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  • 1. Getting SH*T Done(Actually Making SEO Happen)
    Explicitly.me
    Twitter.com/rishil
  • 2. Walking into a Clients SEO– This is What I Find
  • 3.
  • 4. Trying to Figure out what the Problems Are While Speaking to Various People in Charge– This is How I Feel
  • 5.
  • 6. When Stuff Just Cant Happen – this How I USED to Feel
  • 7.
  • 8. Solutions?
    Take FULL Responsibility.
    If YOU cant influence it, you #FAIL
    SEO isn't about SEO anymore – be a Politician, a Marketer, a Public Speaker, a Lobbyist
  • 9. Stakeholder Massage
  • 10. Reports That Mean What they Want
  • 11. Don’t waffle about SEO – managers want to know about THEIR ROIs
  • 12. Get Your Teams Involved The Whole Way
  • 13. Are You an SEORockstar?
    Do you really think your client / boss gives a crap?
  • 14. Trying to Sway Arguments in your Favour – Be Realistic
  • 15. Finally
    Don’t paste yourself into a Corner.
    Contingency, Contingency, Contingency,
    Contingency, Contingency, Contingency,
    Contingency, Contingency, Contingency,
    Contingency, Contingency, Contingency,
    Contingency, Contingency, Contingency,
    Contingency, Contingency, Contingency,
    Contingency, Contingency, Contingency,
  • 16.
  • 17. In Short
    Get to know the Business Movers and Shakers
    Keep a Civil attitude and learn to influence the movers and shakers
    Don’t over do the SEO talk – managers, clients and bosses want to know bottom lines
    Just because a report is pretty, doesn’t mean its useful
    Use arguments that sway decisions in the stakeholder minds – not yours.
    Always have a back up plan