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IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh
 

IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh

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KEY POINTS: ...

KEY POINTS:

Learn what fitness 2.0 is and examples of who's out there

Explore the social networking and service opportunities online

Evaluate the competition and what to avoid

Online fitness - friend or foe to the “brick and mortar” fitness industry?

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    IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh IHRSA European Congress, Dublin - Online Fitness - Rasmus Ingerslev Sh Presentation Transcript

    • 9th Annual European Congress
      Dublin, October 23rd 2009
      Fitness 2.0The opportunities and threats in online fitness
      By Rasmus E. Ingerslev
    • Rasmus E. Ingerslev
      > Co-founder of fitness dk
      > Co-founder of DFHO (Danish Fitness & Health Org.)
      > Founder of Wexer - online health club launched May ‘09
      > IHRSA European Council member
      > Several Board positions within the fitness industry
    • Web 2.0 Social Networking
    • The number of YouTube videos viewed per day
      225,000 searchresults for fitness – 233,000 for exercise
    • 3,000,000 tweets made daily!
    • 300 million users
      100 million in the U.S
      (1/3 of the entire U.S. population)
      100 million in Europe
    • A World Of Opportunity
      Also for the fitness industry!
    • The Health Club Industry
      120 million people are currently members of health clubs
      Approximately 40 million of these are in Europe
      More people are considering joining but do not because of:
      1. Time
      2. Price
      3. Intimidation
    • Taking Fitness To The Home
    • Exercise Videos
    • Trainers
    • Marketplace
    • News & Knowledge
    • HR & PR
    • What Does Executives Think?
    • STRETCH
      BREAK!
    • The “competition”- what´s out there?
    • Where To Go?
    • Web 2.0 – Why get involved
      Your members AND potential members are there. 2/3 of the Global Internet population visits social networks
      Time Spent on social networks is growing at 10 times the overall internet rate and currently takes up 10% of all internet time
      Save money!
    • Web 2.0 - What Is Expected
      93% of Social Media users believes that a company should have a presence in social media
      85% think companies should interact
    • Web 2.0 - What To Avoid
      One way communication
      Irrelevant communication
      Inactivity
      Not monitoring (use e.g. Google Alert and addictomatic)
    • Friend or Foe?
      Leader Or A Follower!
      Take part in the online innovation within fitness
      Understand the online services and potential
      Create your strategy
      Utilize the online potential
    • Thanks!
      Rasmus E. Ingerslev
      E-mail: rasmus@wexer.com
      Skype & Twitter: ringerslev
      Phone: +45 2235 3530