I was inspired by the H&M adverts as theadvertisements caught my attention instantly. Idecided to promote a H&M advert in my musicmagazine as the majority of my target audienceshop in H&M, therefore this will attract a wideraudience. These three images are my maininspirations when I create my own advert. Tomake my advert relevant to my music magazine Iwill add a quote from a song which represents mymodel gaze.In my advert I will combine two photographstogether to make the advert more interestingwhich will appeal to a wider audience. I willkeep the typeface the same as the front cover ofmy music magazine to keep a consistency. I willadd a quote from the song Stop and stare by OneRepublic as this relates to the photo I willuse. This will make my music magazine morerecognisable and powerful.
This is a medium, high angle shot. Theimpact of this intimidates the audienceand makes the model superior to the targetaudience. this reinforces eye-contact andeffective communication. I have chosenthis photograph because it is a highquality and professional photograph, whichwill be suitable for an advert for H&M. Iedited this photograph in Photoshop. Iadjusted the brightness and contrast tomake the background white, as I wasinspired by a previous photo of a modelphoto-shoot. This was the main focus formy advertisement. I inserted the H&M logoin the bottom right hand corner as this isthe standard positioning in their otheradverts. Therefore this will make myadvert look professional and realistic.
This is a long shot photo-graph. I chose thisphotograph as it has excellent shading andlighting, therefore it is not necessary to addartificial effects in Photoshop. I combined thisimage with the main model gaze to make thisadvert different from other H&M advertisements.This will attract a wider audience and willenhance the appearance of my music magazine. Iset this photograph the background of myadvertisement. In Photoshop I changed the opacityto 28%, therefore this image blended behind themain image which made the image more interesting.As this photograph was layered on top of the mainimage, I used the eraser tool to remove areas ofthe images which covered the face of the modelgaze. I also removed some parts of the imagewhich overlapped the clothing, however, not allareas more erased. This was significant as I ampromoting clothes from H&M. This made directcontact with the audience and made the overalladvert more appealing and professional.
With inspiration from H&M andprofessional photo shoot, I haveproduced the advertisement whichwill be in my music magazine. Ihave created this in AdobePhotoshop.
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.