This marketing proposal for Teens Magazine outlines key elements including a competitor analysis, marketing objectives, target market analysis, and marketing mix with a focus on promotion. The proposal recommends designing a slogan for each age group of the target market of teens aged 13 to 21. A market research survey with at least 30 respondents is also suggested to gather feedback and inform the marketing strategy.

1. Teens Magazine

2. Marketing proposal (presentation) should include:
Company and product background
Competitor analysis
Marketing objectives
Target market analysis
Marketing mix with a focus on
Promotion
Design a slogan
Market research
Include survey / questionnaire with min. of 30 respondents
Things to include

3. First started in 1988
Under Eastern Holdings Pte Ltd
For both genders
Fashion and beauty
Entertainment
Lifestyle
Tries to involve readers in activities with:
foreign celebrities when they are in town
roadshows like our Valentine¹s Day show
teens Skate X-treme
teens Model Search.
Company & Product B/G

4. Teenage Vogue Seventeen Teenage Teens
 Purchased
almost
50,000
copies per
day
 $2
 Purchased
almost
42,000
copies per
day
 $4
 Purchased
almost
37,000
copies per
day
 $3.50
 Purchased
almost
33,500
copies per
day
 $3
Competitor analysis

5. Create positive brand image of Teens among youth
Drive awareness among the teens between 13-21
years of age
Initial trials and gain new consumers
Promote and educate consumers on the essence of
the magazine
Increase visitation and engagement in Teens’ social
media platforms
Design a slogan for Teens magazine
Marketing Objectives

6. Age – 13 to 21 y/o
Gender – ALL
Family size – NIL
Income – basic allowance
Occupation – students with or without part time jobs
Education level – psle/gce/diploma
Nationality – Singaporeans
Social class – average
Religion/race – ALL
Target Market

7. Price, place, promotion, product
Focusing on: promotion (with a slogan for the
product)
Marketing mix
Age Promotion strategies Slogans
13-17 y/o Through school
publications
“…young and in, are
you?”
18 y/0 Mail boxes, road shows “…found yourself yet?”
19-20 y/o Hands out at town areas
after surveying
“…forever young.”
21 y/o Mail boxes, hands out
after surveys, media
adverts
“…almost there.”