Content Marketing : Magic Wand of Inbound Marketing by Saptarshi Roy Chaudhury

  • 1,746 views
Uploaded on

Content Marketing presentation by Saptarshi Roy Chaudhury for Digital Marketing Summit, Hyderabad. Provides in depth overview of the different forms of content and their varied use in inbound …

Content Marketing presentation by Saptarshi Roy Chaudhury for Digital Marketing Summit, Hyderabad. Provides in depth overview of the different forms of content and their varied use in inbound marketing and at various stages of the buying cycle.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
1,746
On Slideshare
0
From Embeds
0
Number of Embeds
6

Actions

Shares
Downloads
30
Comments
3
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Content Marketing : The Magic Wand of Inbound Marketing Saptarshi Roy Chaudhury @rishi3211us #contentmarketing http://www.digitalsrc.com/blog
  • 2. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Content Marketing Involves Content Creation Content Distribution
  • 3. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Content Marketing Helps Branding
  • 4. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Content Marketing Helps Thought Leadership
  • 5. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Content Marketing Helps Generate Leads
  • 6. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Content Marketing Helps Influence Sales
  • 7. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Twit It Content marketing can help with branding, thought leadership, generate leads, influence sales #contentmarketingtips @rishi3211us
  • 8. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Who is using Content Marketing 90% Will be spent on content marketing, video marketing and social media in 2013 118.4 Billion Organizations market with content 25% Of marketing budgets are spent on Content marketing
  • 9. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Another BIG Reason
  • 10. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing The Magic Wand SO MANY FORMS, SO MANY USE
  • 11. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Content Marketing Benefits ContentSEO Link Bait Lead Bait prop. For PPC Social Media Brand Credibility Sales / Pre Sales
  • 12. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Content Forms SOCIAL MEDIA PRESS RELEASE AUDIO / PODCAST PODCAST FEED BLOG IMAGES MUSIC ANIMATION SLIDESHOW INFOGRAPHICS WEBINARS TELECLASSES /TELECAST VIDEO WHITEPAPER / EBOOK APPLICATIONS INTERACTIVE GAME EASY DIFFICULT MORELESS IMPLEMENTATION EFFORT/ATTENTIONREQUIRED Ref from: PRWEB
  • 13. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Distribution SOCIAL SEARCH EMAIL WEBSITES
  • 14. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Distribution -Social
  • 15. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Twit It Selecting the right channels for distribution based on the nature of content is key to #contentmarketing success #contentmarketingtips @rishi3211us
  • 16. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing AIDA Awareness Interest Desire Action
  • 17. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing The Way to Conversion Ref from: PARDOT
  • 18. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Twit It Understand buyer personas and serve content that helps them move from Prospect > Lead > Opportunities #contentmarketingtips @rishi3211us
  • 19. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing What Can You Do To Make Your Content Work ? make it..
  • 20. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing EXCEPTIONAL Thanks to : Rand Fishkin
  • 21. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing INSPIRATIONAL Thanks to : Rand Fishkin
  • 22. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing UNIQUE Thanks to : Rand Fishkin
  • 23. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing CREDIBLE Thanks to : Rand Fishkin
  • 24. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing FUN Thanks to : Rand Fishkin
  • 25. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing BENEFICIAL TO SHARE Thanks to : Rand Fishkin
  • 26. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Twit It Make your content Exceptional, Inspirational, Unique, Credible, Fun, beneficial to share #contentmarketingtips @rishi3211us
  • 27. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing What Not to Do • Don’t build on rented land • Don’t keep your contributor’s in silos • Don’t forget UGC • Have no subscription strategy • Not having an influencer reach out plan
  • 28. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Challenges 36% 21% 20% 11% 9% 3% Producing Engaging Content Producing Enough Content Budget to Produce Content Lack of C-Level buy-in Producing a variety of content No Answer Based on a survey conducted on 1100 marketers in 2011. The data obviously has changed by now.
  • 29. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing A Case Study
  • 30. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
  • 31. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
  • 32. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
  • 33. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
  • 34. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
  • 35. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Blog : digitalsrc.com/blog Email : digitalsrc@gmail.com Twitter: @rishi3211us Facebook: facebook.com/seo.kolkata Experience: More than 11 years Employed With: Title : VP Marketing
  • 36. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing KEEP IN TOUCH Blog : www.digitalSRC.com/blog | Email : digitalsrc@gmail.com