IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh

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KEY POINTS:

Learn what fitness 2.0 is and examples of who's out there

Explore the social networking and service opportunities online

Evaluate the competition and what to avoid

Online fitness - friend or foe to the “brick and mortar” fitness industry?

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IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh

  1. 1. 9th Annual European Congress<br /> Dublin, October 23rd 2009<br />Fitness 2.0The opportunities and threats in online fitness<br />By Rasmus E. Ingerslev<br />
  2. 2. Rasmus E. Ingerslev<br />&gt; Co-founder of fitness dk<br />&gt; Co-founder of DFHO (Danish Fitness & Health Org.)<br />&gt; Founder of Wexer - online health club launched May ‘09<br />&gt; IHRSA European Council member<br />&gt; Several Board positions within the fitness industry<br />
  3. 3. Web 2.0 Social Networking<br />
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  5. 5. The number of YouTube videos viewed per day<br />225,000 searchresults for fitness – 233,000 for exercise<br />
  6. 6. 3,000,000 tweets made daily!<br />
  7. 7. 300 million users<br />100 million in the U.S<br />(1/3 of the entire U.S. population)<br />100 million in Europe<br />
  8. 8. A World Of Opportunity<br />Also for the fitness industry!<br />
  9. 9. The Health Club Industry<br />120 million people are currently members of health clubs<br />Approximately 40 million of these are in Europe <br />More people are considering joining but do not because of:<br />1. Time<br />2. Price<br />3. Intimidation<br />
  10. 10. Taking Fitness To The Home<br />
  11. 11. Exercise Videos<br />
  12. 12. Trainers<br />
  13. 13. Marketplace<br />
  14. 14. News & Knowledge<br />
  15. 15. HR & PR<br />
  16. 16. What Does Executives Think?<br />
  17. 17. STRETCH <br />BREAK!<br />
  18. 18. The “competition”- what´s out there?<br />
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  29. 29. Where To Go?<br />
  30. 30. Web 2.0 – Why get involved<br />Your members AND potential members are there. 2/3 of the Global Internet population visits social networks <br />Time Spent on social networks is growing at 10 times the overall internet rate and currently takes up 10% of all internet time<br />Save money!<br />
  31. 31. Web 2.0 - What Is Expected<br />93% of Social Media users believes that a company should have a presence in social media<br />85% think companies should interact<br />
  32. 32. Web 2.0 - What To Avoid<br />One way communication<br />Irrelevant communication<br />Inactivity<br />Not monitoring (use e.g. Google Alert and addictomatic)<br />
  33. 33. Friend or Foe?<br />Leader Or A Follower!<br />Take part in the online innovation within fitness<br />Understand the online services and potential<br />Create your strategy<br />Utilize the online potential <br />
  34. 34. Thanks!<br />Rasmus E. Ingerslev<br />E-mail: rasmus@wexer.com<br />Skype & Twitter: ringerslev<br />Phone: +45 2235 3530<br />

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