Social media part 1


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Learn the end to end ecosystem of web advertising. How to use Google Adsense, Adwords and much more. Learn making blogs and writing interesting content to make money over the web. Learn how to use social networking platforms to promote your website or blog.

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Social media part 1

  2. 2. Agenda Copyright Social Media Statistics Traditional Media v/s Social Media Properties of Social Media Blogs and other popular platforms Case Study – Websites with Ads Google AdSense – Basics & Advanced Concepts Google Adwords Network Social Media Web Promotions Search Engine Optimization/Marketing Google Analytics
  3. 3. Some Interesting Statistics Copyright 60% of the social networking traffic come from Non Metro- Cities but the highest traffic generating city still remains to be a Metro i.e. Mumbai
  4. 4. Some Interesting Statistics Copyright The highest number of active users are from the 15-24 age group but LinkedIn has a different age group of active users i.e. 25-34 age-group
  5. 5. Some Interesting Statistics Copyright Social media in India reaches out to 60 per cent of the online Indian audience
  6. 6. Some Interesting Statistics Copyright Facebook and Orkut, together cater to about 90 per cent of the users in the social media space.
  7. 7. Some Interesting Statistics Copyright Facebook is the only social network in India that has witnessed a tremendous growth, almost doubling its users in the last 6 months.
  8. 8. Some Interesting Statistics Copyright Highest number of active social media audience in India are in the age group of 15-24 and are graduates who are looking for a Job or planning further studies
  9. 9. Some Interesting Statistics Copyright More than 45% of the users on Social Networks return during the day. Facebook tops the list with users re-visiting more than 3 times during a day
  10. 10. Some Interesting Statistics Copyright Majority of the time spent by the Indian audience on Facebook is on Interactive Games/Applications and then on viewing Photos
  11. 11. Traditional Media v/sSocial Media Copyright
  12. 12. Traditional Media v/sSocial Media Copyright
  13. 13. Traditional Media v/sSocial Media Copyright
  14. 14. Properties of Social Media Copyright • Global Audience Reach • Highly Scalable • Free Accessibility • Available to Anyone • Lesser Skills & Training Usability • Anyone can Operate • Instantaneous responses Recency • No time lag in Communications • Can be altered Permaneance • Community effort
  15. 15. Popular Platforms Copyright Blogs Facebook Delicious Flickr LinkedIn MySpace Twitter YouTube..
  16. 16. Rules for SMO Copyright Linkability Add Blog Create Whitepapers Aggregate Content
  17. 17. Rules for SMO Copyright Tagging and Bookmarking
  18. 18. Rules for SMO Copyright Reward Inbound Links Overall Rankings Provide easy & Clear Reward
  19. 19. Rules for SMO Copyright Help Your Content Travel Distribution Channels Email Newsletters Distribution Channels RSS Subscribers FB Status/Twitter Updates Content Promotions
  20. 20. Rules for SMO Copyright Encourage the Mashup YouTube Embed Videos Let others use your content Scribd/Slideshare
  21. 21. Rules for SMO Copyright Help Users Be a resource channel Outbound Links Folks will link to your social site and tag is as helpful or the ‘ultimate’ guide in that space.
  22. 22. Rules for SMO Copyright Reward Users Reward Helpful users Rating, polling, featured users
  23. 23. Rules for SMO Copyright Participate Two way street Create awareness & Prolong your buzz
  24. 24. Rules for SMO Copyright Know the target audience Be Realistic Create ideas which resonate with your audience Misunderstanding your audience is dangerous
  25. 25. Rules for SMO Copyright Create Content Create Widgets Make people laugh or Do some serious business Know what type of content can work for you and create it.
  26. 26. Rules for SMO Copyright Develop a SMO Strategy Define your objectives and set goals Be fully aware of what your desired outcome is as a result of performing these tactics. Reputation, sales, influence, credibility, charity, traffic/page views, etc.
  27. 27. Case Study :Websites with Ads Copyright
  28. 28. Case Study :Websites with Ads Copyright
  29. 29. Case Study :Websites with Ads Copyright
  30. 30. Google AdSense Copyright
  31. 31. ? Copyright
  32. 32. What is Google AdSense Copyright The flexible, hassle-free way to earn revenue online  Get paid for displaying targeted Google ads on your site.  Customize ads to match your sites look and feel.  Track your success with online reports.  Its free! With AdSense, youll pay nothing, spend little time on set-up, and have no maintenance worries.
  33. 33. How AdSense Works? Copyright Choose where to show ads  Specifywhere you want ads to appear  Choose what types of ads can compete for those slots Highest-paying ads display  Advertisersbid on your inventory in a real-time auction  Always show the highest-paying ad Get paid  Google bills advertisers and ad networks  Get paid through Google’s reliable payment options
  34. 34. Access Advertisers Copyright Access Googles vast advertiser pool without having to maintain individual relationships. The most advertisers means:  More competition for your inventory  More relevant ads  Ads for all your online content
  35. 35. Targeting Options Copyright AdSenses targeting options allow advertisers to more precisely reach their desired audiences -- meaning more revenue for you and a better experience for your users. Contextual targeting  AdSense displays ads related to the content of your page. Placement targeting  An advertiser can target your site based on demographics, vertical, geographic location, or URL. Interest-based advertising  An advertiser can show ads based on your users interests and previous interactions with that advertiser.
  36. 36. Ad Formats Copyright AdSense isnt just for websites. Earn additional revenue by displaying ads on your:  Site search results  Mobile webpages  Feeds  Parked domains  Mobile applications  Videos  Online games  TV inventory
  37. 37. Ad Controls CopyrightProtect the value of your brand and ensure a positive user experience by choosing how ads are displayed on your site. Control how Google represents your inventory  Choose how advertisers can target your site  Block advertisers by URL or category  Block third-party ads or certified ad networks Manage how your ads are displayed  Choose which ad formats you accept  Customize your ads to match your sites look and feel
  38. 38. Ad Reports Copyright Detailed reports help you identify opportunities to make more money. Performance reports  Earnings by specific day or date range  Earnings by page, domain, or ad unit  Clicks, CTR, and eCPM Google Analytics reports  Earnings by user visits  Earnings by user location, browser type, and referring source  Traffic by AdSense impressions, clicks, and revenue
  39. 39. Ecosystem –AdSense & AdWords Copyright
  40. 40. How it works CopyrightAdvertiser advertises their sites on Google’s Adwordsprogram.As part of this, their ads will appear on Google’s search resultsand on other content sitesA publisher signs up with Google Adsense program, pastes smallpiece of JavaScript code from Adsense onto their page.Google reads the content of the page where the code ispasted, maps the keyword relevance of this page with theexisting advertisers.Relevant contextual ads are displayed on the publisher pagewhere the code is pasted.
  41. 41. CPM vs. CPC vs. CPA Copyright CPM – Cost Per Million CPC – Cost Per Click CPA – Cost Per Action CPM CPC CPA
  42. 42. First Session Over Copyright