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Client Supplier Communication Idoia Rodés Torróntegui
Client Supplier Communication Idoia Rodés Torróntegui
Client Supplier Communication Idoia Rodés Torróntegui
Client Supplier Communication Idoia Rodés Torróntegui
Client Supplier Communication Idoia Rodés Torróntegui
Client Supplier Communication Idoia Rodés Torróntegui
Client Supplier Communication Idoia Rodés Torróntegui
Client Supplier Communication Idoia Rodés Torróntegui
Client Supplier Communication Idoia Rodés Torróntegui
Client Supplier Communication Idoia Rodés Torróntegui
Client Supplier Communication Idoia Rodés Torróntegui
Client Supplier Communication Idoia Rodés Torróntegui
Client Supplier Communication Idoia Rodés Torróntegui
Client Supplier Communication Idoia Rodés Torróntegui
Client Supplier Communication Idoia Rodés Torróntegui
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Client Supplier Communication Idoia Rodés Torróntegui

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  • 1. Client Supplier Communication Idoia Rodés Torróntegui Michele Sanvictores 11th ICCRM Seville, Spain 7-9 July 2005 www.iccaworld.com
  • 2. • International Society of Nephrology Worldwide Characteristics • 8,000+ members, 120 countries • Mission: advance nephrology around the world • Global Headquarters in Brussels • My role: Director of Conferences Oversee team of 6 individuals Responsible for event strategy 11th ICCRM, Seville, 2005
  • 3. • ISN’s 3 types of events Forefronts in Nephrology • Small, basic science-focused, “retreat” atmosphere • Aim of conference format: full interaction • Held worldwide, isolated locations • Venue: Unusual (e.g. monasteries, castles, universities with upscale accommodations) • Attracts 100 scientists • Twice a year 11th ICCRM, Seville, 2005
  • 4. • ISN’s 3 types of events World Congress of Nephrology • Large-scale event embracing society business meetings • Aim of programme format: attract physicians worldwide • Multiplying Factor • Location: Worldwide • Venue: Convention and Exhibition Centre • Will attract 5,000-6,000 physicians • Every two years 11th ICCRM, Seville, 2005
  • 5. • ISN’s 3 types of events Bench to Bedside • New event: Launch in August 2006 • Aim of programme format: interaction between clinicians and researchers • No social programme • Location: Developed countries • Venue: 5-star hotel or conference centre • Will attract 750-1,000 physicians • Once a year 11th ICCRM, Seville, 2005
  • 6. • What’s in it for you? • Tap into all locations, all venue types • Same person advises ISN Board of locations for all 3 types of events • Decision variables Membership Industry location Suitable venues History 11th ICCRM, Seville, 2005
  • 7. • What’s in it for ISN? What do I expect from you? • Prove I am a “hot prospect” for you Know the types of events organised Give similar concrete examples Look at your historical data Think ROI Build relationships 11th ICCRM, Seville, 2005
  • 8. • Behind the Scenes • Dual role • Also a supplier to ISN • 2nd role: Director of the Conference Department at MCI Brussels • ISN time is only 25% 11th ICCRM, Seville, 2005
  • 9. • MCI– a supplier to ISN • Association, Communications and Event Management Services Executive Leadership Membership, Finances, Marketing, Communications Events General Office Operations 11th ICCRM, Seville, 2005
  • 10. • MCI– a supplier to ISN • 17 MCI employees spend time on ISN 3 employees are 100% to ISN 14 employees spend between 10%- 75% of their time on ISN Total full-time equivalent: 8.5 staff 11th ICCRM, Seville, 2005
  • 11. • MCI– a supplier to ISN • Added Value of Outsourcing Association Management Services Flexibility Cost-efficiency Getting right professionals for right projects 11th ICCRM, Seville, 2005
  • 12. • MCI– overall • Association Management Company • Professional Congress Organisation • 10 offices (9 in Europe, 1 in Singapore) • 300 employees; 120 focus on associations • 850 events & 250,000 room nights booked per year 11th ICCRM, Seville, 2005
  • 13. • Why would MCI’s role be important to you? • Professional staff understands you • Share knowledge among the group Communicate positive and negative experiences • “We are your spokesperson” • Huge multiplying factor 11th ICCRM, Seville, 2005
  • 14. • The multiplying factor • Represent several associations • Selling your destination, services through our own marketing channel Our booth at industry trade shows Prospective client calls, meetings • Strategic, “intrapreneurial” individuals Example: Creation of Bench to Bedside 11th ICCRM, Seville, 2005
  • 15. • Parallel Session • Learn more about AMCs • Typical Clients, Types of Meetings • The value of AMCs for associations • The return on investment for the association and the supplier • Tips on how to get noticed to key AMC individuals 11th ICCRM, Seville, 2005

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