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Transcript of "Social Media Strategies"
SOCIAL MEDIA FOR
Ritesh Ambastha, CEO at iWillStudy.com
Agenda of 4 Days
Statistics – Eye Openers
Introduction to all the platforms
Facebook – Pages, Groups,
LinkedIn Groups and Pages
Social Bookmarking Overview
Pinterest & Others
Social Bookmarking Strategies
Google+ Pages & Strategies
Google Adsense & Adwords
You are not wasting your time. [Full Stop]
Communicate, Share & Engage
Immediate, Interactive, Responsive & Highly
Conversations with potential customers
Not a broadcast media (print industry)
Two way dialogue
Social Web Demographics
72% of all internet users are now active on social
18-29 year olds have an 89% usage
The 30-49 bracket sits at 72%
60 percent of 50 to 60 year olds are active on social
In the 65 plus bracket, 43% are using social media
Time spent on Facebook per hour spent online by
Here are the top three.
USA citizens get the top gong at 16% followed by the
Aussies at 14 minutes and the Brits at 13 minutes.
71% of users access social media from a mobile
Statistics – Hold your breath
Breakdown Of U.S. Brands Social Media Budgets
1.2 Billion (Till Sept,2013)
Twitter: 200 Million
Google+: 540 Million
LinkedIn: 259 Million
Half of all social media users under age 35
follow their online friends’ product and
Three-fourths of marketers planned to
increase strategic efforts on social media
and social networking sites this year, with
68% also focusing more on SEO and 63%
As universal as business use of social
media can seem to be, 26% of companies
still block access to social media sites in
their workplaces. 31% have no social media
policy in place.
One in five married couples met online.
But…20% of all divorces are blamed on
Facebook. Coincidence? Hmm.
70% of brand marketers (and 60% of
agency professionals) view social media
advertising as more valuable for building
brand awareness than for driving direct
82% of buyers say they trust a company
more when its CEO and senior leadership
team are active in social media.
Email is still the most effective way to reach
top executives; 90% say they check their
inboxes regularly. 64% use LinkedIn on a
regular basis, while 55% say the same for
Elements of Social Media
On Day 1 of this workshop
This might get changed on Day 2 or 4 :P
Elements of Social Media
Who is your
How will you
Attract customers via Groups
One underutilized strategy is creating Facebook
groups, which provide an easy way to segment
With groups, you can create communities around
particular products, improve customer
service, provide a networking forum for customers
and even drive new sales.
You segment your email list, right? So why not
segment your Facebook community, too?
Use closed groups
as a customer
networking hubs for
Use open groups to
and interest in your
My Request For the Day
Please prepare set of
questions in your notebook.
We’ll open up discussion
session at the end of every
I’m open to solve your doubts
even after this workshop gets
Reach all the right people more efficiently
Facebook Ads for Business
Different Types of Ads
Facebook Sponsored Stories
Page post like
Top Targeting Options
Create An Ad
Page Post Engagement
Let’s create an event
And promote it with advertisement
Let’s create a post
And promote it with advertisement
Let’s pickup a web page
And promote the same with advertisements
Welcome to Day 3
All the queries will be solved
If you feel to ask questions even after
this workshop, you can come down to
304, Akshar Complex, Shivranjini
Cross Roads. Would be glad to help.
Be positive and stay focused.
Don’t judge me. I’m just a learner.
Let’s Start Advertising
Live Example – Ads For Website
Live Example – Ads For Pages
Where will be my ads be
No Hidden Costs
One time $5 Additional Activation
Intended to cover the initial
clicks/impressions that result after the
ad has been approved and posted.
Once the $5 credit is depleted, you
will be billed periodically for the
clicks/impressions that your ad incurs
Best Practices #1. Create Effective
Choose words that grab the attention
Give people a reason to take notice and click to
Include strong call-to-action
phrases like Try, Download, Sign up
Include an image with your ad that's relevant to
what you offer
Best Practices #2. Multiple Ads
Create at least 3 ad variations -- varying the ad text, call-to-action
phrases, and images. You can create up to 15 different ads within a
By creating multiple ads, you can discover which ads perform best.
Best Practices #3. Targeting
Checkout these company
Checkout Few Things
Together we can and we will learn new
At least we know what, where, how and
when to start our Social Media Journey.
Different Ideas, Different
Products, Different Target
Geographies, Different Expectations =>
And Hence “The Different Social Media
With highest degree of regards, I request
you to participate in this activity.
Make a group of 2-3 members. Talk with the
person on your left & right.
Discuss an idea that you wish to promote.
Let’s say you have a ready service/product in
hand and you are ready to go to the market.
How will you promote? Whom will you target?
How much will you spend?
Use the tables on the next slide
Your Product Name
Volume(Numb Audience Age
Twitter LinkedI Googl
Pinterest is a tool for collecting
organizing things you love.
Map the things you love, near and far
What are Pins?
Pins are like
Whenever you find
something on the
web that you want to
keep, add it to
Collect Pins on Boards
Boards are where
you organize your
Pins, and you get to
decide what they’re
all about. Set up
group boards to
share ideas and plan
stuff with your
Follow Boards You Love
Follow people and boards to get their latest
Pins delivered to your home feed. You can
follow all of someone’s boards or just the ones
you like best.
See fresh Pins in your home
Your home feed is where you’ll find all sorts of
new and inspiring things to add to your own
SMM in India
Facebook is the most important
platform for marketers in India for
engaging customers, followed by
Twitter, YouTube and blogging.
More than half of the organizations
surveyed regularly engage with
bloggers or online influencers who
have authority and strong following.
Most brands in India use
social media to build
communities while others use
it to highlight news. They
prefer to post generic updates
instead of brand updates.
Almost half of social mediasavvy organizations surveyed
spend 1%–5% of their
marketing budget on social
media, most social media
budgets are below INR 10
Majority of social media
efforts in India are managed
by marketing teams. They
use standalone digital
agencies as compared to
PR or ad agencies.
Indian Brands & Social
Indian brands are
primarily focusing their
attention on Facebook and
Twitter while Google Plus,
Foursquare and Pinterest are
not on the radar, at least in the
Trends Survey 2013
Insights from Social Media Savvy
Organizations in India
By Ernst & Young
Hope you had fun