SOCIAL MEDIA FOR
BUSINESSES
Ritesh Ambastha, CEO at iWillStudy.com
Agenda of 4 Days
Day 1
Overview
Statistics – Eye Openers
Introduction to all the platforms
Facebook – Pages, Groups,
Apps
...
Overview








You are not wasting your time. [Full Stop]
Communicate, Share & Engage
Immediate, Interactive, Resp...
Social Web Demographics









72% of all internet users are now active on social
media
18-29 year olds have an 89...
Statistics – Hold your breath
Market Size

15%

2%

13%
57%
13%

Breakdown Of U.S. Brands Social Media Budgets

Facebook
Y...


Users on
 FB:

1.2 Billion (Till Sept,2013)
 Twitter: 200 Million
 Google+: 540 Million
 LinkedIn: 259 Million
Fact #1
Half of all social media users under age 35
follow their online friends’ product and
service recommendations
Fact #2
Three-fourths of marketers planned to
increase strategic efforts on social media
and social networking sites this ...
Fact #3
As universal as business use of social
media can seem to be, 26% of companies
still block access to social media s...
Fact #4
One in five married couples met online.
But…20% of all divorces are blamed on
Facebook. Coincidence? Hmm.
Fact #5
70% of brand marketers (and 60% of
agency professionals) view social media
advertising as more valuable for buildi...
Fact #6
82% of buyers say they trust a company
more when its CEO and senior leadership
team are active in social media.
Fact #7
Email is still the most effective way to reach
top executives; 90% say they check their
inboxes regularly. 64% use...
Elements of Social Media
Strategy
On Day 1 of this workshop
This might get changed on Day 2 or 4 :P
Elements of Social Media
Strategy
Who is your
customer?

What are
your goals?

Where is
your
audience?

When will
you
conn...
Facebook Pages
??
Facebook Pages




This is not your personal profile
This is where you can lead the branding of
your company?
Facebook Pages
Brand Your
Page

Highlight
What
Matters

Manage
Everything
in One Place
Check: WindowsIN Page

https://www.facebook.com/WindowsI
N
Check: AmericanExpressUS

https://www.facebook.com/AmericanExpress
US
Managing A Page














Getting Started
Basic Information
Page Settings &
Permissions
Page Roles
Privacy f...
Facebook Groups
??
Facebook Groups

Another Important Component
Attract customers via Groups






One underutilized strategy is creating Facebook
groups, which provide an easy way to...
Groups Strategies
Use closed groups
as a customer
support hub.

Use 'secret'
members-only
groups as
networking hubs for
cu...
Facebook Ads
Advertisements is the BIG Deal
My Request For the Day
Please prepare set of
questions in your notebook.
 We’ll open up discussion
session at the end of ...
Marketing Metrics

Volume

Influence

Reach

Engagement

Share of
Voice
Facebook Advertising




Reach all the right people more efficiently
https://www.facebook.com/business/products/a
ds
Facebook Ads for Business
Reaching
more people

Targeting a
specific
audience

Brand
Awareness

Generating
sales
Different Types of Ads
Desktop
app ad

Domain
ad

Event ad

Mobile
app ad

Offer ad

Page like
ad

Page post
link ad

Page...
Facebook Sponsored Stories
App shared
sponsored story

Check-in
sponsored story

Domain
sponsored story

Event
sponsored s...
Top Targeting Options

Location

Age

Gender

Interests

Broad
Categories

Connections
Create An Ad

https://www.facebook.com/ads/create
Page Post Engagement

TEXT AND
LINKS

AUDIENCE

CAMPAIGN

BIDDING
AND
PRICING
Let’s create an event
And promote it with advertisement
Let’s create a post
And promote it with advertisement
Let’s pickup a web page
And promote the same with advertisements
Facebook Insights
Statistics
Insights: Overview
Recent Posts
Likes
Likes & Unlikes
Visits
Posts
People
Insights Live Discussion
Checking out various FB Pages for insights
Content Strategy
Welcome to Day 3
All the queries will be solved
 If you feel to ask questions even after
this workshop, you can come down...
LinkedIn
Social Network for Professionals
Challenges
Recruiting
Great Talent

Marketing in
the world of
full noise

Nobody
likes Cold
Calls
What LinkedIn Can Do?

Hire

Market
Sell
What You Can Do?
Identify the
Right
Person

Engage
them with
Content

Motivate
them to Act
LinkedIn Profiles
Check various profiles
LinkedIn Pages
Check various pages
LinkedIn Groups
Check various groups
Advertising
Steps to Follow
Create Ad Campaign
Targeting
Campaign Options

Checkout
Cost?

CPC – Minimum Bid: 100
INR
CPM – Minimum Bid: 100
INR
Daily Budget – Minimum
5000 INR

Let’s Start Advertising
Live Example – Ads For Website
Live Example – Ads For Pages
Where will be my ads be
shown?

Profile Page

Home Page

Search
Results
Page

Groups

Inbox
No Hidden Costs
One time $5 Additional Activation
Fees
 Intended to cover the initial
clicks/impressions that result afte...
Best Practices #1. Create Effective
Ads








Choose words that grab the attention
Give people a reason to take noti...
Best Practices #2. Multiple Ads



Create at least 3 ad variations -- varying the ad text, call-to-action
phrases, and im...
Best Practices #3. Targeting

Geography

Industry

Job Title

Job
Function

LinkedIn
Groups
Checkout these company
pages




TCS: http://www.linkedin.com/company/1353
IBM: http://www.linkedin.com/company/ibm
Goo...
Google+ For Business
http://www.google.com/+/business/
https://plus.google.com/pages/create
Customers are on different
platforms
Connect with Customers
Checkout Few Things
Profile

Circles

Hangouts

Pages

Communities

Events

People

Local
Day 4
•

•

•

Together we can and we will learn new
things.
At least we know what, where, how and
when to start our Socia...
Activity
With highest degree of regards, I request
you to participate in this activity.
Activity Guidelines









Make a group of 2-3 members. Talk with the
person on your left & right.
Discuss an idea ...
Your Product Name
Business
Area

Total
Print
Budget Media

Volume(Numb Audience Age
er of
Group
Audience)

Facebo
ok Ads

...
Pinterest

Pinterest is a tool for collecting
and
organizing things you love.

Map the things you love, near and far
What are Pins?


Pins are like
handsome little
bookmarks.
Whenever you find
something on the
web that you want to
keep, a...
Collect Pins on Boards


Boards are where
you organize your
Pins, and you get to
decide what they’re
all about. Set up
gr...
Follow Boards You Love


Follow people and boards to get their latest
Pins delivered to your home feed. You can
follow al...
See fresh Pins in your home
feed


Your home feed is where you’ll find all sorts of
new and inspiring things to add to yo...
business.pinterest.com
Analytics
Success Stories


http://business.pinterest.com/success-stories/
What else should we think
about?
StumbleUpon

Foursquare

Instagram

Whatsapp
Case Study



L’Oreal Paris
http://www.socialsamosa.com/2013/11/socialmedia-strategy-review-loreal-paris/
Social Media Strategy - Canon


http://www.slideshare.net/ankur9985/smstrategy-canon-india
Understanding more platforms

Google
Adsense

Google
Adwords

Blogger

Google
Analytics

Google
Keyword
Tool
Final Words
Still waiting to start?
SMM in India
Facebook is the most important
platform for marketers in India for
engaging customers, followed by
Twitter, Y...
Build Communities


Most brands in India use
social media to build
communities while others use
it to highlight news. The...
Budget


Almost half of social mediasavvy organizations surveyed
spend 1%–5% of their
marketing budget on social
media, m...
Agencies

Majority of social media
efforts in India are managed
by marketing teams. They
use standalone digital
agencies a...
Choice
Indian Brands & Social
Networks


Indian brands are
primarily focusing their
attention on Facebook and
Twitter while Goog...
Trends Survey 2013


http://socialbeat.in/wp-content/uploads/EYSocial_Media_Marketing_India_Trends_Surve
y_2013.pdf



I...
Hope you had fun
ritesh@iwillstudy.com
facebook.com/iwillstudy
facebook.com/riteshambastha
twitter.com/iwillstudy
twitter....
THANK YOU
Be in touch
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  • Read more: http://www.entrepreneur.com/article/224154#ixzz2rbHrpQtJRead more: http://www.entrepreneur.com/article/224154#ixzz2rbHld5ro
  • Best For
  • Desktop app adDomain adEvent adMobile app adOffer adPage like adPage post link adPage post photo adPage post text adPage post video ad
  • Social Media Strategies

    1. 1. SOCIAL MEDIA FOR BUSINESSES Ritesh Ambastha, CEO at iWillStudy.com
    2. 2. Agenda of 4 Days Day 1 Overview Statistics – Eye Openers Introduction to all the platforms Facebook – Pages, Groups, Apps Personal Profiles Facebook Ads Day 3 LinkedIn Overview LinkedIn Groups and Pages LinkedIn Strategies Social Bookmarking Overview Pinterest & Others Social Bookmarking Strategies Day 2 Facebook Insights Facebook Strategies Twitter Overview Hashtags Twitter Strategies Google+ Overview Google+ Pages & Strategies Day 4 Blogging Overview Various Platforms Google Adsense & Adwords Google Analytics Reputation Management Business Conversion Conclusion
    3. 3. Overview       You are not wasting your time. [Full Stop] Communicate, Share & Engage Immediate, Interactive, Responsive & Highly Powerful Conversations with potential customers Not a broadcast media (print industry) Two way dialogue
    4. 4. Social Web Demographics       72% of all internet users are now active on social media 18-29 year olds have an 89% usage The 30-49 bracket sits at 72% 60 percent of 50 to 60 year olds are active on social media In the 65 plus bracket, 43% are using social media Time spent on Facebook per hour spent online by country.    Here are the top three. USA citizens get the top gong at 16% followed by the Aussies at 14 minutes and the Brits at 13 minutes. 71% of users access social media from a mobile
    5. 5. Statistics – Hold your breath Market Size 15% 2% 13% 57% 13% Breakdown Of U.S. Brands Social Media Budgets Facebook YouTube Twitter Pinterest Other
    6. 6.  Users on  FB: 1.2 Billion (Till Sept,2013)  Twitter: 200 Million  Google+: 540 Million  LinkedIn: 259 Million
    7. 7. Fact #1 Half of all social media users under age 35 follow their online friends’ product and service recommendations
    8. 8. Fact #2 Three-fourths of marketers planned to increase strategic efforts on social media and social networking sites this year, with 68% also focusing more on SEO and 63% on blogs.
    9. 9. Fact #3 As universal as business use of social media can seem to be, 26% of companies still block access to social media sites in their workplaces. 31% have no social media policy in place.
    10. 10. Fact #4 One in five married couples met online. But…20% of all divorces are blamed on Facebook. Coincidence? Hmm.
    11. 11. Fact #5 70% of brand marketers (and 60% of agency professionals) view social media advertising as more valuable for building brand awareness than for driving direct response.
    12. 12. Fact #6 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media.
    13. 13. Fact #7 Email is still the most effective way to reach top executives; 90% say they check their inboxes regularly. 64% use LinkedIn on a regular basis, while 55% say the same for Facebook.
    14. 14. Elements of Social Media Strategy On Day 1 of this workshop This might get changed on Day 2 or 4 :P
    15. 15. Elements of Social Media Strategy Who is your customer? What are your goals? Where is your audience? When will you connect? Why choose you? How will you engage?
    16. 16. Facebook Pages ??
    17. 17. Facebook Pages   This is not your personal profile This is where you can lead the branding of your company?
    18. 18. Facebook Pages Brand Your Page Highlight What Matters Manage Everything in One Place
    19. 19. Check: WindowsIN Page https://www.facebook.com/WindowsI N
    20. 20. Check: AmericanExpressUS https://www.facebook.com/AmericanExpress US
    21. 21. Managing A Page           Getting Started Basic Information Page Settings & Permissions Page Roles Privacy for Pages Growing Your Audience Page Insights Posting & Moderating Posts by Others Creating Events & Offers Events          Offers Managing Pages With Locations Using the Pages Manager App Apps on Pages Facebook Wi-Fi Policy Questions Page Limits & Warnings Pages Glossary Bugs & Known Issues
    22. 22. Facebook Groups ??
    23. 23. Facebook Groups Another Important Component
    24. 24. Attract customers via Groups    One underutilized strategy is creating Facebook groups, which provide an easy way to segment customers. With groups, you can create communities around particular products, improve customer service, provide a networking forum for customers and even drive new sales. You segment your email list, right? So why not segment your Facebook community, too?
    25. 25. Groups Strategies Use closed groups as a customer support hub. Use 'secret' members-only groups as networking hubs for current customers Use open groups to build awareness, authority and interest in your brand
    26. 26. Facebook Ads Advertisements is the BIG Deal
    27. 27. My Request For the Day Please prepare set of questions in your notebook.  We’ll open up discussion session at the end of every topic.  I’m open to solve your doubts even after this workshop gets 
    28. 28. Marketing Metrics Volume Influence Reach Engagement Share of Voice
    29. 29. Facebook Advertising   Reach all the right people more efficiently https://www.facebook.com/business/products/a ds
    30. 30. Facebook Ads for Business Reaching more people Targeting a specific audience Brand Awareness Generating sales
    31. 31. Different Types of Ads Desktop app ad Domain ad Event ad Mobile app ad Offer ad Page like ad Page post link ad Page post photo ad Page post text ad Page post video ad https://www.facebook.com/help/www/198128997031137
    32. 32. Facebook Sponsored Stories App shared sponsored story Check-in sponsored story Domain sponsored story Event sponsored story Game played sponsored story Open graph sponsored story Page like sponsored story Page post comment sponsored story Page post like sponsored story Page post share sponsored story https://www.facebook.com/help/www/193519350825391
    33. 33. Top Targeting Options Location Age Gender Interests Broad Categories Connections
    34. 34. Create An Ad https://www.facebook.com/ads/create
    35. 35. Page Post Engagement TEXT AND LINKS AUDIENCE CAMPAIGN BIDDING AND PRICING
    36. 36. Let’s create an event And promote it with advertisement
    37. 37. Let’s create a post And promote it with advertisement
    38. 38. Let’s pickup a web page And promote the same with advertisements
    39. 39. Facebook Insights Statistics
    40. 40. Insights: Overview
    41. 41. Recent Posts
    42. 42. Likes
    43. 43. Likes & Unlikes
    44. 44. Visits
    45. 45. Posts
    46. 46. People
    47. 47. Insights Live Discussion Checking out various FB Pages for insights
    48. 48. Content Strategy
    49. 49. Welcome to Day 3 All the queries will be solved  If you feel to ask questions even after this workshop, you can come down to 304, Akshar Complex, Shivranjini Cross Roads. Would be glad to help.  Be positive and stay focused.  Don’t judge me. I’m just a learner. 
    50. 50. LinkedIn Social Network for Professionals
    51. 51. Challenges Recruiting Great Talent Marketing in the world of full noise Nobody likes Cold Calls
    52. 52. What LinkedIn Can Do? Hire Market Sell
    53. 53. What You Can Do? Identify the Right Person Engage them with Content Motivate them to Act
    54. 54. LinkedIn Profiles Check various profiles
    55. 55. LinkedIn Pages Check various pages
    56. 56. LinkedIn Groups Check various groups
    57. 57. Advertising
    58. 58. Steps to Follow Create Ad Campaign Targeting Campaign Options Checkout
    59. 59. Cost? CPC – Minimum Bid: 100 INR CPM – Minimum Bid: 100 INR Daily Budget – Minimum 5000 INR 
    60. 60. Let’s Start Advertising Live Example – Ads For Website Live Example – Ads For Pages
    61. 61. Where will be my ads be shown? Profile Page Home Page Search Results Page Groups Inbox
    62. 62. No Hidden Costs One time $5 Additional Activation Fees  Intended to cover the initial clicks/impressions that result after the ad has been approved and posted.  Once the $5 credit is depleted, you will be billed periodically for the clicks/impressions that your ad incurs 
    63. 63. Best Practices #1. Create Effective Ads     Choose words that grab the attention Give people a reason to take notice and click to learn more Include strong call-to-action phrases like Try, Download, Sign up Include an image with your ad that's relevant to what you offer
    64. 64. Best Practices #2. Multiple Ads  Create at least 3 ad variations -- varying the ad text, call-to-action phrases, and images. You can create up to 15 different ads within a campaign.  By creating multiple ads, you can discover which ads perform best.
    65. 65. Best Practices #3. Targeting Geography Industry Job Title Job Function LinkedIn Groups
    66. 66. Checkout these company pages    TCS: http://www.linkedin.com/company/1353 IBM: http://www.linkedin.com/company/ibm Google: http://www.linkedin.com/company/google
    67. 67. Google+ For Business
    68. 68. http://www.google.com/+/business/
    69. 69. https://plus.google.com/pages/create
    70. 70. Customers are on different platforms
    71. 71. Connect with Customers
    72. 72. Checkout Few Things Profile Circles Hangouts Pages Communities Events People Local
    73. 73. Day 4 • • • Together we can and we will learn new things. At least we know what, where, how and when to start our Social Media Journey. Different Ideas, Different Products, Different Target Consumers, Different Geographies, Different Expectations => And Hence “The Different Social Media
    74. 74. Activity With highest degree of regards, I request you to participate in this activity.
    75. 75. Activity Guidelines      Make a group of 2-3 members. Talk with the person on your left & right. Discuss an idea that you wish to promote. Let’s say you have a ready service/product in hand and you are ready to go to the market. How will you promote? Whom will you target? How much will you spend? Use the tables on the next slide
    76. 76. Your Product Name Business Area Total Print Budget Media Volume(Numb Audience Age er of Group Audience) Facebo ok Ads Audience location – City, Area Twitter LinkedI Googl n e Plus Income Group Other Conten Creativ Network t e s Genera Design tion Work
    77. 77. Pinterest Pinterest is a tool for collecting and organizing things you love. Map the things you love, near and far
    78. 78. What are Pins?  Pins are like handsome little bookmarks. Whenever you find something on the web that you want to keep, add it to Pinterest.
    79. 79. Collect Pins on Boards  Boards are where you organize your Pins, and you get to decide what they’re all about. Set up group boards to share ideas and plan stuff with your friends
    80. 80. Follow Boards You Love  Follow people and boards to get their latest Pins delivered to your home feed. You can follow all of someone’s boards or just the ones you like best.
    81. 81. See fresh Pins in your home feed  Your home feed is where you’ll find all sorts of new and inspiring things to add to your own boards.
    82. 82. business.pinterest.com
    83. 83. Analytics
    84. 84. Success Stories  http://business.pinterest.com/success-stories/
    85. 85. What else should we think about? StumbleUpon Foursquare Instagram Whatsapp
    86. 86. Case Study   L’Oreal Paris http://www.socialsamosa.com/2013/11/socialmedia-strategy-review-loreal-paris/
    87. 87. Social Media Strategy - Canon  http://www.slideshare.net/ankur9985/smstrategy-canon-india
    88. 88. Understanding more platforms Google Adsense Google Adwords Blogger Google Analytics Google Keyword Tool
    89. 89. Final Words Still waiting to start?
    90. 90. SMM in India Facebook is the most important platform for marketers in India for engaging customers, followed by Twitter, YouTube and blogging.  More than half of the organizations surveyed regularly engage with bloggers or online influencers who have authority and strong following. 
    91. 91. Build Communities  Most brands in India use social media to build communities while others use it to highlight news. They prefer to post generic updates instead of brand updates.
    92. 92. Budget  Almost half of social mediasavvy organizations surveyed spend 1%–5% of their marketing budget on social media, most social media budgets are below INR 10 million.
    93. 93. Agencies Majority of social media efforts in India are managed by marketing teams. They use standalone digital agencies as compared to PR or ad agencies. 
    94. 94. Choice
    95. 95. Indian Brands & Social Networks  Indian brands are primarily focusing their attention on Facebook and Twitter while Google Plus, Foursquare and Pinterest are not on the radar, at least in the near future.
    96. 96. Trends Survey 2013  http://socialbeat.in/wp-content/uploads/EYSocial_Media_Marketing_India_Trends_Surve y_2013.pdf  Insights from Social Media Savvy Organizations in India By Ernst & Young 
    97. 97. Hope you had fun ritesh@iwillstudy.com facebook.com/iwillstudy facebook.com/riteshambastha twitter.com/iwillstudy twitter.com/riteshambastha
    98. 98. THANK YOU Be in touch
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