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Health media
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Health media

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This is a slide show for media activism in the field of healthcare in India. …

This is a slide show for media activism in the field of healthcare in India.
Medical journalism is the dissemination of health-related information through mainstream media outlets. Medical issues are widely reported, and these reports influence doctors, the general public, and the government. The coverage is often criticized for being misleading, inaccurate, or speculative.
News coverage is often criticized for being misleading, inaccurate, or speculative, and this has been traced to several problems that include lack of knowledge by reporters, lack of time to prepare a proper report, and lack of space in the publication.
Most news articles fail to discuss important issues such as evidence quality, costs, and risks versus benefits.
There is also another extensive, more academic branch of medical journalism which is based on evidence. Evidence-based research is more accurate and thus it is a much more reliable source than medical news disseminated by tabloids. Medical journalism in this regard is a professional field and is often disregarded. There are also some medical journalism institutions that provide assistance to medical researchers to enable them to perform more reliable studies.

Published in: Health & Medicine, Education
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Transcript

  • 1. Healthcare JournalismThe most neglected field of journalism in India..!
  • 2. Why not healthcare Journalism?• When topics like Yoga/Cookery can create a history then why not healthcare which has a much bigger domain and is a much larger concern in the masses of the countries population.
  • 3. Why is Health Journalism non existent inIndia?• Quality of the people/program/issues/presentation is substandard.• Ignorance of the media journalists presenting the healthcare issues due to their lack of medical understanding of the subjects; eg. In United States there is an association for health professionals which regulates the medical journalism (AHCJ).• Uninterested medical fraternity towards media and health education at large; probably because of paucity of time and media skills.
  • 4. Scope of Health Journalism• Preventive medical programs ( cancers/ diabetes/ hypertension)• Medico social programs; adulterations; sewage and water supplies; water contamination with poisons;• Medicolegal programs.• Future of healthcare.• Healthcare for a healthy indivisual; yoga; meditation; diet.• Awareness for newer advances in medicine for people to take the maximum advantage of medical sciences.• Mind related; depression; memory loss; dementia ; suicide.• Smoking; alcohol and drug addictions.• Changing scenario of the society with internet; eg facebook; tv viewing; mobile radiations/ video games/ junk food – obesity.
  • 5. Prevention of DiabetesDiabetes Management of the diseased
  • 6. Scope of health Journalism Cont.• Parenting ( A to Z )• Awareness programs on childhood hypertension; adolescent depression; suicides; autisms; dyslexia.• Pharmaceutical industry; OTC; generic and patency issues; spurious and expired drugs. Concept of LUXURY pharma ( nutrilite ).• International health : WHO and UNICEF concerned programs; eg infant mortality; maternal mortality;• DEBATE related programs for TRP; consumer activism/ DP relations.• Health quiz• Dedicated paediatric programs; eg unsafe toys; prevention of accidents; gym for childrens; child abuse; obesity in children.• Social awareness programs which can make a difference like female foeticide / child abuse / child labour.
  • 7. Future of Healthcare
  • 8. Scope of Health Journalism (cont.)• Newer concepts: medical tourism; stem cell therapy; gene therapy; medical transcriptions; PHR.• Healthcare technology and its impact.• Medical miracles.• Changing epidemiology-after a decade which diseases are going to be massive and will influence the mortality and morbidity.• Government health policies; eg just 2% of the GDP is allotted to health• Rural Health• Medical education profile of India: issues like BHRM etc.• Problems of doctors and healthcare personals/ DP relations/ Quackery
  • 9. Guiding the population so thattheir inclination towardsinsurance increases.
  • 10. Scope of Health Journalism (cont.) • Stress management • Lifestyle diseases ( Cancer/ hypertension/ diabetes ) • Marriage and sex problems • Old age • Antibiotic policy and issues like superbug • SENSATIONAL topics of health • Adulteration. • Asthma / allergies. • Phobias • Maternal care in pregnancy. • We can even work on day to day national issues on health.
  • 11. Demystification of the healthsystem for PUBLICunderstanding
  • 12. Why in India ?• Vast nation.• 2nd most populous country• Virgin market in the field of healthcare• Population of the country is hungry for health education.• A health sensitive youth.• Lot of health concerns and problems in the country.• Faulty government policies and low budget spendings on the most important area in the economy.• Poor health education model of the country; there are so many diseases which can be prevented by better awareness.• India ranks highest in the IMR data; one of the poorest health conditions in the world; appox 40 % of the indians have TB bacteria in their lungs.
  • 13. Why India ? (cont.)• Discussion of awkward topics like sex education is limited and is considered a taboo.• Adjustment with the changing social trends of mobile and internet.
  • 14. USP• The credibility of a doctor• Excellent Content• Survey team• Best experts in the field to have a discussion on hot topics.• Best data from the most trusted sources such as a the census of 2011 and WHO and UNICEF data statistics• Informal surveys.• What a middle level TV anchor cannot understand eg the concept of IMR on the census sheat.• What Dr. Sanjay has done in the USA.
  • 15. Mission• Health is the most important and often the most ignored aspect of peoples lives. We will help them regain their focus on it.
  • 16. A presentation byDr. Ritesh Malik(MBBS from Dr. MGR university.)(Intern at Sir Ganga RamHospital; New-Delhi.)(Marketing intern at LondonSchool of Economics.)

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