No Longer Just for CelebritiesDebra Murphydebra@masterful-marketing.comwww.facebook.com/MasterfulMarketing
Discovering who you are, developing a consistent image and     continually projecting it to provide value for your audienc...
Increases self-awareness   Raises credibility and authority     Builds confidence          Sets expectations     Incr...
Discover who you are           Expertise           Value             Create your identity           Target             ...
Who are you?                              What are you good at?                              What motivates you?       ...
Voice           Colors           Business card           Logo           QR Code                              http://a...
Clear and authentic      Consistent                             Facebook      Visible      Expert                 Twit...
Professional headshot      Personal publishing      Personal logos      Personalization of work      Video      Qual...
What is your passion and purpose?   What are your values?   What are your goals?   What are your brand attributes?   ...
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Personal Brand - Discovering the Authentic You

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Finding your personal brand is not a quick exercise. It takes time and thought to really know your passion and purpose in life. And sometimes it evolves through comments people make, people you start to work with and seeing yourself with a different perspective.

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  • Credentials, skills, jobs you’ve held (hard power)Image, reputation, visibility, network of contacts, mentors & supporters (soft power)Values, purpose and passions
  • Personal Brand - Discovering the Authentic You

    1. 1. No Longer Just for CelebritiesDebra Murphydebra@masterful-marketing.comwww.facebook.com/MasterfulMarketing
    2. 2. Discovering who you are, developing a consistent image and continually projecting it to provide value for your audience Distinctive Specialized Authentic Influential Consistent© 2012 Masterful Marketing® 2
    3. 3. Increases self-awareness Raises credibility and authority Builds confidence Sets expectations Increases visibility Creates trust© 2012 Masterful Marketing® 3
    4. 4. Discover who you are  Expertise  Value Create your identity  Target  Image  Message Make it visible  Keywords  Blog  Social Media  Networking© 2012 Masterful Marketing® 4
    5. 5. Who are you? What are you good at? What motivates you? What makes you different?© 2012 Masterful Marketing® 5
    6. 6. Voice Colors Business card Logo QR Code http://azonmedia.com/qrcode-generator© 2012 Masterful Marketing® 6
    7. 7. Clear and authentic Consistent Facebook Visible Expert Twitter Blog YOU Google+ LinkedIn© 2012 Masterful Marketing® 7
    8. 8. Professional headshot Personal publishing Personal logos Personalization of work Video Quality vs. Quantity in connections http://www.marketingprofs.com/articles/2012/6736/personal-branding-trends-for-2012-part-1 http://www.marketingprofs.com/articles/2012/6826/personal-branding-trends-for-2012-part-2© 2012 Masterful Marketing® 8
    9. 9. What is your passion and purpose? What are your values? What are your goals? What are your brand attributes? What are your core strengths? How do other people describe you? Who is your target audience? Who is your competition and how are you different?© 2012 Masterful Marketing® 9

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