A very topline view of how brands can use twitter. Most clients come to me saying they want to use twitter.
But they dont know what for. The simply want to use it. Its not that simple.
A brand needs to identify its goals first, then how it can add value to the medium, how it will use the ideas within the medium, and THEN pursue strategy.
Focus is key to success.
Clipping is a handy way to collect important slides you want to go back to later.