Krafts
Upcoming SlideShare
Loading in...5
×
 

Krafts

on

  • 1,680 views

krafts foods

krafts foods

Statistics

Views

Total Views
1,680
Views on SlideShare
1,680
Embed Views
0

Actions

Likes
0
Downloads
31
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Krafts Krafts Presentation Transcript

  •  
  • INTRODUCTION
    • Kraft Foods, Inc. is the largest confectionery, food, and beverage corporation headquartered in the United States and the second-largest in the world (after Nestlé SA). It markets many brands in more than 160 countries.
    • The company is headquartered in Northfield, Illinois, a Chicago suburb. Its European headquarters are just outside Zürich, Switzerland.
  • CEO-Irene Rosenfeld View slide
  • SOME OF THEIR BRANDS…………….. View slide
  • SOME OF THEIR PRODUCTS
  • IN THE FORTUNE 500-2010 LIST
    • RANK 53
    • REVENUES:$ 40386 MILLIONS
    • PROFITS: $ 3021 MILLIONS
  • LATEST ACQUISITION
  • STRATEGIC MANAGEMENT IN KRAFT FOODS
    • PORTFOLIO STRATEGY -SUSTAINABLE COMPETITIVE ADVANTAGE, SCALE AND FOCUS
    • NEW PRODUCT GROWTH STRATEGY-FEWER, BIGGER AND BETTER
    • GLOBALISATION STRATEGY- ENTERING EMERGING MARKETS
    • GROWTH STRATEGY-LONG TERM GROWTH
    • THANK YOU!!!!!!!