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Seminar and workshop on understanding Mobile VAS value chain and negotiation ability
 

Seminar and workshop on understanding Mobile VAS value chain and negotiation ability

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Core Objective: ...

Core Objective:

Build an understanding of Mobile VAS value chain

Develop negotiation ability for large deals through a case study close to real life scenario & there by creating a deal structure (with regard to Mobile VAS space)

All the session will be interactive;

The speaker will motivate students to think wide and deep

Speaker will use generic and real life examples for students to relate with the topic

Slide notes on the knowledge sharing sessions will be provided

Life-time free email support for solving any doubts related to Mobile VAS world

Free email & SMS newsletter subscription for all the participants.

For more information, contact us at

info@iwillstudy.com

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    Seminar and workshop on understanding Mobile VAS value chain and negotiation ability Seminar and workshop on understanding Mobile VAS value chain and negotiation ability Document Transcript

    • Understanding of Mobile VAS Value Chain & Negotiation Ability Event Proposal This document proposes “Mobile VAS Value Chain & Negotiation Ability” Seminar/workshop content description and methodology used for industry-driven knowledge impartment by iWillStudy.com.D - 4 , S a t e l l i t e A p t . , N e a r K a m e s h w a r S c h o o l , S a t e l l i t e A h m e d a b a d – 3 8 0 0 1 5 , G u j a r a tT e l e . N o . : 0 7 9 - 4 0 0 3 6 0 3 4 M b . N o . : + 9 1 - 8 9 8 0 4 7 2 6 2 5 i n f o @ i w i l l s t u d y . c o m Mobile VAS Value Chain & Negotiation Ability - Proposal Document from iWillStudy.com Page 1
    • About iWillStudy.comiWillStudy.com organizes multiple managerial and technical seminars, workshops, conferencesand training programs in different management and engineering colleges across India. We striveto bridge the gap between industry and academia. We connect students with industryprofessionals and provide exposure and new opportunities by creating an interactive environmentin colleges.IntroductionWith an objective of grooming students through interactive learning; iWillStudy.com proposes aseries of workshops and seminars for your college. This document includes overview of content,speaker profile and commercials for the workshops.Speaker IntroductionMr. Aneesh Shrivastava, (Business Development Manager, Yahoo India)Aneesh is an experienced Product and Partnership professional. He is currently a part of Yahoo nd(this is his 2 tenure with Yahoo) and responsible for content and platform alliances for India.In his career path he has been responsible for 360 degree product management, partnershipevaluation, negotiations and GTM strategies. His learning and experience graphs includes brandslike Hutch (Product Management); Yahoo (Product Management and Business Development)and Reliance Big Entertainment (Product Management) . He has also voluntarily helped start upsin mobile industry in shaping their strategies and business models. He is holding a Diploma inElectronics from Centre for Electronics Design & Technology of India (an R&D institute underGovt of India- now Doeacc); Telecom Engineering graduate and an alumni of Symbiosis Instituteof Telecom Management (2003).Reference: http://in.linkedin.com/in/mailaneeshScope of WorkFollowing is the scope of work entailed in the conduction of the proposed event:  The entire session will be covered in two parts: o Knowledge Sharing session o Interactive and Mentoring sessionMobile VAS Value Chain & Negotiation Ability - Proposal Document from iWillStudy.com Page 2
    • ContentPreface:Indian Mobile market is the top growing mobile market in the world with 700 Million (approx)subscribers (next only to China). The market is adding 15-18 Million subscribers every month &always been in news for multiple reasons always. With the changing regulatory scenario,technology advancements and declining ARPU (Average Revenue per User) –the business ofvalue added service is having new game rules and the same shall be further refined to meet theobjective of all players. Mobile phones are going to become preferred access mechanism forcontent soon.The Indian mobile VAS space is pegged to be around 12,000 crores for 2010 (up from Rs 2850crores in 2006).Total employment in this sector will be reaching up to 10.3 million in 5 years. Telecommunicationwill be amongst the Top 3 growth drivers of the economy by 2015Core Objective:  Build an understanding of Mobile VAS value chain  Develop negotiation ability for large deals through a case study close to real life scenario & there by creating a deal structure (with regard to Mobile VAS space)  All the session will be interactive;  The speaker will motivate students to think wide and deep  Speaker will use generic and real life examples for students to relate with the topic  Slide notes on the knowledge sharing sessions will be provided  Life-time free email support for solving any doubts related to Mobile VAS world  Free email & SMS newsletter subscription for all the participants.Mobile VAS Value Chain & Negotiation Ability - Proposal Document from iWillStudy.com Page 3
    • Agenda:Understanding of mobile VAS chain  Roles of each entity and Value and alliances formed  Involved engagement models and typical Revenue splitsSession on negotiations  Key differences between bargain and negotiation  Thumb rules and best practicesCase studyThe above two sessions will be interactivity based and targeted towards building interest for acase study close to real life scenario (an MSP and Telecom mobile partner alliance). This willinclude entire negotiation between two teams formed and live negotiation carried out underdirection and moderation of the speaker. The session will conclude with arriving of a standardterm sheet of the alliance.CommercialsCost & Payment:There will be a onetime fixed entry fees cost payable by participants. The cost is dependent onestimated time; addressable participants and other direct expenditures born byby iWillStudy.com for delivering the scope of work under this proposal. To be discussed.Mobile VAS Value Chain & Negotiation Ability - Proposal Document from iWillStudy.com Page 4