Krafts

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krafts foods

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Krafts

  1. 2. INTRODUCTION <ul><li>Kraft Foods, Inc. is the largest confectionery, food, and beverage corporation headquartered in the United States and the second-largest in the world (after Nestlé SA). It markets many brands in more than 160 countries. </li></ul><ul><li>The company is headquartered in Northfield, Illinois, a Chicago suburb. Its European headquarters are just outside Zürich, Switzerland. </li></ul>
  2. 3. CEO-Irene Rosenfeld
  3. 4. SOME OF THEIR BRANDS……………..
  4. 5. SOME OF THEIR PRODUCTS
  5. 6. IN THE FORTUNE 500-2010 LIST <ul><li>RANK 53 </li></ul><ul><li>REVENUES:$ 40386 MILLIONS </li></ul><ul><li>PROFITS: $ 3021 MILLIONS </li></ul>
  6. 7. LATEST ACQUISITION
  7. 8. STRATEGIC MANAGEMENT IN KRAFT FOODS <ul><li>PORTFOLIO STRATEGY -SUSTAINABLE COMPETITIVE ADVANTAGE, SCALE AND FOCUS </li></ul><ul><li>NEW PRODUCT GROWTH STRATEGY-FEWER, BIGGER AND BETTER </li></ul><ul><li>GLOBALISATION STRATEGY- ENTERING EMERGING MARKETS </li></ul><ul><li>GROWTH STRATEGY-LONG TERM GROWTH </li></ul>
  8. 9. <ul><li>THANK YOU!!!!!!! </li></ul>

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