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New
Technology and
Competitive
Advantage
Bilen Akuzum
Mehmet Eren Kucukcolak
Melani Saritas
Omercan Yavuzer
Where / How does
innovation happen?
Steven Berlin Johnson
• Born 1968
• Brown University – Semiotics
• Editor in NY Times, Wall street J.
• Author of 8 books
...
Where good ideas come
from?
• http://www.youtube.com/watch?v=NugRZGDbPFU
Where good ideas come
from?
• The Slow Hunch Model
o Slow and Gradual Innovation
• Incubation period
• Chance favors the c...
Where good ideas come
from?
• The story behind GPS
• Darwin’s slow hunch
• Baby incubator for Africa
Why Innovation?
«Those that can adapt their strategic vision to the new
competitive realities and develop new capabilities...
Types of Innovation
• Innovation Transilience: An innovation’s capacity to
transform existing systems of technology and ma...
Architectural
• Radical techonology applied to new markets
Revulationary
• Distributive change in technology applied to
existing markets and customers.
Niche Creation
Refinements in technology applied to new customer
groups and new applications
Regular
• Refinements in technology applied to existing
markets and customers
• http://www.xerox.com/about-xerox/videos/fa...
Characteristics of
Innovation Types
Uncertainty / Risk
High level of
uncertainty
(technical options-
customers choice-
market definition-
competitors)
Low lev...
Source of Value
New technical
evolution, redifining
industry
Improving
competition(cost,
quality),
Internal
improvement
Pr...
Supporting Investments
Equipment
development
Training,
maintenance
system changes
Applications
Engineering
Equipment
devel...
Competitive Context
New market and
technical, configuration;
may be basis for entry
Implementation,
nuances in
engineering...
Managerial Skills
Assimilate new ideas,
adapt to change
Careful planning,
problem solving
within known
constraints
Spot em...
Investment Analysis
• Simple DCF is useful for regular innovation
• No well defined cash flows in niche creation or
archit...
Prompter
• Hubert Schlafly
o Inventor of the first teleprompter
o Developed cable systems
First Prompter
• 1948, for Television
• 1950, Soap Opera
• 1952, President Herpert Hoover
• Mounted inside what looked lik...
Breakthrough
• In 1952, when people realized that president
used prompter.
Refinements
• A podium with concealed prompting devices, plumbing for
drinking water and a platform to lift or lower a spe...
'A Harvard Project' Investment in new technology & competitive Advantage by Bilen Akuzum, Mehmet Eren Kucukcolak, Melani S...
'A Harvard Project' Investment in new technology & competitive Advantage by Bilen Akuzum, Mehmet Eren Kucukcolak, Melani S...
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'A Harvard Project' Investment in new technology & competitive Advantage by Bilen Akuzum, Mehmet Eren Kucukcolak, Melani Saritas, Omercan Yavuzer

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A presentation by my coursemates at Harvard!

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Transcript of "'A Harvard Project' Investment in new technology & competitive Advantage by Bilen Akuzum, Mehmet Eren Kucukcolak, Melani Saritas, Omercan Yavuzer "

  1. 1. New Technology and Competitive Advantage Bilen Akuzum Mehmet Eren Kucukcolak Melani Saritas Omercan Yavuzer
  2. 2. Where / How does innovation happen?
  3. 3. Steven Berlin Johnson • Born 1968 • Brown University – Semiotics • Editor in NY Times, Wall street J. • Author of 8 books • Where good ideas come from?
  4. 4. Where good ideas come from? • http://www.youtube.com/watch?v=NugRZGDbPFU
  5. 5. Where good ideas come from? • The Slow Hunch Model o Slow and Gradual Innovation • Incubation period • Chance favors the connected mind
  6. 6. Where good ideas come from? • The story behind GPS • Darwin’s slow hunch • Baby incubator for Africa
  7. 7. Why Innovation? «Those that can adapt their strategic vision to the new competitive realities and develop new capabilities may emerge more vigorous, more competitive than before.»
  8. 8. Types of Innovation • Innovation Transilience: An innovation’s capacity to transform existing systems of technology and marketing. Four different type of innovations  Architectural  Regular  Revulationary  Niche Creation
  9. 9. Architectural • Radical techonology applied to new markets
  10. 10. Revulationary • Distributive change in technology applied to existing markets and customers.
  11. 11. Niche Creation Refinements in technology applied to new customer groups and new applications
  12. 12. Regular • Refinements in technology applied to existing markets and customers • http://www.xerox.com/about-xerox/videos/fast_food_video/enus.html Radical Technology Refinements in Tech. To New Market To New Customers & Apps. To Existing Market To Existing Customers & Apps.
  13. 13. Characteristics of Innovation Types
  14. 14. Uncertainty / Risk High level of uncertainty (technical options- customers choice- market definition- competitors) Low level of uncertainity (technical- market) Significant uncertainty about customers choice, Some implementation risks High level of technical uncertainty, Low level of market uncertainty
  15. 15. Source of Value New technical evolution, redifining industry Improving competition(cost, quality), Internal improvement Product development and further segmentation New technical evolution
  16. 16. Supporting Investments Equipment development Training, maintenance system changes Applications Engineering Equipment development, Knowledge of organization, pr ocedures
  17. 17. Competitive Context New market and technical, configuration; may be basis for entry Implementation, nuances in engineering and sales Skill in marketing, Temporary monopoly within new segment Rewriting rules
  18. 18. Managerial Skills Assimilate new ideas, adapt to change Careful planning, problem solving within known constraints Spot emerging customer demands Leadership in breaking industry conventions
  19. 19. Investment Analysis • Simple DCF is useful for regular innovation • No well defined cash flows in niche creation or architectural innovation • In complex cases, simple quantitative methods may be misleading • Particular methods should be tailored • «In decisions about the firm’s strategic path, there is no substitute for managerial judgment»
  20. 20. Prompter • Hubert Schlafly o Inventor of the first teleprompter o Developed cable systems
  21. 21. First Prompter • 1948, for Television • 1950, Soap Opera • 1952, President Herpert Hoover • Mounted inside what looked like a suitcase and controlled by a stagehand.
  22. 22. Breakthrough • In 1952, when people realized that president used prompter.
  23. 23. Refinements • A podium with concealed prompting devices, plumbing for drinking water and a platform to lift or lower a speaker. • Later replaced the suitcase-like unit with glass panels and eventually superimposed words in front of cameras.
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