Jessica RitaccoNichols CollegeMGMT 100-08 STEPHEN SPOSATO STEVE’S LAWN AND LAND MAINTENANCE BEST FRIENDS FATHER
Sole Proprietorship He chose this kind of ownership because he tends to work best when he is delegating tasks and handling the dynamics of the company himself. He had a strong business sense as well so he was willing to accept all the responsibility He offers extensive lawn care, landscaping, snow plowing, and tree and brush removal 35 years
History Family Business • His father started the business with Steve when he was a kid • His father gave him the business before he passed on therefore his father gave it to him for virtually nothing • He has been involved in the business since he was a kid working with his father • Over the years he has developed extensive knowledge of the industry • Over the years his company has grown substantially in • Size • Quality • Revenue
Major Successes His major successes have stemmed from gradual expansion He moved his small garden shop into a well known landscaping company Newest and most up to date equipment When asked he said the most rewarding aspect is having a steady clientele and reliable workers that respect him and enjoy working with him In his field it is critical to have above average knowledge of proper care techniques, how to make a sale, and to always be upbeat and excited about all jobs this way customers will want to return
Major Challenges Finding a reliable crew Developing a customer base Realizing when a job is to big Buying the initial equipment needed Paying the insurance and fuel on a monthly basis
Competition The most prominent competitors are The Home Depot Lowes Lowes and The Home Depot encourage people to be “do it yourselfers.” This makes people believe that they are professionals. To keep a competitive advantage Steve and his employees offer vast knowledge, and quality work that mostly cannot be achieved by the “do it yourselfers”
Spread the Word Marketing is his downfall All of his marketing is done by word of mouth or familiarity. His trucks travel all over Southern Worcester county allowing potential customers to see the logo, company name, and number
Staff When looking for new employees Mr. Sposato looks for Reliable Substantial knowledge of the industry Hard working Fast learning Good reputation Charismatic Patient Even tempered
Foreseeable Future Stephen Sposato plans to continue this business until he retires. After that however he does not see the business staying open because he has no one to take up the reins. He said that his business plan has worked great thus far and so he does not plan to change any of his operations. He also does not want anymore expansion because he likes the way his business functions
Influence Q: Did you take over the business to make your father proud or was it something you really wanted to do? A: My father passed away and that is when I took over the company. I wanted to keep it going because it was what we had done together our entire lives, it was the piece of him I kept alive.
Major expenses Q:What are your two major expenses? A: My customers are required to pay for the materials I use to complete my projects. Because of this Insurance and Fuel for my trucks are my two huge expenses. Q:How many customers do you cater to? A: AT the present time we have 18 commercial accounts, 10 public accounts, and 43 private accounts.
To the Students Do what you love or you will fail. Never forget that work needs to have a level of fun for you. Most of all though work hard, a small business is your life and to fail is devastation. Mr. Sposato taught me that a business cannot be all about making money! If you do not love what you do then the work can seem overwhelming and stressful. “Most people ruin their chance at success but letting their work control them. If you hate your job it will reflect in your work and your personality.”