Traditional marketing is becoming less and less effective. Most people begin their search for products and services online. As a small business owner, not all online activities will make sense and what works for you will be different than other small businesses. How you approach online marketing can make the difference between a successful campaign and an overwhelming exercise. Driving visitors to your Website and generating leads is going to impact your marketing and ultimately the success of your business. This presentation provides practical advice on how to execute an online plan that connects you with your target audience and helps you get found.