Client Supplier Communication

   Idoia Rodés Torróntegui
     Michele Sanvictores

        11th ICCRM

        Seville, S...
• International Society of Nephrology


  Worldwide Characteristics
  • 8,000+ members, 120 countries
  • Mission: advance...
• ISN’s 3 types of events


  Forefronts in Nephrology
  • Small, basic science-focused, “retreat”
    atmosphere
  • Aim ...
• ISN’s 3 types of events


  World Congress of Nephrology
  • Large-scale event embracing society business
    meetings
 ...
• ISN’s 3 types of events


  Bench to Bedside
  • New event: Launch in August 2006
  • Aim of programme format: interacti...
• What’s in it for you?



  • Tap into all locations, all venue types
  • Same person advises ISN Board of locations for
...
• What’s in it for ISN?
          What do I expect from you?


  • Prove I am a “hot prospect” for you
             Know t...
• Behind the Scenes




  • Dual role
  • Also a supplier to ISN
  • 2nd role: Director of the Conference
     Department ...
• MCI– a supplier to ISN

  • Association, Communications and Event
    Management Services
                   Executive L...
• MCI– a supplier to ISN



  • 17 MCI employees spend time on ISN
                   3 employees are 100% to ISN
        ...
• MCI– a supplier to ISN



  • Added Value of Outsourcing Association
    Management Services
                   Flexibil...
• MCI– overall

 • Association Management Company
 • Professional Congress Organisation
 • 10 offices (9 in Europe, 1 in S...
• Why would MCI’s role be
  important to you?


  • Professional staff understands you
  • Share knowledge among the group...
• The multiplying factor


  • Represent several associations
  • Selling your destination, services through our
    own m...
• Parallel Session


  • Learn more about AMCs
  • Typical Clients, Types of Meetings
  • The value of AMCs for associatio...
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Client Supplier Communication Idoia Rodés Torróntegui

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Client Supplier Communication Idoia Rodés Torróntegui

  1. 1. Client Supplier Communication Idoia Rodés Torróntegui Michele Sanvictores 11th ICCRM Seville, Spain 7-9 July 2005 www.iccaworld.com
  2. 2. • International Society of Nephrology Worldwide Characteristics • 8,000+ members, 120 countries • Mission: advance nephrology around the world • Global Headquarters in Brussels • My role: Director of Conferences Oversee team of 6 individuals Responsible for event strategy 11th ICCRM, Seville, 2005
  3. 3. • ISN’s 3 types of events Forefronts in Nephrology • Small, basic science-focused, “retreat” atmosphere • Aim of conference format: full interaction • Held worldwide, isolated locations • Venue: Unusual (e.g. monasteries, castles, universities with upscale accommodations) • Attracts 100 scientists • Twice a year 11th ICCRM, Seville, 2005
  4. 4. • ISN’s 3 types of events World Congress of Nephrology • Large-scale event embracing society business meetings • Aim of programme format: attract physicians worldwide • Multiplying Factor • Location: Worldwide • Venue: Convention and Exhibition Centre • Will attract 5,000-6,000 physicians • Every two years 11th ICCRM, Seville, 2005
  5. 5. • ISN’s 3 types of events Bench to Bedside • New event: Launch in August 2006 • Aim of programme format: interaction between clinicians and researchers • No social programme • Location: Developed countries • Venue: 5-star hotel or conference centre • Will attract 750-1,000 physicians • Once a year 11th ICCRM, Seville, 2005
  6. 6. • What’s in it for you? • Tap into all locations, all venue types • Same person advises ISN Board of locations for all 3 types of events • Decision variables Membership Industry location Suitable venues History 11th ICCRM, Seville, 2005
  7. 7. • What’s in it for ISN? What do I expect from you? • Prove I am a “hot prospect” for you Know the types of events organised Give similar concrete examples Look at your historical data Think ROI Build relationships 11th ICCRM, Seville, 2005
  8. 8. • Behind the Scenes • Dual role • Also a supplier to ISN • 2nd role: Director of the Conference Department at MCI Brussels • ISN time is only 25% 11th ICCRM, Seville, 2005
  9. 9. • MCI– a supplier to ISN • Association, Communications and Event Management Services Executive Leadership Membership, Finances, Marketing, Communications Events General Office Operations 11th ICCRM, Seville, 2005
  10. 10. • MCI– a supplier to ISN • 17 MCI employees spend time on ISN 3 employees are 100% to ISN 14 employees spend between 10%- 75% of their time on ISN Total full-time equivalent: 8.5 staff 11th ICCRM, Seville, 2005
  11. 11. • MCI– a supplier to ISN • Added Value of Outsourcing Association Management Services Flexibility Cost-efficiency Getting right professionals for right projects 11th ICCRM, Seville, 2005
  12. 12. • MCI– overall • Association Management Company • Professional Congress Organisation • 10 offices (9 in Europe, 1 in Singapore) • 300 employees; 120 focus on associations • 850 events & 250,000 room nights booked per year 11th ICCRM, Seville, 2005
  13. 13. • Why would MCI’s role be important to you? • Professional staff understands you • Share knowledge among the group Communicate positive and negative experiences • “We are your spokesperson” • Huge multiplying factor 11th ICCRM, Seville, 2005
  14. 14. • The multiplying factor • Represent several associations • Selling your destination, services through our own marketing channel Our booth at industry trade shows Prospective client calls, meetings • Strategic, “intrapreneurial” individuals Example: Creation of Bench to Bedside 11th ICCRM, Seville, 2005
  15. 15. • Parallel Session • Learn more about AMCs • Typical Clients, Types of Meetings • The value of AMCs for associations • The return on investment for the association and the supplier • Tips on how to get noticed to key AMC individuals 11th ICCRM, Seville, 2005

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