fuel4arts’ Top Ten Tips for APAM 2008

“ Prepare a package of media reviews, DVD’s, technical specs and flyers about the show. And make the folder anything but white!” Alice Nash General Manager Back to Back

“ It’s best to work at making relationships rather than working to sell your show.” Dave Brown Artistic Director Patch Theatre

“ Before going to the Australian Performing Arts Market do some desktop research on the delegates and the type of programs which their organisations produce. Look for the fit.” Henry Boston Manager WA Australia Business Arts Foundation

“ Take your Berocca with you! And...schedule as many meetings as you can in advance of getting there...trying to set them up when you are there can be very difficult.” Jennifer Barry Director Keep Breathing

“ Come prepared! Identify the delegates you want to meet, make contact with them before you get there, then start looking for them the moment you arrive” Kate Boyle Education + Marketing Manager Buzz Dance Theatre

“ Make sure you meet as many delegates as possible!” Keiko Aoki Director Global Japan Network

“ Target presenters most likely to be interested in your work. Search websites to see what kind of productions they present – are these in line with the genre, scale and price of the work you are promoting?” Rosemary Hinde Director Hirano Productions

“ As soon as you receive the first excel list of attendees, start to strategically identify your contact wish-list and make a meaningful connect BEFORE you hit the ground in Adelaide.” Sam Cook Executive Producer Yirra Yaakin

“ Forget about selling, Arts Markets are (at first) about learning. Ask questions. Show interest. Learn everything.” Yaron Lifschitz Artistic Director Circa

“ Try to find the right match in scale of venue and scale of operation. Don’t expect immediate outcomes, it takes time to build meaningful partnerships in the arts.” Annie Greig Artistic Director Tas Dance