Style And Substance


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Style And Substance

  1. 1. Style and Substance - Rishi Seth
  2. 2. “ All style no substance” “ A man/woman of substance” “ He is a stylish batsman” “ A perfect mix of style and substance”
  3. 3. What is Style? Main entry: 1 style   Pronunciation:ˈstī(-ə)l Function: noun Etymology:Middle English  stile, style,  from Latin  stilus  spike, stem, stylus, style of writing; perhaps akin to Latin in stigare  to goad 1:  designation, title 2 a:  a distinctive manner of expression (as in writing or speech) <more attention to  style  than to content> <the flowery  style  of 18th century prose>  b:  a distinctive manner or custom of behaving or conducting oneself <the formal  style  of the court> <his  style  is abrasive> ;  also   :  a particular mode of living <in high  style >  c:  a particular manner or technique by which something is done, created, or performed <a unique  style  of horseback riding> <the classical  style  of dance> 4:  a distinctive quality, form, or type of something <a new dress  style > <the Greek style  of architecture> 5:  the state of being popular : fashion <clothes that are always in  style > , fashionable elegance  <an awkward moment she handled with  style >
  4. 4. Style is Exterior shell of a message The Façade The outer Envelope
  5. 5. Style is Personal, distinctive The envelope, the shell Which attracts you
  6. 6. Examples A stylish film/photo A stylish suit, stylish watch, stylish shoes A stylish novel, stylish poetry A stylishly garnished pastry
  7. 7. How to improve your Style Your style is deeply personal All of us have Style So what does your style say? Is it attracting the audience?
  8. 8. Distinctive Appropriate Attractive to the audience Choosing your Style
  9. 9. Fonts, Colours Images Words, Phrases Choosing your Style
  10. 10. What is Substance? Main entry: sub-stance   Pronunciation: ˈ səb-stən(t)s Function: noun Etymology:Middle English, from Anglo-French, from latin substantia, from substant-, substans,  present participle of  substare  to stand under 1 a:  essential nature  :  essence  b:  a fundamental or characteristic part or quality 2 a:  ultimate reality that underlies all outward manifestations and change  b:  practical importance : meaning , usefulness <the…bill—which will be without  substance  in the sense that it will authorize nothing more than a set of ideas — Richard Reeves> 3 a:  physical material from which something is made or which has discrete existence b:  matter of particular or definite chemical constitution  c:  something (as drugs or alcoholic beverages) deemed harmful and usually subject to legal restriction <possession of a controlled  substance > < substance  abuse> 4:  material possessions : property <a family of  substance >
  11. 11. Substance is The actual content of a message The meat Leaves a lasting impact
  12. 12. Without Substance An empty envelope A shallow facade A “superficial” experience
  13. 13. “ A man/woman of substance”
  14. 15. The Food Analogy Style is the sensory experience <ul><li>Taste </li></ul><ul><li>Smell </li></ul><ul><li>Look and touch </li></ul><ul><li>Proteins </li></ul><ul><li>Vitamins </li></ul><ul><li>Minerals, Carbs and Energy </li></ul>Substance is the nutrition
  15. 16. Style Substance ? Ice cream
  16. 17. Style Substance ? Fried fluffy snacks
  17. 18. Style Substance X Simple home-cooked food
  18. 19. Style Substance Biryani
  19. 20. Dr. Manmohan Singh or Rahul Gandhi Delhi Times or The Hindu Britney Spears or The Beatles Godfather or Sarkar Testing for substance
  20. 21. <ul><li>Does it leave a lasting impression? </li></ul><ul><li>Does it change us, even minutely? </li></ul><ul><li>Does it make us think? </li></ul><ul><li>Does it enrich us? </li></ul>Testing for Substance
  21. 22. Style Substance Perfect match of style and substance Delicious Biryani made of rice and meat
  22. 23. As human beings – we are attracted by style, but we are forever looking for substance
  23. 24. Style is taste, substance is nutrients
  24. 25. Make your message as stylish as possible Ensure you are adding enough nutrients
  25. 26. Rishi Seth, 98 11 64 24 42, Thank You!