Big Brand SEO - Get Stuff Done

Getting SH*T Done(Actually Making SEO Happen)
Explicitly.me
Twitter.com/rishil

Walking into a Clients SEO– This is What I Find

Trying to Figure out what the Problems Are While Speaking to Various People in Charge– This is How I Feel

When Stuff Just Cant Happen – this How I USED to Feel

Solutions?
Take FULL Responsibility.
If YOU cant influence it, you #FAIL
SEO isn't about SEO anymore – be a Politician, a Marketer, a Public Speaker, a Lobbyist

Stakeholder Massage

Reports That Mean What they Want

Don’t waffle about SEO – managers want to know about THEIR ROIs

Get Your Teams Involved The Whole Way

Are You an SEORockstar?
Do you really think your client / boss gives a crap?

Trying to Sway Arguments in your Favour – Be Realistic

Finally
Don’t paste yourself into a Corner.
Contingency, Contingency, Contingency,

In Short
Get to know the Business Movers and Shakers
Keep a Civil attitude and learn to influence the movers and shakers
Don’t over do the SEO talk – managers, clients and bosses want to know bottom lines
Just because a report is pretty, doesn’t mean its useful
Use arguments that sway decisions in the stakeholder minds – not yours.
Always have a back up plan

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Big Brand SEO - Get Stuff Done

by Rishi Lakhani on Jul 22, 2010

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Big Brand SEO - Get Stuff Done — Presentation Transcript