Bert Verdonck & Mike Clark@BertVerdonck @MikeClark03Synergy Conference – Istanbul – April 2013
Who is Really LinkedIn?Customer & TBK Partner Value PropositionReally LinkedIn Training PackagesHow to sell our Training PackagesThe TBK Consultants roleReally LinkedIn‟s roleNext Steps – a special offer for youQuestionsAgenda
BackgroundEurope‟s #1 LinkedIn training organisation.Track record of more than 450 organisations.International team in place, including seasoned LinkedIn trainers.Trainers speak multiple languages.Best selling book “How to REALLY use LinkedIn” in 5 languages.250 books given as part of induction process @ LinkedIn EMEA HQ.Experience in corporate programmes (LinkedIn Strategy Matrix).Bespoke sessions for every customer.LinkedIn asked us to become the first in 2010.
Customer Value PropositionChallenges Software companies that hire us face:They have no clear social media strategy or goalsTraditional sales channels are less effective than ever beforeStruggling to make understand how to make social media work for theircompanyWhat they‟re looking forTo use LinkedIn and social media more effectivelyTo see a Return on Investment for their social media (LinkedIn) activityQualified prospectsNew customers
Customer Value PropositionBenefits of the training they‟ll receiveThey‟ll learn and apply new LinkedIn Lead Generation strategiesNew LinkedIn techniques to find customers fasterEnhanced online brandingAbility to track, measure and record their LinkedIn activityIncreased confidence to use LinkedIn effectively to achieve theirbusiness development (and recruitment) goalsNew customers regularly!
Partner Value PropositionBenefits you‟ll receive through our collaborationNew revenue stream/s for you (20%)Your clients will receive more customers through our trainingsThrough helping them be more successful, you‟ll be more successfulWe‟ll contribute and support you to hit your KPI‟sOur training will become a „Door-Opener‟ for new opportunitiesYou‟ll be able to expand your service rangeAs a result you can attract new types of different clients
Types Of Training Services We DeliverKeynote presentations (100 to 3000+)Small Group or Open Workshops (13-99 people)Training Workshops 8 -12 people (per trainer)Consultancy & LinkedIn StrategyExecutive LinkedIn Coaching (1-2-1)Webinars, home-study courses & productsCreating Social Media PolicyTop/Down & Bottom/Up
Training for passive profilesTraining for active profilesStrategical sessionwith management teamTactical session(Part 1 & Part 2) with management of marketing, sales & recruitingPilotTraining & Evaluation with “Ambassadors”Awareness sessionfor all co-workersClassroom Training for proactive profilesTrainingLinkedIn 1TrainingLinkedIn 2TrainingLinkedIn 3Home StudyCoursesWebinars1112 1314 1516171819
Prices, excluding travel & expensesBert VerdonckType of service Price rangeKeynote Speaking Fees 3,000 € first hour1,000 € additional hour(s)Half Day FoundationOr Advanced Training1,000 € up to 2,500 €Full Day FoundationOr Advanced Training1,500 € up to 3,500 €Consultancy 1,000 € up to 3,500 €Coaching & Mentoring 250 to 400 €/hour, min. 2 hoursOpen workshops 250 € up to 500 €/personProducts, webinars, books Variable
How to easily sell our LinkedIn TrainingSimple steps to make it easy for youAct as the introducer – arrange online conference meetings for usWe‟ll do 1-2-1 or small group online meetings with your clientsYou choose to participate in these meetings or not (your choice)Use our „Key Questions Guide‟ to ask your clientsWe‟re here to support you – lets arrange a Conference Call with yourCountry‟s consultantsBert Verdonck
Key Questions Guide - to ask your clientsWould you be open to additional LinkedIn strategies for findingnew customers?How effectively are your sales and marketing (or HR) teams usingLinkedIn to find new customers?Can your team track and measure their LinkedIn activity and results?Are they still cold calling, but finding it‟s not so effective anymore?Do you feel like you‟d like to use LinkedIn more effectively, but you‟renot sure how?Would you be open to talking to our LinkedIn experts who can showyou how to find new clients via LinkedIn?Bert Verdonck
How the training will be delivered1. Initial assessment meeting (arranged by you)2. Questionnaire (completed by client)3. Proposal4. Agreement to proceed5. Preparation6. Delivery7. Follow Up (varied)Bert Verdonck
The TBK Consultant‟s roleSpotting opportunitiesAct as the introducerArrange meetingsYou‟ll be involved & informed of every step – with minimal effortBert Verdonck
Really LinkedIn‟s roleInform and educate you of our servicesProvide marketing collateral – resource centre (via Dropbox)Be available for meeting and appointmentsTrain you up on our programs – special offer for you Write up proposalsRun everything past you firstTreat your clients with the utmost respectDeliver the training & follow upGive you feedbackPay you commissions Bert Verdonck
Next StepsLets connect! Arrange Country conference call with your consultantsOur gift to you…Free access onto our online 3day LinkedIn product– to become a LinkedIn Ninja Turtle (Master)Plus, we‟ll provide monthly webinar training to support yourimplementation of strategies