Amul 090827130256-phpapp02
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Amul 090827130256-phpapp02 Amul 090827130256-phpapp02 Presentation Transcript

  • INTRODUCTION
    • Amul – The Taste of India
    • AMUL means “priceless”
    • Today amul is a symbol of
    many things
    • Multi-dimensional impact
    on rural economy and society
  • HISTORICAL BACKGROUND OF AMUL
    • Amul’s birth is indelibly linked to the freedom movement in India.
    • The first Amul cooperative was the result of a farmers.
    • SardarVallabhbhai Patel vision to organise farmers.
    • Dr. VergheseKurien, who founded Amul.
    • Established in 1946 - two societies collected 250 lures of milk.
     
    • Competed with Polson’s to supply milk to Bombay.
     
    • 1952 - Bombay Government terminated Polson’s contract and signed with AMUL.
    • 1955 - Dairy and milk powder plant was established with aid from the United Nations Children's Fund (UNICEF).
     
    FACTS ABOUT THE KAIRA DISTRICT COOPERATIVE MILK PRODUCER’S UNION (AMUL)
  •  
    • 1960 - AMUL pioneered production of milk powder and baby food from buffalo milk.
    • AMUL - meets producer demand for critical inputs, veterinary services, artificial insemination and feed.
     
    • Today AMUL members supply more than 1 million lures of milk per day.
     
    • AMUL sells 400 tonnes of cattle feed every
    CONTD…
  • THE GUJARAT COOPERATIVE MILK MARKETING FEDERATION
    • Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organization.
    • Amul initiated the dairy co-operative movement.
    • Today, this movement is being replicated in 70,000 villages in over 200 districts in India.
  • THE GROWTH ERA
    • Amul Dairy has organized over 10,000 village cooperatives.
    • Rise in export of Amul products.
    • Every day Amul collects 4,47,000 litres of milk.
    • Today, 173 milk producers cooperative unions and 22 federations play a major role
  • HISTORY OF AMUL
    Dairy cooperative
    Largest food brand in India
    Situation of farmers
    GCMMF contribution to Amul
  • INTRODUCTION AND CONTRIBUTION OF DR.VERGHESE kURIEN (CHAIRMEN)
    Milk Procurement
    Sales
    Distribution
    Cooperative Development
  • PRODUCTS OFFERED BY AMUL
  • SWOT ANALYSIS
  • LIQUID FRESH
    MILK
    BUTTER
    CHOCOLATES
    PIZZA
    ICE CREAM
    COMPETITION
  • BUSINESS MODEL
    • Follows a unique business model
    • Protect he interest of milk-producing farmers
    ORGANISATIONAL STRUCTURE
    • The cooperative came to be known as the "Anand pattern" cooperative system.
    • It has a three-tier structure.
    • Each tier is economically independent.
  • PRODUCT DEVELOPMENT
    • Cooperative system
    • Profitability
    • Committed to the farmers
    DISTRIBUTION NETWORK
    • 300 stock keeping units,
    • 46 sales offices,
    • 3,000 distributors,
    • 1,00,000 retailers with refrigerators and
    • 5,00,000 non-refrigerated retail outlets...
  • MISSION 2020
    Vision :liberate our farmers from economic oppression and lead them to prosperity
    Mission 2020: dairy cooperatives of Gujarat turnover of Rs. 27000 crores by the year 2020
    Objective: is to ensure that the maximum share of the consumer’s rupee goes back to the milk producers
  • FUTURE PLANS
    Expansion of distribution network, creative marketing, consumer education and product innovation, we will leverage effectively on rising income levels and growing affluence among Indian consumers.
    Tapping the rising demand for new value-added products.
  • CONTD…
    Milk shed area will increase to 231 lakh kg per day (23.1 million kg per day), at an annual growth rate of 4%
    Installing Bulk Milk Chillers and Automatic Milk Collection Systems in all our village cooperative societies.
    Collect as much as 195 lakh kg per day (19.5 million kg per day) of milk in the peak flush season.
    Satellite dairies with combined processing and liquid milk packaging capacity of 50 LKPD will be established in major metro market
  • CONTD…
    We plan to double to processing capacity of our dairy plants to 20.7 million kg per day, by 2020
    Milk drying capacity will also be enhanced by 200 MT’s per day
    Plan to expand our cattle feed manufacturing capacity, more than four times to 12,000 MT’s per day, by 2020.
    Total investments envisaged for creating all the required infrastructure would be Rs. 2,600 crores (Rs. 26 billion) till the year 2020
  • CONCLUSION
    AMUL’S Philosophy
    Trustworthy of 1,000 million Indians
    Also known for food brand