This presentation was used for talking points to generate a panel discussion at the American Agriculture Law Association Annual Meeting in 2015 on the use of multimedia for food and agriculture lawyers

1. Multimedia Specialist:
Using their Skills to Grow Your Food & Agricultural
Law Practice and Management of High Profile Cases
American Agriculture Law Association’s Annual Conference
October 22, 2015

2. Moderator: Cari Rincker, Esq.
Rincker Law, PLLC
535 Fifth Avenue, 4th Floor
New York, NY 10017
Office (212) 427-2049
cari@rinckerlaw.com
www.rinckerlaw.com

3. Presenter: Greg Brooks
West Third Group
4700 W Rochelle Avenue
Las Vegas, NV 89103
(816) 985-1361
gregb@west-third.com
www.west-third.com

4. Presenter: Weatherly Thomas
Truluck Farms
indigoenterprises@me.com

5. Presenter: Keith Emmer, Esq.
Startegix
keith@startegix.com
212.920.9205
www.startegix.com

6. This is a Roundtable Discussion
• Moderator will pose a question for the
faculty members
• 1 to 2 people will answer and then we will
take comments from the audience
• The hope is that we can learn from each
other’s experiences
• We want to focus the conversation on
food/ag clients

7. Laying the Groundwork
• What is the difference between
advertising, marketing, and public
relations?
• What should attorneys be doing with
each?
• How can each help an attorney get more
business?
• How can public relations experts help
with both advertising and marketing?

8. Reputation Management
• What do public relations profession
do?
• When should I send press releases?
• How do I become a commentator that
the press comes to?

9. Being Prepared to Go to the Press
• When should an attorney be prepared to go
to the press regarding a court case?
• What does “being prepared to go to the
press” look like?
• Should attorneys get media training?
• Where can an attorney get media training?
• How does an attorney know if they are
adequately trained for the media?

10. Going to the Press
• What is the best way to contact a journalist?
• What is the best way to pitch a story to a journalist?
• Should I add journalists to my email distribution list
(e.g., Constant Contact, MailChimp)?
• How can I get a regular column with a publication?
• How can I get paid to write a regular column?
• How can I avoid being misquoted on a divisive
topic?

11. Attorney Concerns with Going to the Press
Regarding Clients and Cases
• How can I use the press to help my clients?
• How do I avoid breaking privilege if I work
with a PR firm?
• Should I get written authorization from my
client?
• When should I say 'no comment' and are there
alternatives?
• What if I am misquoted in the press about my
case and it hurts my client?

12. Dealing with a PR Nightmare
• My client is dealing with a food safety
issue that has become the new
headline. What should I do?
• My client has had undercover
surveillance on their livestock
operations and YouTube videos have
gone viral. How should I react?

13. Social Media Questions
• There are so many social media platforms out
there – which should a lawyer actively
participate on?
• What are the do’s and don’ts for Twitter? For
Facebook? For Instagram? For Pinterest? For
Blogs?
• Can I reach out to journalists via social media
(e.g. Twitter, Facebook)?
• What kind of social media platforms do
journalists use?

14. Social Media Questions
• How do I find clients via social media?
• How do I use social media for business
networking?
• Social media seems like a full-time job. I
have to practice law. How much time per
week should someone dedicate to social
media?
• What do “social media consultants” do?

15. Questions from the Audience