Why Do You Blog

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    Notes on slide 1

    Ben Types of Corporate Blogs & egs of each- 15 1. Employee blog- usually on independent, commercial sites, but companies are now beginning to host company-owned domains, eg- Sun Microsystems can be found on public blog aggregator, Planet Sun, which collects Sun employee blog entries. 2. Group blog -written by several people, some inde (OracleAppsBlog- 100s of Oracle consultants & implementors share knowledge & experiences); others are strategic plans by mgmt & hosted in companies official websites (eg- Dell’s Linux blogs ran by Dell’s Linux experts) 3. Executive blog- create instant traffic; establish direct connection w/ stakeholders; Marc Cuban (NBA’s Dallas Mavericks, uses blog to communicate w/ fans) 4. Promotional blog- authenticity questioned when ad agency uses fake blog to create buzz around product, bloggers revolt: Dr Pepper/Seven Up’s Raging Cow blog, written by Cow mascot (7up hired young writers to promote new product), blogging community criticised strategy as deceptive & proposed boycott = gimmicks not tolerated in blogsphere 5. Newsletter blog - company news & product info to represent company’s position

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    Why Do You Blog - Presentation Transcript

    1. Why Do You Blog Saptarshi Roy Chaudhury http://seo-kolkata.blogspot.com Email:saptarshi.rc@gmail.com Mobile: +91 9963111179
    2. Objectives
      • Make Money
      • Build Brands
      • Knowledge Management
      • Corporate Blogging
      • Passion
    3. How The Objectives Relate Make Money Branding Service Ads Affiliate Prog. Misc. Products Knowledge Mgmt. Corporate Blogging Blogging for Passion
    4. 5 Types of Corporate Blogs
      • Employee blog
        • Participant in Conversation
        • Varies in content & format – either independent or company sponsored
      • 2. Group blog
        • Closed Blog
        • Focuses on specific topic-hosted by company on specific project
      • 3. Executive blog
        • Participant in Conversation
        • CEO
      • 4. Promotional blog
        • Participant in Conversation
        • Promotes products & services
      • 5. Newsletter blog
        • Conduit of information
        • Covers company news
      Adapted from (42) Lee, Sang., et. all. Corporate blogging strategies of the Fortune 500 companies. 2008.
    5. Corporate Blogs – Various Types Taken from (23) Deutsche Bank Research. Blogs: The new magic formula for corporate communications. 2005.
    6. A Prerequisite
      • To be successful with any of the objectives you must meet one criteria –
      TRAFFIC !! YOUR BLOG MUST HAVE READERS!
    7. How to get traffic? Content Syndication SEO Social Media
    8. And if you are rich …
      • Paid Search Advertisement
        • Adwords, Yahoo Sponsored Search etc
      • Distribute Freebies
        • WP themes, Wallpapers, widgets etc
      • Paid Post, Blog Reviews etc
      • Media Buys
    9. How to be rich?
      • Sell Advertisement
        • Adsense, banner ads, links sales etc
      • Paid Posts
        • Product reviews, promotional posts, paid interviews
      • Affiliate Programs
      • Sell Products
      • Donations
      • Indirect Incomes
    10. Shoot Your Questions
    11. http://seo-kolkata.blogspot.com Saptarshi Roy Chaudhury Email:saptarshi.rc@gmail.com Mobile: +91 9963111179 Thank You !

    + Saptarshi RoyChaudhurySaptarshi RoyChaudhury, 6 months ago

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