production and opreation(pom) on redbull
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production and opreation(pom) on redbull production and opreation(pom) on redbull Document Transcript

  • Assignment Production and Operations Management III-Semester BBM Name of the Student:RishabhRathi Reg. No:12BBM20125 Class and Section:3rd semester ‘A’ Faculty Name:Dr.Soney Mathews
  • CONTENTS 1.INTRODUCTION 2.PRODUCT DETAILS 3.RAW MATERIALS 4.FACTORS CONSIDERED FOR LOCATING PLANT 5.PLANT LAYOUT 6.PRODUCTION PROCESS 7.BIBLOGRAPHY
  • Introduction Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. In terms of market share, Red Bull is the most popular energy drink in the world, with 4.6 billion cans sold in 2011. Austrian entrepreneur Dietrich Mateschitz was inspired by a pre-existing energy drink named KratingDaeng (thai), which was first invented and sold in Thailand. He took this idea, modified the ingredients to suit the tastes of westerners and, in partnership with ChaleoYoovidhya, founded Red Bull GmbH in Austria. In Thai, daeng means red, and krating is the reddish- brown bovine called a "gaur", which is an animal slightly larger than the bison. Red Bull is sold in a tall and slim blue-silver can; in Thailand and in some parts of Asia it is sold in a wider gold can with the name of KratingDaeng or Red Bull Classic. The two are different products, produced separately. The company slogan is "Red Bull gives you wings and the product is marketed through advertising, events (Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (RB Leipzig, FC Red Bull Salzburg, Red Bull Brasil, Red Bull New York, Red Bull Racing, Scuderia Toro Rosso), celebrity endorsements, and music, through its record label Red Bull Records. Red Bull has been the target of criticism concerning the possible health risks associated with the drink. A study by the European Food Safety Authority (EFSA) concluded that in the levels used in popular energy drinks, like Red Bull, taurine and glucuronolactone and acid are safe. Red Bull has been giving wiiings from the beginning – and has started to spread its own wings around the world quickly. While the consumption was doubling year on year in Austria, Red Bull arrived in its first foreign markets, Singapore (1989) and Hungary (1992). The authorization for Germany was granted in 1994, the UK followed in 1995 and in 1997, the US business started in California. Red Bull has been available since 1987. Today Red Bull has annual sales of approx. 4 billion cans in more than 165 countries.
  • RED BULL ENERGY DRINK Red Bull Energy Drink is a functional beverage. Thanks to a unique combination of high quality ingredients Red Bull Energy Drink vitalizes body and mind. Numerous scientific studies on the product and the individual ingredients prove that Red Bull Energy Drink: Increase performance Increase concentration and reaction speed Improves mental alertness Stimulates metabolism Red Bull Energy Drink has been developed for people who want to have a clear and focused mind, perform physically, are dynamic and performance-oriented whilst also balancing this with a fun and active lifestyle. In short, Red Bull gives wings to people who want to be mentally and physically active and have a zest for life. What’s inside? Caffeine + B-Group Vitamins + Sucrose & Glucose + Taurine + Alpine Spring Water.
  • RAW MATERIALS CAFFEINE Caffeine is known for its stimulating effect on psychological and physiological functions. One of caffeine’s primary sites of action is the central nervous system. Amongst others caffeine consumption increases alertness, reaction speed, vigilance, the ability to concentrate and problem-solving ability. Further, it decreases mental fatigue. Caffeine also stimulates fat burning during endurance activities. Thereby it helps to use fat stores in the body for providing energy and preserving the glycogen (=sugar) stores. This means that caffeine intake during endurance activities results in a more efficient supply of energy, especially in extended exertion it leads to significant improvement in performance and endurance. Caffeine is contained in many foodstuffs such as coffee, tea or chocolate. DID YOU KNOW The amount of caffeine in one Red Bull matches the amount of caffeine in one cup (250 ml) of coffee? TAURINE Taurine is an amino acid which is naturally occurring in the human body. It is found in high concentrations in muscle, brain, heart and blood. A person weighing 70 kg has approximately 70 g of taurine distributed throughout the body. Put another way, a 70 kg person naturally has in his body 70 times the amount of taurine contained in one can of Red Bull Energy Drink. To date, more than 2500 scientific studies have been published regarding taurine and its physiological effects: Taurine is involved in vital functions of the human body. It acts as a detoxifying agent by binding with harmful substances and thereby accelerating their excretion from the body. Taurine is also involved in neurological processes and positively influences the performance of the heart. Further, taurine plays a role in thermoregulation. Taurine is also contained in different foodstuffs like scallops, fish, poultry and most baby food. HAVE YOU HEARD About the origin of taurine in Red Bull? Many people bet it comes from some delicate parts of the strongest and most potent bulls in the world. Well, fact is
  • that the taurine in Red Bull is produced synthetically by pharmaceutical companies and is not derived from animals. DID YOU KNOW The human body contains 70 times more taurine than one can of Red Bull? GLUCURONOLACTONE Glucuronolactone is a metabolite of glucose naturally occurring in the human body. The glucuronolactone in Red Bull is synthetically produced which guarantees high and constant quality. Glucuronolactone, like all Red Bull ingredients, complies with food regulatory requirements or even pharmaceutical standards. The fact that ingredients are produced synthetically results in consistent high quality and safety. Of course these ingredients are as functional as their natural counterparts. In February 2009, the European Food Safety Authority (EFSA) published their scientific opinion on taurine and glucuronolactone. Their conclusion was that the key ingredients of energy drinks (taurine and glucuronolactone), in the levels used in Red Bull, are safe. B-GROUP VITAMINS Vitamins are essential micronutrients that are required for maintaining normal physical functions. B-group vitamins play an important role in energy metabolism, such as the build-up and break-down of carbohydrates, fat and protein. The B vitamins contained in Red Bull are: Niacin Pantothenic Acid Vitamin B6 Vitamin B12 These vitamins also support mental and physical performance. SUCROSE & GLUCOSE 100 ml Red Bull Energy Drink contain 11 g of sucrose and glucose together. This total amount of sugars is comparable to the amount in an orange or apple juice. The combination of sucrose and glucose gives you energy particularly during periods of exertion because they protect the muscle’s own immediate reserves of glycogen and thus allow for longer and more intense activity. In other words a combination of sucrose and glucose gives you both instant and longer lasting energy.
  • DID YOU KNOW The amount of sugar in one Red Bull is comparable to the sugar level in an equivalent amount of apple juice or orange juice? ALPINE SPRING WATER Naturally, water is a key ingredient of Red Bull. The water used for Red Bull is fresh alpine water of best quality which comes from springs nearby the production sites in Austria and Switzerland. This region, the Alps, is known as one of the world’s biggest water reservoirs, where water as a resource is available in abundance and constantly replenished. Hence, to ensure consistency of the upmost premium quality around the world, Red Bull is produced in the Austrian and Swiss Alps. Aluminium Red Bull has made a conscious decision to use aluminium cans. Today Red Bull cans weigh 60% less than a decade ago, which saves precious raw material. Once they are collected they are fully recyclable over and over again without any loss in quality. Packaging sheet To do packaging of redbull can they use a thin plastic wrap which can be reuse again. To do transportation packaging they use carton box by which they safely move their products.
  • Important factors considered for locating plant Primary factors Supply of raw material Nearest to market Transport facilities Supply of labour Power Supply of capital Secondary factors Natural factors Political factors Government subsidies and facilities Historical and religious factors Initial start and goodwill Personal factors Miscellaneous factors Water Recreation Community Hospitals Schools
  • PLANT LAYOUT PRODUCTION PROCESS ONE PRODUCTION HUB SERVING THE GLOBE Red Bull's manufacturing base in central Europe has a lot of advantages:
  • Red Bull guarantees that the same premium product quality is enjoyed around the world, thanks to our state-of-the-art production process and the use of high quality ingredients, such as locally-sourced alpine water. New efficiency-enhancing technologies - which, in turn, help preserve natural resources - can be implemented immediately. The energy used for production comes from the region; around 80% is sourced from renewable energies - and Red Bull's working to improve this figure however possible. THE CAN SETS OFF ON A JOURNEY Part of Red Bull’s success lies in its efficient and highly modern production system, sending reclaimed material back into the loop – so it just might end up in your hands once again. NOT A SINGLE GRAM OF ALUMINIUM IS WASTED All cans are 100% recyclable: once they’ve been collected and reached the recycling facilities, not the tiniest bit of aluminium is lost. And there’s also absolutely no decrease in quality! THE CAN - AN "ENERGY STORE" It’s no secret that recycling makes good use of a precious resource and saves valuable energy. Using reclaimed aluminium comprises a 95% saving in energy as compared to using new aluminium, and cuts CO2 emissions. That’s why drink cans can be said to “store energy” – and that’s not even referring to their contents. EVERY CAN COUNTS The beverage can is the world’s most recycled drink packaging. Of course, this is only possible if the cans are collected and (re-)introduced into the recycling loop. If a can is left carelessly littering the landscape, naturally it can’t fulfil its recycling potential. Unfortunately, littering is still a problem in some regions. Making sure your can ends up in a waste or recycling bin helps keep our landscapes pristine, increases recycling rates and reduces energy consumption as well as the drain on natural resources. If your country has a dedicated aluminium recycling system please dispose your can correctly. KEEPING IT SIMPLE: SMART PACKAGING As you may have noticed, Red Bull Energy Drink comes in a can made of aluminium. Red Bull made a conscious decision to use this material because…
  • aluminium cans are oxygen-proof and neutral in taste, so the drink stays in fresh, top quality for a long time. This means it tastes as good at the source as at its destination. Cans are light; Today, they weigh 60% less than only a decade ago. They’re easy to carry and transport. Not to mention virtually unbreakable. Their durability is not only useful for transport; it also makes them very safe for physical activities and events. The can is 100% recyclable. It can be melted down and reused an infinite number of times with absolutely no loss in quality – and with huge savings in energy. Beverage cans are ideal for transportation and stocking. Thanks to their compact and efficient form, they use about 40% less transport space than glass bottles and 30% less than PET bottles. Once chilled, the beverage remains cool in the can for a very long time. This is essential to the perfect Red Bull drinking experience. WHAT ARE THE ADVANTAGES OF WALL-TO-WALL PRODUCTION? At the production facilities in Austria, creation of Red Bull Energy Drink follows what’s known as the wall-to-wall principle – meaning that production and filling take place on the same site. The can is manufactured in one part of the factory, while the drink is prepared in another. Can and content are united in the filling unit. EASY COME, EASY GO What does this mean in numbers? Approximately two billion cans annually need no further transport or handling until they’re ready to leave the facilities for their final destination. This saves the equivalent emissions of more than 10,000 truck journeys of 700 kilometres each or more than 7 million kilometres per year. LESS TRANSPORT MEANS LESS CO2 More than 5,313 tons of CO2 emissions are saved each year, thanks to wall-to- wall production. TRANSPORTATION TO MORE THAN 160 COUNTRIES AROUND THE WORLD As soon as the Red Bull cans have been filled, they’re transported from Austria and Switzerland to more than 160 countries worldwide. The cans travel long distances, whenever possible by ship and rail. Transportation by truck is the last resort when there’s no other means of delivery – and it remains Red Bull's priority to allocate ever more transport to rail and shipping.
  • THE CAN IS AN IDEAL TRANSPORT PACKAGING A can is easy to transport because of its form and low weight. Thus, it can be said that the can is an ideal transport packaging, especially when compared to other forms of packaging: it saves about 40% in truck loads compared to glass bottles and about 30% compared to PET bottles. RED BULL TASTES BEST ICE COLD Whether its journey is to a supermarket shelf, a convenience store, a bar, club, event or restaurant – the can (and its contents) still have something important to do once they’ve reached their destination: chill. It’s no secret that Red Bull tastes best cooled. That’s why Red Bull works hard to make sure the drink is not only stocked on shelves, but somewhere with the perfect temperature – most frequently, this is in the specially-designed Red Bull coolers. ENVIRONMENTALLY-FRIENDLY IS COOL Thanks to their natural refrigerants, ECO coolers are considerably more environmentally friendly than conventional refrigerators, and use up to 45 percent less energy. The use of ECO coolers and refrigerants is an effective way to avoid greenhouse gases, that’s why Red Bull has made a commitment to distributing ECO coolers in the future, whenever local infrastructure allows. As of 2011, Red Bull already has 240,000 ECO coolers in use.
  • WALL-TO-WALL PRODUCTION Saves resources through short distances Apart from using 80% of our energy from renewable sources, we implemented what's called 'Wall-to-Wall' production at the production site. This means our cans are manufactured and filled on the same site - helping us save many miles of transport. Since we don't have to transport empty cans to the fill up plant, this reduces the footprint significantly! What does Wall-to-Wall mean in numbers? Approximately two billion cans annually need no further transport until they're ready to leave the facilities for their final destination. This saves the equivalent emissions of more than 10,000 truck journeys of 700 kilometres each or more than 7 million kilometres per year. Wall-to-Wall production saves more than 5,313 tons of CO2 emissions each year. SMART TRANSPORT Produces less CO2 emissions Red Bull Energy Drinks travel to their destination predominantly by train and ship. We'll only use trucks when it's absolutely necessary. Since our cans are compact in shape and light in weight, they are a more efficient transport packaging than PET or Glass Bottles. in weight, they are a more efficient transport packaging than PET or Glass Bottles.
  • Glass Bottles need 40% more space PET Bottles need 30% more space Our Can light and compact Transportation to more than 165 countries around the world As soon as the Red Bull cans have been filled, they're transported from Austria and Switzerland to more than 165 countries worldwide. The cans travel long distances, whenever possible by ship and rail. Transportation by truck is the last resort when there's no other means of delivery - it remains Red Bull's priority to allocate ever more transport to rail and shipping. The can is an ideal transport packaging A can is easy to transport because of its form and low weight. Thus, it can be said that the can is an ideal transport packaging, especially when compared to other forms of packaging: it saves about 40% in truck loads compared to glass bottles and about 30% compared to PET bottles. EFFICIENT COOLING Through ecofriendly coolers We know a can of Red Bull Energy Drink tastes best when ice cold. That's why we developed our environmentally friendly Red Bull ECO-Coolers which use up to 45% less energy than conventional refrigerators. Red Bull has installed313,000 ECO Coolersinstead of conventional coolers already. Thanks to their natural refrigerant, ECO-Coolers are considerably more environmentally friendly than conventional refrigerators and use up to45% lessenergy. The use of ECO-Coolers and refrigerants is an effective way to avoid greenhouse gases, that's why Red Bull has made a commitment to distributing ECO-Coolers in the future, whenever local infrastructure allows. As of 2012, there were 313,000 ECO-Coolers in use worldwide, representing 35% of Red Bull’s entire fleet of cooling equipment.
  • BIBLOGRAPHY www.redbull.com www.redbull.co.in www.managementparadise.com www.wikipedia.com www.google.com www.slideshare.com