As we have segmented the market we can know target the different segments with different strategies..
MALES : as we can say that males is different market they use and buy cosmetics .. So we can put up different advertisement for different segments like for male say we can promote about the different uses of our pr oduct .
DAILY : as they are the maximum users of our product we can retain our position in their mind with time to time advertisement or may be with some loyalty programs
ONCE IN A WEEK : as they buy may be only once in a week we can try and start with some sales promotion and educate them with the benefits of our product.
ONCE IN A MONTH : as they use or buy our product only once in a month our strategies have to be totally different for them may be they are the bulk purchasers who buy at once . Here we can come up with may be some combo pack. As this segments hold maximum of our female market.
ACCORDING TO DIFFERENT INCOME LEVEL AND PROPORTIN OF AMOUNT SPEND
LESS THEN 5000,5000-10000,<10000 - WHO SPENDS 0-24% they are one of the largest buyers of our cosmetics so we can time to time introduce some loyalty program for this section
5OOO-10000 - WHO SPENDS 25-49% this segment can be encouraged for buying our product as they spends a major part of their income on our product may be with some attractive schemes and programs.
By analysing the pie chart we get to no that people purchase cosmetics mostly at exclusive shops and departmental stores.
We recommend the company to have its own exclusive shops and also that the products are available in all departmental stores.
Channels of Advertisement The Company should advertise through these sources continously at the specific time given above as these sources are followed by consumers mostly. An Hour app. An hour app. Radio Prime Time Noon, Prime time & Evening Tv Times of India Times of India News paper Female Male Source of Advertise