Rishi Dean
                                        rishi@rishidean.com
                                        www.rishide...
    Been	
  on	
  the	
  ground	
  floor	
  
                                                                             ...
Rishi	
  Dean	
  –	
  www.rishidean.com	
     3	
  
Facebook	
  




                                              HP	
     LinkedIn	
  

Rishi	
  Dean	
  –	
  www.rishidean....
Rishi	
  Dean	
  –	
  www.rishidean.com	
     5	
  
Rishi	
  Dean	
  –	
  www.rishidean.com	
     6	
  
Rishi	
  Dean	
  –	
  www.rishidean.com	
     7	
  
Rishi	
  Dean	
  –	
  www.rishidean.com	
     8	
  
Rishi	
  Dean	
  –	
  www.rishidean.com	
     9	
  
Rishi	
  Dean	
  –	
  www.rishidean.com	
     10	
  
Rishi	
  Dean	
  –	
  www.rishidean.com	
     11	
  
http://bit.ly/karaokecreativity	
  	
  

Rishi	
  Dean	
  –	
  www.rishidean.com	
                                       1...
Rishi	
  Dean	
  –	
  www.rishidean.com	
     13	
  
Rishi	
  Dean	
  –	
  www.rishidean.com	
     14	
  
Rishi	
  Dean	
  –	
  www.rishidean.com	
     15	
  
Rishi	
  Dean	
  –	
  www.rishidean.com	
     16	
  
Rishi	
  Dean	
  –	
  www.rishidean.com	
     17	
  
Rishi	
  Dean	
  –	
  www.rishidean.com	
  
Coordination	
  /	
  
                                                                      Attachment	
                  ...
Rishi	
  Dean	
  –	
  www.rishidean.com	
     20	
  
    Pink’s	
  motivating	
  factors	
  
                                                   for	
  knowledge	
  workers:	
...
http://bit.ly/startupevals	
  	
  	
  

Rishi	
  Dean	
  –	
  www.rishidean.com	
                                        2...
Rishi	
  Dean	
  –	
  www.rishidean.com	
     23	
  
Rishi	
  Dean	
  –	
  www.rishidean.com	
     24	
  
    Keeping	
  regular	
  
                                                   meetings	
  
                              ...
      Startup	
  culture	
  is	
  unique	
  
              Starting	
  from	
  zero	
  (it	
  just	
  doesn’t	
  happen)...
  E-­‐mail:
             	
  rishi@rishidean.com	
  
    Blog:   	
  rishidean.com	
  
    Twitter:	
  @rishidean	
  

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Designing and Building Culture at a Startup: Three Key Elements to Keep in Mind

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These slides were used for a talk I gave to MBA students at the Carroll School of Management at Boston College, in the "Managing People in Organizations" class. The lecture was on culture, and my task was to provide them with the perspective of creating a culture at a startup, and the unique challenges that come with that along the way. I gave them a little framework, called the "Three Ps", to help the think about the key issues in culture creation. The bottom line here is that culture matters, and at a startup its especially hard to create and maintain.

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Transcript of "Designing and Building Culture at a Startup: Three Key Elements to Keep in Mind"

  1. 1. Rishi Dean rishi@rishidean.com www.rishidean.com [ Three practical tools to help you ] Boston College Carroll School of Management September 15, 2010
  2. 2.   Been  on  the  ground  floor   of  three  startups,  shaping   Founding   Team   and  growing  them     Been  in  big  companies  and   little  ones,  and  involved  in   Employee  /   Consultant   different  capacities  with  all   Involvement   types     Seen  the  good,  the  bad,   and  the  ugly   Advisor  /   Mentor       Made  some  many   mistakes,  which  I’ll  share,   so  you  don’t  have  to   Timing   Past   Present   Rishi  Dean  –  www.rishidean.com   2  
  3. 3. Rishi  Dean  –  www.rishidean.com   3  
  4. 4. Facebook   HP   LinkedIn   Rishi  Dean  –  www.rishidean.com   4  
  5. 5. Rishi  Dean  –  www.rishidean.com   5  
  6. 6. Rishi  Dean  –  www.rishidean.com   6  
  7. 7. Rishi  Dean  –  www.rishidean.com   7  
  8. 8. Rishi  Dean  –  www.rishidean.com   8  
  9. 9. Rishi  Dean  –  www.rishidean.com   9  
  10. 10. Rishi  Dean  –  www.rishidean.com   10  
  11. 11. Rishi  Dean  –  www.rishidean.com   11  
  12. 12. http://bit.ly/karaokecreativity     Rishi  Dean  –  www.rishidean.com   12  
  13. 13. Rishi  Dean  –  www.rishidean.com   13  
  14. 14. Rishi  Dean  –  www.rishidean.com   14  
  15. 15. Rishi  Dean  –  www.rishidean.com   15  
  16. 16. Rishi  Dean  –  www.rishidean.com   16  
  17. 17. Rishi  Dean  –  www.rishidean.com   17  
  18. 18. Rishi  Dean  –  www.rishidean.com  
  19. 19. Coordination  /   Attachment   Selection   Control   Star   Work   Potential   Professional   Engineering   Work   Skills   Peer  /  cultural   Commitment   Love   Fit   Peer  /  cultural   Bureaucracy   Work   Skills   Formal   Autocracy   Money   Skills   Direct   *Burton,  M.  D.  (2001).  The  company  they  keep:  Founders'  models  for  organizing  new  firms  [Electronic  version].  In  C.  B.  Schoonhoven   &  E.  Romanelli  (Eds.),  The  entrepreneurship  dynamic  (pp.  13-­‐39).  Stanford:  Stanford  University  Press.   Rishi  Dean  –  www.rishidean.com   19  
  20. 20. Rishi  Dean  –  www.rishidean.com   20  
  21. 21.   Pink’s  motivating  factors   for  knowledge  workers:     Autonomy     Mastery     Purpose     [+  Camraderie]   Rishi  Dean  –  www.rishidean.com   21  
  22. 22. http://bit.ly/startupevals       Rishi  Dean  –  www.rishidean.com   22  
  23. 23. Rishi  Dean  –  www.rishidean.com   23  
  24. 24. Rishi  Dean  –  www.rishidean.com   24  
  25. 25.   Keeping  regular   meetings     Celebrating  the   small  stuff     Remote  teams     Tough  hires     Tougher  fires     Personnel  issues     Winning  a  deal     …   Rishi  Dean  –  www.rishidean.com   25  
  26. 26.   Startup  culture  is  unique     Starting  from  zero  (it  just  doesn’t  happen)     Driven  by  few,  shaped  by  many     Lots  of  external  factors     Can’t  cut  &  paste  /  cherry  pick  –  must  fit  your  situation     Three  tools  of  culture  creation  (must  be   internally  consistent):   1.  Purpose:  what  you  value   2.  People:  who  you  recruit  &  retain   3.  Process:  what  systems  you  build     Hard  to  build,  easy  to  break   Rishi  Dean  –  www.rishidean.com   26  
  27. 27.   E-­‐mail:  rishi@rishidean.com     Blog:  rishidean.com     Twitter:  @rishidean   Rishi  Dean  –  www.rishidean.com   27  

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