From the publishers of the New England Journal of Medicine

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  • 1. From the publishers of the New England Journal of Medicine
  • 2. Introduction A NEW SPONSORSHIP OPPORTUNITY FOR YOUR PHYSICIAN MARKETING PROGRAM Journal Watch Pediatrics and Adolescent Medicine is an eight-page clinical newsletter published 12 times per year by the Massachusetts Medical Society, owner and publisher of the world-renowned New England Journal of Medicine .   Journal Watch Pediatrics and Adolescent Medicine provides a valuable, timesaving service to its physician readers; it serves as an information filter through its summaries of the most recent diagnostic and treatment data for pediatricians.   Journal Watch Pediatrics and Adolescent Medicine is written and reviewed by our nine-member physician editorial board. The members of the board each possess distinct areas of expertise and offer unique perspectives on the research published in the newsletter. Now in its sixth year of publication, each issue of Journal Watch Pediatrics and Adolescent Medicine features the following content:
    • Eighteen to 20 clear, concise summaries of important, groundbreaking research drawn from over 28 major medical journals
    • Expert commentary from leaders in pediatrics helps put the articles in perspective and provides insight into the articles’ relevance to the practice of pediatrics
    • Summaries related to major medical research outside the field of pediatrics to keep clinicians up-to-date on the latest developments in general medicine
    Titles of recent past review articles include: Antibiotic Use Early in Life Increases Risk for Asthma A Controlled Clinical Trial of Steroids for Bronchiolitis Not All Use of OTC Agents Is Safe!
  • 3.   THE EDITORIAL BOARD EDITOR-IN-CHIEF F. Bruder Stapleton, MD Ford/Morgan Professor and Chair, Department of Pediatrics, University of Washington School of Medicine; Pediatrician-in-Chief, Children’s Hospital and Medical Center, Seattle Special Interest: Nephrology EXECUTIVE EDITOR Lyn Whinston-Perry Massachusetts Medical Society ASSOCIATE EDITORS Guidelines Watch Editor Howard Bauchner, MD Professor of Pediatrics and Public Health, Director, Division of General Pediatrics, Boston University School of Medicine, Boston Medical Center Special Interest: General Pediatrics Judith G. Hall, OC, MD Professor of Pediatrics and Medical Genetics, University of British Columbia, Vancouver, B.C., Canada Special Interest: Genetics M. Susan Jay, MD Professor of Pediatrics, Director of Adolescent Medicine, Medical College of Wisconsin, Milwaukee Special Interest: Adolescent Medicine Alain Joffe, MD, MPH, FAAP Director, Student Health and Wellness Center, Johns Hopkins University, Baltimore Special Interest: Adolescent, young adult and college health William P. Kanto, Jr., MD Professor and Chairman, Department of Pediatrics; Medical Director, Children’s Medical Center, Medical College of Georgia, Augusta Special Interest: Neonatology Martin T. Stein, MD Professor of Pediatrics, University of California, San Diego; Children’s Hospital, San Diego Special Interest: Development & Behavior Cornelius W. Van Niel, MD Physician, Sea Mar Community Health Center; Medical Staff, Children’s Hospital and Regional Medical Center, Seattle; Special Interest: Evidence-based medicine for joint decision-making with patients and families Peggy Sue Weintrub, MD Clinical Professor, Chief, Pediatric Infectious Diseases, University of California, San Francisco Special Interest: Infectious Disease
  • 4. BENEFITS TO CLINICIANS
    • Journal Watch Pediatrics and Adolescent Medicine offers physicians and allied health professionals a clear and concise overview of clinical options and current research in pediatrics. The benefits include:
    • Journal Watch Pediatrics and Adolescent Medicine saves time.
    • Journal Watch Pediatrics and Adolescent Medicine is a valuable, timesaving tool designed to help today’s busy pediatricians keep up-to-date with the latest advances in medical research and clinical developments, so they can more effectively evaluate, diagnose, and manage the treatment of patients.
    • Journal Watch Pediatrics and Adolescent Medicine cuts down on “information overload” and provides concise overviews of advances in the field.
    •   Journal Watch Pediatrics and Adolescent Medicine provides summaries and commentary on research reported in 28 publications; physicians are able to review a vast amount of research from many different specialties within minutes.
    • Journal Watch Pediatrics and Adolescent Medicine’s distinguished editorial board will ensure timeliness, relevance and quality.
    • Readers benefit from a distinguished editorial board of physicians who are both clinicians and researchers – not only involved in patient care, but also thought and opinion leaders who attend and present their data at scientific meetings. Therefore, readers are assured that the content of Journal Watch Pediatrics and Adolescent Medicine is carefully selected and reviewed for relevance and usefulness.
    • Expert commentary from the physician editorial board helps readers put articles in perspective as it illustrates their relevance to the practice of emergency medicine. Further, each summary is peer- reviewed and edited for brevity, clarity, and style by an experienced team of managing editors who maintain the highest editorial standards.
  • 5. BENEFITS OF SPONSORSHIP As the sponsor of Journal Watch Pediatrics and Adolescent Medicine , you will be providing a valuable tool for busy pediatricians who just can’t keep up with all the latest research and developments in their field. For marketing professionals needing to reach prescribers in this important specialty, Journal Watch Pediatrics and Adolescent Medicine offers unique features and benefits not found in other sponsorship opportunities. Journal Watch Pediatrics and Adolescent Medicine can help you:  
    • Gain exposure to a pediatrics audience
    • Increase corporate and brand awareness in an uncluttered editorial environment that is read by pediatricians
    • Receive maximum exposure for your product message
    • Surround your message with reliable, timely editorial content
    • Streamline your marketing and reach your target market as Journal Watch Pediatrics and Adolescent Medicine will be mailed only to your selected lists
    • Benefit from the trust and high readership physicians have traditionally placed in products from the publishers of the New England Journal of Medicine
  • 6. Journal Watch Pediatrics and Adolescent Medicine READER HIGHLIGHTS
    • Our market research conducted among physicians who received a sponsored subscription to Journal Watch Pediatrics and Adolescent Medicine shows it is received with much enthusiasm.
    • 73% of respondents look at all or most of the issues they have received
    • 82% read at least half of the content of each issue
    • 97% of respondents found their sponsored subscription to Journal Watch Pediatrics and Adolescent Medicine to be very/somewhat valuable
    • 69% of physician respondents said they would be more likely or much more likely to read Journal Watch Pediatrics and Adolescent Medicine than other free newsletters they
    • receive
    • 96% of respondents would like their sponsored subscription to continue
    • Respondents rated Journal Watch Pediatrics and Adolescent Medicine high
    • for:
    • timely content 77%
    • relevance to practice 70%
    • interesting topics 66%
    • overall impression 75%
    • Source: October 2002 Journal Watch Pediatrics
    • and Adolescent Medicine Sponsored Subscriber
    • Study
  • 7. JOURNALS WATCHED FOR Journal Watch Pediatrics and Adolescent Medicine Each issue the Journal Watch Pediatrics and Adolescent Medicine editorial board members read and review approximately twenty-eight medical journals to select articles with the most significant recent advances in pediatrics today. Articles are then summarized by the board members who also provide thoughtful, expert commentary that helps readers put articles into perspective. American Journal of Clinical Nutrition American Journal of Human Genetics American Journal of Medicine American Journal of Obstetrics and Gynecology American Journal of Perinatology American Journal of Sports Medicine Archives of Disease in Childhood Archives of Pediatrics and Adolescent Medicine British Medical Journal Clinical Genetics Clinical Infectious Disease Developmental Medicine and Child Neurology European Journal of Human Genetics European Journal of Pediatrics Journal of Adolescent Health Journal of the Ambulatory Pediatric Association Journal of the American Academy of Child and Adolescent Psychiatry Journal of the American Medical Association Journal of Developmental and Behavioral Pediatrics Journal of Infectious Disease Journal of Pediatric and Adolescent Gynecology Journal of Pediatric Surgery Journal of Pediatrics Lancet Morbidity and Mortality Weekly Report Nature Genetics New England Journal of Medicine Pediatrics
  • 8. SPONSORSHIP PRICING The following options proposed by the Massachusetts Medical Society/ New England Journal of Medicine cover the cost to print, bind and mail issues of Journal Watch Pediatrics and Adolescent Medicine . MMS charges include your company logo, an acknowledgment on the front cover of the publication, and postage. MMS charges do not include the cost of list rental if this service is requested.
    • 2008 PRICING
    • Number of Subscriptions Cost per issue Minimum Cost per Minimum Total Cost/ 6 Mo. Subscription Yearly Subscription
    • 10,000 - 12,999* $2.59 $155,400 $310,800
    • Up to a 4 pg Insert** $2.79 $167,400 $334,800
    • 13,000 - 14,999* $2.38 $185,640 $371,280
    • Up to a 4 pg Insert** $2.56 $199,680 $399,360
    • *Sponsor Supplies Pre-printed Ad Inserts/ **Journal Watch Prints Ad Inserts
    • ADDITIONAL RELATED COSTS – Optional
    • “ Welcome” letter and envelope (1st issue only)
    • List rental (if necessary)
    • Pricing for different quantities (available upon request)