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Unique presentation

  1. 3. Quick Reckoner <ul><li>Established 15 years back; </li></ul><ul><li>Over 250 strong work force. </li></ul><ul><li>We are the World’s Largest Inflatable Manufacturer. </li></ul><ul><li>We make 20% of all Inflatables sold in the world. </li></ul><ul><li>We Service 53 of the Top 100 Global brands. </li></ul><ul><li>Our Sales Partner network covers 50 countries. </li></ul><ul><li>We have successfully completed 8000 installations </li></ul><ul><li>We hold the Guinness & Limca Records for manufacturing and installing the largest inflatable in the World. </li></ul>
  2. 4. Unique Strengths <ul><li>Only inflatable company in the world that : </li></ul><ul><li>Owns a raw material plant that produces the best fabric in any specification; </li></ul><ul><li>Owns a fabric coating plant which matches any Pantone color; </li></ul><ul><li>Does PVC lamination on the fabric after printing for enhanced look and life of the print; </li></ul><ul><li>Supplies to many manufacturers around the world; </li></ul><ul><li>Has the largest manufacturing facility (120,000 Sq. ft.); </li></ul><ul><li>Has state of the art equipment - JetI digital printer and 3 computerized cutting machines that provide the unique quality advantage. </li></ul>
  3. 5. Our Infrastructure Fabric Coating Plant Computerized Cutting Tables Jet I Digital printer Automated Sewing Machines
  5. 8. What is an inflatable… <ul><li>Inflatables are Larger than life 3D replica of products, brands, characters and custom shapes. </li></ul><ul><li>Most of our products are inflated with air, hence the term ‘inflatable’. </li></ul>
  6. 9. Inflatables Are Used For _ _ <ul><li>Branding </li></ul><ul><li>Promotion </li></ul>
  7. 10. Types of inflatables <ul><li>Illuminated </li></ul>Non -illuminated
  8. 11. Inflatable Sizes <ul><li>Mini -Inflatable </li></ul><ul><li>World’s Largest Inflatable Guinness World Record (83 ft tall ) </li></ul><ul><li>Inflatables can be anywhere between 1 -100 feet in height with other dimensions expanding proportionally. </li></ul>
  9. 13. Product Range Cold Air Inflatables Bouncies Mini Inflatables Inflatable Costumes Fur Costumes Sky Balloons
  10. 14. <ul><li>Cold Air Inflatables </li></ul>
  11. 15. Cold Air Inflatables Types <ul><li>Product Shapes </li></ul><ul><li>Custom Shapes </li></ul><ul><li>Logo Shapes </li></ul><ul><li>Character Shapes </li></ul><ul><li>Pole Inflatables </li></ul><ul><li>Kiosks & Tents </li></ul><ul><li>Arches & Tunnels </li></ul><ul><li>Habr’s </li></ul><ul><li>Spheres </li></ul><ul><li>3D Hoardings </li></ul>
  12. 16. Product Shapes
  13. 17. Custom Shapes
  14. 18. Character Shapes
  15. 19. Logo Shapes
  16. 20. Kiosks
  17. 21. Pole Inflatables
  18. 22. Tents
  19. 23. Arches
  20. 24. Tunnels
  21. 25. Habr’s <ul><li>Can be built in any size. </li></ul><ul><li>Ideal for outdoors display - rooftops & storefronts. </li></ul><ul><li>Runs on a blower, which is supplied with every unit. </li></ul>
  22. 26. Balls With Base
  23. 27. Spheres
  24. 28. <ul><li>3D Hoardings </li></ul>
  25. 29. 3D Hoardings
  26. 30. <ul><li>Mini Inflatables </li></ul>
  27. 31. Mini’s / POP’s
  28. 32. <ul><li>Sky Balloons & Blimps </li></ul>
  29. 34. Standard Sky Balloon Colors
  30. 35. Blimps <ul><li>Ideal for external display. </li></ul><ul><li>Standard Sizes - 20', 30', 40' long blimps in regular colors are available. </li></ul>
  31. 36. <ul><li>Bouncies </li></ul>
  32. 37. BOUNCIES <ul><li>Bouncies are ideal mediums for clubbing advertising with entertainment targeting children from 2 years to 14 years. </li></ul><ul><li>Product sampling and literature can be undertaken simultaneously </li></ul><ul><li>Can be used in malls, schools, multiplexes, entertainment zones, parks, children’s film festivals etc. </li></ul><ul><li>. </li></ul>
  33. 38. BOUNCIES <ul><li>Can be made in variety of models and themes. </li></ul><ul><li>Fabric panels are stitched to form the shape of the unit. </li></ul><ul><li>Lasts for many years if maintained properly. </li></ul><ul><li>Made with 1000 denier pvc. </li></ul><ul><li>Operates with continuous running blower. </li></ul>
  34. 39. <ul><li>Costumes </li></ul><ul><li>Fur </li></ul><ul><li>Inflatable </li></ul>
  35. 40. Fur Costumes <ul><li>Promotional Fur Costumes are a fun way to promote your brands. </li></ul><ul><li>They can be the replicate of the company logo, mascot, or product itself. </li></ul>
  36. 41. Fur Costume - Specs <ul><li>They are comfortable, light weight, and easy to wear. </li></ul><ul><li>They come with an air cooling system to avoid suffocation. </li></ul><ul><li>Shipped along with a Fan & Double AA battery. </li></ul><ul><li>Cold vest and neck belt is provided to beat the heat. </li></ul><ul><li>Made with international quality fur cloth & fibre ; </li></ul><ul><li>Extra thick sole to the feet is provided for long life. </li></ul><ul><li>Easy to use and maintain. </li></ul>
  37. 42. Inflatables Costumes
  38. 43. Characteristics & Technicality – Inflatable costume
  39. 44. <ul><li>Others </li></ul>
  40. 45. Inflatable Costume / Human Banners Sky Dancers
  41. 46. Advantages of using inflatable media <ul><li>High Impact & Recall </li></ul><ul><li>Creative Scope </li></ul><ul><li>Market Segmentation </li></ul><ul><li>Reminder Media </li></ul><ul><li>Interactive & Entertaining </li></ul><ul><li>Cost Effective </li></ul><ul><li>Generates Free Publicity </li></ul><ul><li>Flexible Display </li></ul>
  42. 47. High Impact & Recall <ul><li>Larger than life replica of a product / brand keeps the onlooker spellbound and leaves a permanent impression in the mind resulting in high recall value. </li></ul>
  43. 48. High Recall <ul><li>In a study conducted by advertising age, it was observed that the recall value of advertisements in traditional secondary media is only 10%. </li></ul><ul><li>While the quality of impressions created by the inflatables media measured surprised the observers with a recall value of 70%. </li></ul>
  44. 49. Creative Scope <ul><li>You can create a lasting impact by using the media creatively. </li></ul><ul><li>Shown is an 3D hoarding . </li></ul>
  45. 50. Reminder Media <ul><li>Inflatable media can be used as a bridge between the message being heard or seen at home and the actual point of purchase. </li></ul>
  46. 51. FREE PUBLICITY <ul><li>Creative usage of inflatables may interest the media and they may cover the ‘innovative’ method which was employed to attract attention. This results in free publicity for the brand / company / agency. </li></ul><ul><li>Aircel to the rescue with its functional innovation </li></ul><ul><li> Surina Sayal | afaqs! | Mumbai, July 20, 2009 </li></ul><ul><li>Recently, Aircel put up an inflated raft at Milan Subway in Mumbai, which sees a lot of flooding every year . The message simply said, &quot;In case of emergency, cut rope&quot;. </li></ul><ul><li>The raft came in handy on July 13 and 14, when heavy rains lashed the city. People stranded at the subway used the raft to move around and men in Aircel branded T-shirts were also available to help commuters. The idea was appreciated so much that Aircel will now take it to Delhi and Kolkata as well. </li></ul><ul><li>The raft idea was conceptualised and executed by Primesite, Mudra group's OOH division, for Aircel. Aneil 'Andee' Deepak, senior vice-president, Primesite says, &quot;The trigger for this idea was the news that Mumbai will witness the highest tides in the last 50 years and the Met Department's subsequent admission that Mumbai will flood and that they can do nothing about it, given the city's infrastructure. Aircel relishes its role as a solution provider, rather than a mute bystander.” </li></ul>
  47. 53. Display Areas – Hoardings
  48. 54. Display Areas – Bus Shelters
  49. 55. Display Areas – r oundabouts / intersections Display Areas – Car parks
  50. 56. Display Areas – On Buildings - rooftops Display Areas – Malls
  51. 57. Display Area - Malls
  52. 58. Display Areas - Malls Atrium Danglers Common Area
  53. 59. Display Areas - Storefronts
  54. 60. Display Areas – In Store
  55. 61. Display areas – Indoor Events Tethered Balloon
  56. 62. Display Areas – Events - Outdoor <ul><li>Approach Road Arch </li></ul>In Air
  57. 63. Display Areas – Events - Outdoor Entrance Arch On Ground
  58. 64. Display Areas- Events
  59. 66. Guinness World Record <ul><li>This inflatable bottle has entered the ‘Guinness Book of World Records’ for its sheer size. </li></ul><ul><li>It stands at 25 mtr (83 feet tall) with a volume of 2076 cu. mtr, making it the largest inflatable ever made in the world in terms of volume. </li></ul><ul><li>It was made in a record time of 3 weeks. </li></ul><ul><li>It was installed in 2007 at a public park in Dubai, UAE. </li></ul>
  60. 67. Tallest inflatable in Asia (70 feet) Limca Book of Records
  61. 68. Beijing 2008 Athens 2004 Olympics
  62. 69. Euro Football 2008 2004
  63. 70. Doha Asian Games 2006
  64. 71. National Games 1998 & 2002 Afro Asian Games 2003
  65. 74. Coca Cola <ul><li>Regularly supplying 200-300 inflatables ranging in size from 10 -30 feet in a year to Coca – cola offices spread all over the world. </li></ul>
  66. 75. PROCTER & GAMBLE <ul><li>Supplied 750 inflatables of “Pringle” cans ranging fin size 10-50 feet in a year to P&G through our Europe distributor. </li></ul>
  67. 78. MICHELIN
  68. 80. Chennai Super kings (IPL) 2008
  69. 81. <ul><li>Production </li></ul>
  70. 82. Possibilities <ul><li>If the input is good then inflatable can be replicated to 90-95% to the original version. </li></ul><ul><li>There is no size restrictions we can produce inflatable in any size. </li></ul><ul><li>Replication of human beings is not possible. </li></ul><ul><li>Replication levels for automobiles like cars, machines & tools extra is only up to 55-75 % depending on the inputs. </li></ul>
  71. 83. Production Process
  72. 84. Picture from client Layout for approval Clay model Finished Product
  73. 85. Design from client Computer Design for approval Artwork file for approval Finished Product
  74. 86. FAQ’S - Production Times <ul><li>Inflatables: 2 weeks </li></ul><ul><li>Balloons: 1 week </li></ul><ul><li>Bouncies: 2 weeks </li></ul><ul><li>Inflatable Costume: 2 weeks </li></ul><ul><li>Fur costume: 2-3 weeks. </li></ul><ul><li>Mini’inflatables: 3-4 weeks. </li></ul><ul><li>* The above lead times are general and can change depending on the complexity of the project /quantity / urgency. </li></ul>
  75. 87. FAQ’S - Product Life: <ul><li>Inflatables: 2-3 years </li></ul><ul><li>Balloons: 10-12 months. </li></ul><ul><li>Bouncies: 2-3 years </li></ul><ul><li>Inflatable Costume : 12-15 months </li></ul><ul><li>Fur costume: 12-15 months </li></ul><ul><li>Mini’inflatables: 10-12 months. </li></ul><ul><li>* All the above estimates are subject to Maintenance. </li></ul>