PERSONAL BRANDING FOR PHOTGRAPHERS IN SOCIAL MEDIA 
By Saptarshi Roy Chaudhury
What do we really want 
• People to recognize us for our work 
• Get more work / business 
• Be considered as an authority...
Why Personal Branding 
• Attract attention – grow network 
• Increase your online influence 
• Find Work / Opportunities –...
What is Branding 
• The process involved in creating a unique 
name and image for a product in the 
consumers' mind… blah....
What is Branding
Personal Branding is about creating 
an identity 
a perception that you want people 
to have about yourself
Three Keywords for Branding
Create Unique Niche 
GENERALIST SPECIALIST 
Wild life 
Travel 
Wedding 
Fashion 
Food
Be Consistent 
• Maintain Quality 
• Communication – Style and messaging 
• Visual Branding
Deliver on Brand Promises 
Deliver Value 
• Deliver high quality work 
• Share Knowledge 
• Guide & Mentor Juniors 
• Shar...
Why Social Media 
The Biggest media channel you can have for 
106 million Social Media users in India
Why Social Media
Photos Uploaded Per Day
Photos +
In first 9 months
Why Social Media 
Increases your reach , Reduces your marketing effort
Why Social Media 
PROSPECTS 
SOCIAL 
MEDIA 
PLATFORMS 
CLIENTS 
PEERS 
RELATIONS 
MENTEES MENTORS 
FRIENDS
Social Media Can Provide 
Credibility 
& 
Exposure 
Networking 
& 
Relationship 
Learning
What You Need To Do 
Invest : Time + Effort 
+ 
Be Consistent 
Deliver Value / 
Brand Promise 
Be Unique / 
Select a Niche
Social Media is the 
Engine; 
Your Content fuels the 
engine to deliver 
mileage on your 
branding
HOW 
Inspire Quotes Motivate Coach 
Engage Pictures Facts Stories 
Advise Tips How To Solutions 
Give Offers Discounts App...
Your Brand Needs Your Personality 
Personality matters in social media 
Express yourself in social media as you 
would do ...
Social Media is Not Much Different 
from Social Life in Real 
BE YOURSELF 
BE RESPECTFUL 
SHARING IS KEY
Social Media is your Radio Station 
and you are the RJ 
Rj Stays on Theme 
INTERACTS with Listeners, makes UNSCRIPTED comm...
Everyone Needs a Home 
• Set up Your Blog / Website 
– Make sure its visually appealing 
– Clearly state what you offer an...
• Get a Facebook Page – people can’t “Like” people 
but they can like “Page” 
• This also helps to maintain a distance bet...
• Post Photos – but make sure you have relevant 
permissions 
• Make sure your profile is complete and have a clear 
pictu...
• Look for and befriend mentors, guides and role 
models 
• Take time to appreciate and encourage others 
• Never be snark...
• Who you follow makes a big difference 
• Use tools to identify right people to follow 
– Twello.com / Wefollow.com 
• Fo...
• Your online resume + more 
• Particularly important if you are a professional 
• Good place to connect with professional...
• A network meant specially for photographers 
• Tons of photographer friendly features – uploads 
camera info, can preven...
• The social layer to any Google service 
• Not too many active users BUT 
– Has a beautiful interface to display photos 
...
• Mobile photography network with more than 80 
million users. 
• Only Square images with lots of filter options 
• A high...
• Fastest growing social network with 25 million plus 
users, predominantly female 
• Made for photos – highly visual, con...
• Highly popular as photo blogging platform – More 
than 80 million Blogs already.. 
• Reblogging is a key activity that e...
Generic Best Practice 
• Use a clear positive headshot as your display pic 
across all social platforms 
• Think of your h...
Generic Best Practice 
• Use the About/ Profile section in all the channels 
judiciously. Clearly state what you do, your ...
Generic Best Practices 
• Focus on your Audience : Post leading questions 
that encourage your readers to respond 
• Openl...
Generic Best Practices 
• Be an Expert : provide advice, publish content that 
solves problems, how to guides etc 
• Provi...
Criticism + Reputation 
Management 
• Do not be aggressive, Do not give 
excuses 
• Own up your mistake 
• Clearly state h...
The Brilliant Student’s Story
The Brilliant Student’s Story 
PEOPLE REMEMBER YOU NOT FOR YOUR 
ACHIEVEMENTS BUT HOW YOU IMPACT 
THEM.. 
If You impact ot...
Saptarshi Roy Chaudhury 
digitalSRC.com/blog 
twitter : @rishi3211us
Personal Branding in Social Media for Photographers
Personal Branding in Social Media for Photographers
Personal Branding in Social Media for Photographers
Personal Branding in Social Media for Photographers
Personal Branding in Social Media for Photographers
Personal Branding in Social Media for Photographers
Personal Branding in Social Media for Photographers
Personal Branding in Social Media for Photographers
Personal Branding in Social Media for Photographers
Personal Branding in Social Media for Photographers
Personal Branding in Social Media for Photographers
Personal Branding in Social Media for Photographers
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Personal Branding in Social Media for Photographers

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This presentation "Personal Branding for Photographers in Social Media" was presented by me at the Social Media in Photography event in Kolkata on 31st August, 2014. As the slide deck was created for a live presentation, there was a lot of narration that went into it which is missing here, however, the presentation by itself should give a fair idea on personal branding and how social media can be leveraged for personal branding, for photographer or even otherwise.

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  • Iranian twins – cojoined in the head – at the age of 29, in the year 2003 : Ladan wanted to becomes a lawyer while Laleh wanted to become a journalist. Laleh liked computer games, while Ladan was more interested in computer programming, Ladan was talkative while Laleh was more introvert. : Everybody counselled them to not go for the surgery as it was extremely high risk.
  • Personal Branding in Social Media for Photographers

    1. 1. PERSONAL BRANDING FOR PHOTGRAPHERS IN SOCIAL MEDIA By Saptarshi Roy Chaudhury
    2. 2. What do we really want • People to recognize us for our work • Get more work / business • Be considered as an authority / influencer in our area of work
    3. 3. Why Personal Branding • Attract attention – grow network • Increase your online influence • Find Work / Opportunities – Opportunities find you • Permission to be yourself – You get to decide what your unique promise of value is
    4. 4. What is Branding • The process involved in creating a unique name and image for a product in the consumers' mind… blah.. blah… blah
    5. 5. What is Branding
    6. 6. Personal Branding is about creating an identity a perception that you want people to have about yourself
    7. 7. Three Keywords for Branding
    8. 8. Create Unique Niche GENERALIST SPECIALIST Wild life Travel Wedding Fashion Food
    9. 9. Be Consistent • Maintain Quality • Communication – Style and messaging • Visual Branding
    10. 10. Deliver on Brand Promises Deliver Value • Deliver high quality work • Share Knowledge • Guide & Mentor Juniors • Share your thoughts and views • May be do a couple of pro bonos
    11. 11. Why Social Media The Biggest media channel you can have for 106 million Social Media users in India
    12. 12. Why Social Media
    13. 13. Photos Uploaded Per Day
    14. 14. Photos +
    15. 15. In first 9 months
    16. 16. Why Social Media Increases your reach , Reduces your marketing effort
    17. 17. Why Social Media PROSPECTS SOCIAL MEDIA PLATFORMS CLIENTS PEERS RELATIONS MENTEES MENTORS FRIENDS
    18. 18. Social Media Can Provide Credibility & Exposure Networking & Relationship Learning
    19. 19. What You Need To Do Invest : Time + Effort + Be Consistent Deliver Value / Brand Promise Be Unique / Select a Niche
    20. 20. Social Media is the Engine; Your Content fuels the engine to deliver mileage on your branding
    21. 21. HOW Inspire Quotes Motivate Coach Engage Pictures Facts Stories Advise Tips How To Solutions Give Offers Discounts Appreciation Participate Discussions Contests Groups
    22. 22. Your Brand Needs Your Personality Personality matters in social media Express yourself in social media as you would do in real life.. FRIENDLY PROFESSIONAL APPROACHABLE AUTHORITATIVE
    23. 23. Social Media is Not Much Different from Social Life in Real BE YOURSELF BE RESPECTFUL SHARING IS KEY
    24. 24. Social Media is your Radio Station and you are the RJ Rj Stays on Theme INTERACTS with Listeners, makes UNSCRIPTED comments, at times REPEAT the same songs Photo : RJ Rashmi
    25. 25. Everyone Needs a Home • Set up Your Blog / Website – Make sure its visually appealing – Clearly state what you offer and why someone should work with you – Your contact information – Make it social – integrate popular social channels
    26. 26. • Get a Facebook Page – people can’t “Like” people but they can like “Page” • This also helps to maintain a distance between your “personal” and “professional” side • Post consistently – make sure you reply to all comments • Focus on building a community • Groups are helpful – don’t stop at joining but participate and engage
    27. 27. • Post Photos – but make sure you have relevant permissions • Make sure your profile is complete and have a clear picture for your profile • Use Facebook as a portfolio space to showcase your best photos • You can pin your best recent photo on top of the time line
    28. 28. • Look for and befriend mentors, guides and role models • Take time to appreciate and encourage others • Never be snarky, vulgar or hateful – it will come back to haunt you !
    29. 29. • Who you follow makes a big difference • Use tools to identify right people to follow – Twello.com / Wefollow.com • Follow Photo hashtags #photo #dailyphoto etc • Look at other’s followers / follows • Create your twitter lists • Twitter is real time- if tweeting photo , include date, time , place, use relevant hash tags
    30. 30. • Your online resume + more • Particularly important if you are a professional • Good place to connect with professional photographers + potential clients • A lot of photography related groups to connect • A good publishing platform • Get testimonials + Control Endorsements
    31. 31. • A network meant specially for photographers • Tons of photographer friendly features – uploads camera info, can prevent downloads, links directly to Getty Images • Make sure to use detailed caption and tags for each images – helps in discovery • Join various groups based on topic and location • Participate in contests happening in various groups
    32. 32. • The social layer to any Google service • Not too many active users BUT – Has a beautiful interface to display photos – Numerous Photographer groups and communities • Can help with search engine visibility – Use descriptive title, description for images, mention, name, location etc – If you publish anywhere else, set up authorship
    33. 33. • Mobile photography network with more than 80 million users. • Only Square images with lots of filter options • A highly engaged and interactive community • Use tags and hashtags to find images and increase discovery of your images • Follow tags and communities of interest • Share others images with statigr.am p.s. There are a bunch of filters and editing options inbuilt.
    34. 34. • Fastest growing social network with 25 million plus users, predominantly female • Made for photos – highly visual, content spreads fast • Create your boards based on subject, location etc • Ideal to search for inspiration • Pin others’ photo to inspire, connect and build your repository of ideas
    35. 35. • Highly popular as photo blogging platform – More than 80 million Blogs already.. • Reblogging is a key activity that ensures content spreads very fast • Share images with descriptive tags, location, subject etc • Research and follow community tags like PhotoOfTheDay etc
    36. 36. Generic Best Practice • Use a clear positive headshot as your display pic across all social platforms • Think of your headshot as your logo – avoid changing it unless you really need
    37. 37. Generic Best Practice • Use the About/ Profile section in all the channels judiciously. Clearly state what you do, your location and your web address • Engage Actively : Connect with relevant communities, initiate and participate in conversations
    38. 38. Generic Best Practices • Focus on your Audience : Post leading questions that encourage your readers to respond • Openly appreciate good work – even if its by a competitor • Be Opinionated – opinions make you stand out • Consistently post quality content, connect with new people, post comments and engage in discussions
    39. 39. Generic Best Practices • Be an Expert : provide advice, publish content that solves problems, how to guides etc • Providing free expert guidance will help establish you as an authority • You can’t please everyone, so don’t bother if someone hates you – but don’t give way to hating
    40. 40. Criticism + Reputation Management • Do not be aggressive, Do not give excuses • Own up your mistake • Clearly state how you plan to make it right • You can’t remove negatives, but you can build positives • Monitor the media
    41. 41. The Brilliant Student’s Story
    42. 42. The Brilliant Student’s Story PEOPLE REMEMBER YOU NOT FOR YOUR ACHIEVEMENTS BUT HOW YOU IMPACT THEM.. If You impact others well, that will create a positive brand
    43. 43. Saptarshi Roy Chaudhury digitalSRC.com/blog twitter : @rishi3211us
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