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By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing :
The Magic Wand of
...
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing Involves
Content
Cre...
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing Helps
Branding
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing Helps
Thought Leader...
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing Helps
Generate Leads
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing Helps
Influence Sales
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Twit It
Content marketing can help
wit...
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Who is using Content Marketing
90%
Wil...
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Another BIG Reason
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
The Magic Wand
SO MANY FORMS, SO MANY ...
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing Benefits
ContentSEO
...
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Forms
SOCIAL
MEDIA
PRESS
RELEA...
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Distribution
SOCIAL
SEARCH
EMAIL
WEBSI...
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Distribution -Social
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Twit It
Selecting the right channels f...
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
AIDA
Awareness
Interest
Desire
Action
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
The Way to Conversion
Ref from: PARDOT
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Twit It
Understand buyer personas and
...
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
What Can You Do
To Make Your Content W...
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
EXCEPTIONAL Thanks to : Rand Fishkin
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
INSPIRATIONAL Thanks to : Rand Fishkin
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
UNIQUE Thanks to : Rand Fishkin
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
CREDIBLE Thanks to : Rand Fishkin
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
FUN Thanks to : Rand Fishkin
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
BENEFICIAL TO SHARE Thanks to : Rand F...
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Twit It
Make your content Exceptional,...
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
What Not to Do
• Don’t build on rented...
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Challenges
36%
21%
20%
11%
9%
3% Produ...
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
A Case Study
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Blog : digitalsrc.com/blog
Email : dig...
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
KEEP IN TOUCH
Blog : www.digitalSRC.co...
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Content Marketing : Magic Wand of Inbound Marketing by Saptarshi Roy Chaudhury

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Content Marketing presentation by Saptarshi Roy Chaudhury for Digital Marketing Summit, Hyderabad. Provides in depth overview of the different forms of content and their varied use in inbound marketing and at various stages of the buying cycle.

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Transcript of "Content Marketing : Magic Wand of Inbound Marketing by Saptarshi Roy Chaudhury"

  1. 1. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Content Marketing : The Magic Wand of Inbound Marketing Saptarshi Roy Chaudhury @rishi3211us #contentmarketing http://www.digitalsrc.com/blog
  2. 2. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Content Marketing Involves Content Creation Content Distribution
  3. 3. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Content Marketing Helps Branding
  4. 4. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Content Marketing Helps Thought Leadership
  5. 5. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Content Marketing Helps Generate Leads
  6. 6. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Content Marketing Helps Influence Sales
  7. 7. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Twit It Content marketing can help with branding, thought leadership, generate leads, influence sales #contentmarketingtips @rishi3211us
  8. 8. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Who is using Content Marketing 90% Will be spent on content marketing, video marketing and social media in 2013 118.4 Billion Organizations market with content 25% Of marketing budgets are spent on Content marketing
  9. 9. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Another BIG Reason
  10. 10. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing The Magic Wand SO MANY FORMS, SO MANY USE
  11. 11. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Content Marketing Benefits ContentSEO Link Bait Lead Bait prop. For PPC Social Media Brand Credibility Sales / Pre Sales
  12. 12. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Content Forms SOCIAL MEDIA PRESS RELEASE AUDIO / PODCAST PODCAST FEED BLOG IMAGES MUSIC ANIMATION SLIDESHOW INFOGRAPHICS WEBINARS TELECLASSES /TELECAST VIDEO WHITEPAPER / EBOOK APPLICATIONS INTERACTIVE GAME EASY DIFFICULT MORELESS IMPLEMENTATION EFFORT/ATTENTIONREQUIRED Ref from: PRWEB
  13. 13. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Distribution SOCIAL SEARCH EMAIL WEBSITES
  14. 14. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Distribution -Social
  15. 15. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Twit It Selecting the right channels for distribution based on the nature of content is key to #contentmarketing success #contentmarketingtips @rishi3211us
  16. 16. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing AIDA Awareness Interest Desire Action
  17. 17. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing The Way to Conversion Ref from: PARDOT
  18. 18. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Twit It Understand buyer personas and serve content that helps them move from Prospect > Lead > Opportunities #contentmarketingtips @rishi3211us
  19. 19. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing What Can You Do To Make Your Content Work ? make it..
  20. 20. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing EXCEPTIONAL Thanks to : Rand Fishkin
  21. 21. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing INSPIRATIONAL Thanks to : Rand Fishkin
  22. 22. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing UNIQUE Thanks to : Rand Fishkin
  23. 23. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing CREDIBLE Thanks to : Rand Fishkin
  24. 24. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing FUN Thanks to : Rand Fishkin
  25. 25. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing BENEFICIAL TO SHARE Thanks to : Rand Fishkin
  26. 26. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Twit It Make your content Exceptional, Inspirational, Unique, Credible, Fun, beneficial to share #contentmarketingtips @rishi3211us
  27. 27. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing What Not to Do • Don’t build on rented land • Don’t keep your contributor’s in silos • Don’t forget UGC • Have no subscription strategy • Not having an influencer reach out plan
  28. 28. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Challenges 36% 21% 20% 11% 9% 3% Producing Engaging Content Producing Enough Content Budget to Produce Content Lack of C-Level buy-in Producing a variety of content No Answer Based on a survey conducted on 1100 marketers in 2011. The data obviously has changed by now.
  29. 29. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing A Case Study
  30. 30. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
  31. 31. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
  32. 32. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
  33. 33. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
  34. 34. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
  35. 35. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing Blog : digitalsrc.com/blog Email : digitalsrc@gmail.com Twitter: @rishi3211us Facebook: facebook.com/seo.kolkata Experience: More than 11 years Employed With: Title : VP Marketing
  36. 36. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing KEEP IN TOUCH Blog : www.digitalSRC.com/blog | Email : digitalsrc@gmail.com
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