on U.S. advertising than any other company.
  4. 4. Product Line:-A group of closely-related product items. Range of the products Shampoo Blade Feminine Vicks inch Detergent Care powder Panteen PRO-V Gillette blade Stayfree Vicks vaporub Tide Head & Shoulders Whisper Ariel Rejoice
  5. 5. The Procter & Gamblecompany Hygiene and Health Care Ltd. • P&G • P&G Home Products Ltd. • Gillette India.
  6. 6. SWOT Analysis: Strengths, Weaknesses, Opportunities, ThreatsLocation of Types of FactorsFactor Favorable UnfavorableInternal Strengths: Weakness: Diversified brand portfolio Online media & Leadership Research and Development Dependency Global Operation Missing Opportunity Strong Distribution Network Weakness in beauty care divisionExternal Opportunity: Threats: Diversification Competition Capitalizing on online media No new product innovation Growth in Indian FMCG market Government regulation Environment concern
  7. 7. Product DifferentationWHAT MAKES “P&G” DIFFERENT FROMOTHERS?BRAND LOYALITY DISTRIBUTION CHANNELINNOVATIONPRICING STRATEGYQUALITY OF THE PRODUCT
  8. 8. PROCTER & GAMBLE ITC P&G VS ITC
  9. 9. DIFFERENT BRANDS OF “P&G AND ITC” P&G – SHAMPOO  ITC – SHAMPOO PANTENE , HEAD &  FIAMA DI SHOULDERS etc WILL, SUPERIA etc. HEAD & SHOULDERS as  FIAMA DI WILL as example example Easily available  Not easily available Wide range of  Has less pricing pricing range.
  10. 10. DISTRIBUTION STRATEGYDistribution :- “Marketing channels are sets of interdependent organizations involved in the process of making a product or service available for use or consumption” Philip Kotler
  11. 11. Distribution : The distribution is of three types, which are being followed : Intensive distribution Extensive distribution Specialty distribution
  12. 12. Basic Channels of Distribution Manufacturers/products Agents Wholesalers/distributors Retailers Retailers Consumers and organizational end users
  13. 13. Distribution criteria: Ordering Speed:- It is the time taken after the manufacturing of product and the time till it reaches the consumer. Delivery Flexibility:- How easy to distribute the product. Personal Selection And Customization:- Which distribution channel to select
  14. 14. Typical Distribution of P&GProducts Manufacturers (PGHH Ltd.India) Marketing Agents - State wise Retailers/Wholesalers/Distributors Chemists Shops, Provision Stores , Retail Outlets, Big Markets etc 14
  15. 15. Intensive distribution: PGHH Ltd, is following this strategy in india. As the company manufactures the FMCG convenience/ necessity goods. As these serve the necessity goods hence there is lesser/no brand loyalty from the customers side, so the distribution network of the company needs to be very strong and proactive.
  16. 16. Promotion strategy P&G insists on a pull strategy Heavy advertising and media pioneer Advertising creativity P&G – A click mortar company Coupon
  17. 17. Pricing strategies Understand how companies find a set of prices that maximizes the profits from the total product mix. Learn how companies adjust their prices to take into account different types of customers and situations. Know the key issues related to initiating and responding to price changes.
  18. 18. Different pricing strategiesadopted by p&g Optional-features strategy Product-line pricing Cost-plus pricing Competitive pricing Distribution pricing
  19. 19. CONCLUSION  As we know this market is known as FMCG market so there are many competitor in this time in the market so P&G company were focused in this time and target the middle class segment for increasing the sales as well as market shares .  Some products like Gillette is made by the company to target the higher segment of the market.  In India HUL is biggest competitor in FMCG market.
  20. 20. BIBLIOGRAPHY http://www.wikiswot.com/SWOT/3_Consumer_Packaged_Goods_(C PGs)/Procter_and_Gamble.html http://wiki.answers.com/Q/Swot_analysis_of_procter_gamble http://www.corporatewatch.org/?lid=247 http://www.cisco.com/warp/public/779/ibs/solutions/supply/pgcasestu dy1.pdf http://www.emory.edu/BUSINESS/dra/PGsmartersupplychain.pdf http://www.business-standard.com/india/news/with-pringles-buy- kelloggs-haslarger-canvas-in-india/464942/ http://www.pg-india.com/

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