Personal branding - The SCREAM formula

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Personal branding - The SCREAM formula

  1. 1. 1in.linkedin.com/in/rimjhimray/(t) @GlobeSlotherSell Yourself
  2. 2. 2Is the boss buying you?
  3. 3. 3Is the hot neighbor buying you?
  4. 4. 4Are the in-laws buying you?
  5. 5. 5Maybe what you need to do is this
  6. 6. 6Tell your Story and jazz it up Powerful Engaging Believable
  7. 7. 7Credibility Build up your credibility backed byfactual evidence Become the go to person for any crisis Win trust through consistent performance
  8. 8. 8Resonate What is in it for them? Does your story resonate with them? Are you thinking from their point of view? Why will they vote for you or buy you?
  9. 9. 9Engage Build relationships Be genuine, friendly and caring Be in it for the long haul
  10. 10. 10Amplify Get your own band of ‘CheerLeaders’ Cultivate people who back you Get wider buy-in Build support for your pitch
  11. 11. 11Magic! Going the extra mile Adding charm and charisma. This isan acquired art! Think out of the box
  12. 12. 12Thank YouRimjhim Rayin.linkedin.com/in/rimjhimray/(t) @GlobeSlother

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