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Social Media for Everyone: An Introduction to the Basics
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Social Media for Everyone: An Introduction to the Basics

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Presentation for "Social Media for Everyone" Workshop introducing basics of social media tools. Geared towards small business and personal users. Check out some of the image links. Contact me if......

Presentation for "Social Media for Everyone" Workshop introducing basics of social media tools. Geared towards small business and personal users. Check out some of the image links. Contact me if you would like to learn more.

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  • Twitter, which was created by a 10-person startup in San Francisco called Obvious, is a heady mixture of messaging, social networking, microblogging and “presence,” shorthand for the idea that people should enjoy an “always on” virtual omnipresence.
  • Twitter, which was created by a 10-person startup in San Francisco called Obvious, is a heady mixture of messaging, social networking, microblogging and “presence,” shorthand for the idea that people should enjoy an “always on” virtual omnipresence.
  • During Storm Sandy!
  • Nearly a fifth of online women (19%) use Pinterest,
  • Instagram was launched in October 2010 by co-founders Kevin Systrom and Mike Krieger. Instagram is a fast, beautiful and fun way to share your life with friends through a series of pictures.
  • Click on logo for blog

Transcript

  • 1. Social Media for Everyone Presented by Professor Sandra Rimetz Technology Forum Series, MCC on Main Manchester Community College
  • 2. Can You Identify These Logos? MCC Social Media ~ S. Rimetz 10/17/13
  • 3. #1 MCC Social Media ~ S. Rimetz 10/17/13
  • 4. #2 MCC Social Media ~ S. Rimetz 10/17/13
  • 5. #3 MCC Social Media ~ S. Rimetz 10/17/13
  • 6. #4 MCC Social Media ~ S. Rimetz 10/17/13
  • 7. #5 MCC Social Media ~ S. Rimetz 10/17/13
  • 8. #6 MCC Social Media ~ S. Rimetz 10/17/13
  • 9. #7 MCC Social Media ~ S. Rimetz 10/17/13
  • 10. Twitter Pinterest Instagram How Did You Do? Facebook MCC Social Media ~ S. Rimetz LinkedIn Google+ Vine 10/17/13
  • 11. Estimated that in 2015 nearly 60 percent of Earth's population will be on the Internet MCC Social Media ~ S. Rimetz 10/17/13
  • 12. Defining Social Media Social media is a collection of online platforms and tools that people use to share content, profiles, opinions, insights, exp eriences, perspectives and media itself, facilitating conversations and interactions online between groups of people. And there’s more… MCC Social Media ~ S. Rimetz 10/17/13
  • 13. Evolution 2004 1997 1994 Geocities AOL lets users “chat”. 2003 MySpace launched. LinkedIn started. “College” version of Friendste r is rolled at Harvard 2005 YouTube begins storing and retrieving videos. 2008 2010 Twitter comes alive! Google launches Buzz Source: www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html MCC Social Media ~ S. Rimetz 10/17/13
  • 14. Users by the Numbers Closed in 2009 Closed in 2011 238 million member s 1.15 billion monthly active users 1 billion unique users per month 215 million users 359 million Source: www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html MCC Social Media ~ S. Rimetz 10/17/13
  • 15. MCC Social Media ~ S. Rimetz 10/17/13
  • 16. Google’s revamped, sexedup app store hits 25 billion downloads MCC Social Media ~ S. Rimetz 10/17/13
  • 17. Why Social Media is No Longer Optional Explosion of mobile devices Everyone can collaborate and generate fresh ideas and be more efficient anytime, anywhere, on any platform. MCC Social Media ~ S. Rimetz 10/17/13
  • 18. MCC Social Media ~ S. Rimetz 10/17/13
  • 19. Who Is Using It? MCC Social Media ~ S. Rimetz 10/17/13
  • 20. Why Social Media Matters? MCC Social Media ~ S. Rimetz 10/17/13
  • 21. The Benefits • • • • • Company branding Improved brand awareness Word-of-mouth advertising Increased loyalty and trust Improved audience reach and influence MCC Social Media ~ S. Rimetz 10/17/13
  • 22. Social Media Usage Nearly nine in 10 U.S. companies with at least 100 employees will use social networks for marketing activities this year! ~ emarketer.com MCC Social Media ~ S. Rimetz 10/17/13
  • 23. MCC Social Media ~ S. Rimetz 10/17/13
  • 24. So What the Heck is Twitter? A social medium on the web where you can share information, articles, messages and thoughts in a context of 140 characters or less. MCC Social Media ~ S. Rimetz 10/17/13
  • 25. So Who Uses It? MCC Social Media ~ S. Rimetz 10/17/13
  • 26. ‚Everyone‛ is Using It MCC Social Media ~ S. Rimetz 10/17/13
  • 27. To Share ‚What Am I Doing…‛ • 140 characters or less limit • You can be a tweeter and follower • Handle = User Name and begin with @ sign • Hashtags (#name) mark keywords or topics MCC Social Media ~ S. Rimetz 10/17/13
  • 28. Dissecting a Tweet RETWEET TIME WEB LINK SHORTENED HASHTAG MCC Social Media ~ S. Rimetz 10/17/13
  • 29. #Hashtags are like Labels MCC Social Media ~ S. Rimetz 10/17/13
  • 30. Tips for #hashtags Be Specific: #Windows8 instead of simply #Windows #justsaying is too broad KISS: Three hashtags max in a tweet Think Content: Using only hashtags in a tweet is not only confusing — it's boring. MCC Social Media ~ S. Rimetz 10/17/13
  • 31. Web Link Shortening A URL of any length will be altered to 22 characters automatically when posted in Twitter. MCC Social Media ~ S. Rimetz 10/17/13
  • 32. MCC Social Media ~ S. Rimetz 10/17/13
  • 33. Pinterest Lets you "pin" any image from the Internet to a "board" on its site. Think of it as a Virtual bulletin board. MCC Social Media ~ S. Rimetz 10/17/13
  • 34. Images are Our New Social Currency http://pewinternet.org/Reports/2012/Online-Pictures.aspx MCC Social Media ~ S. Rimetz 10/17/13
  • 35. Pin It! • The "Pin It" button, pulls out all the images on the page you're visiting, so you can select one. • Anyone can "repin" a photo to one of their own boards. • Easy to categorize content. MCC Social Media ~ S. Rimetz 10/17/13
  • 36. http://about.pinterest.com/goodies/ MCC Social Media ~ S. Rimetz 10/17/13
  • 37. Statistics: • 150M Monthly Actives • 60%+ People Outside U.S. • 16B Photos Shared • 1.2B Likes Daily • 55M Average Photos Per Day www.instagram.com MCC Social Media ~ S. Rimetz 10/17/13
  • 38. Only A Mobile App! • Visual “diary” of you or “your day”. • Followers can get to know you better through following your images. • Images uploaded are public by default which means they are visible to anyone using Instagram or on the instagram.com website. • A user can like or comment on one of your photos. • A user can @mention you in a comment. MCC Social Media ~ S. Rimetz 10/17/13
  • 39. Instagram in the Workplace Starbucks MCC Social Media ~ S. Rimetz 10/17/13
  • 40. Tiffany Jewelers MCC Social Media ~ S. Rimetz 10/17/13
  • 41. MCC Social Media ~ S. Rimetz 10/17/13
  • 42. Map of users MCC Social Media ~ S. Rimetz 10/17/13
  • 43. The most ‘liked’ photo in the history of Facebook. MCC Social Media ~ S. Rimetz 10/17/13
  • 44. Facebook’s Business Side MCC Social Media ~ S. Rimetz 10/17/13
  • 45. LinkedIn The mission of LinkedIn is to connect the world’s professionals to enable them to be more productive and successful. MCC Social Media ~ S. Rimetz 10/17/13
  • 46. MCC Social Media ~ S. Rimetz 10/17/13
  • 47. MCC Social Media ~ S. Rimetz 10/17/13
  • 48. MCC Social Media ~ S. Rimetz 10/17/13
  • 49. Mobile App Only 6-second video
  • 50. MCC Social Media ~ S. Rimetz 10/17/13
  • 51. Keeping Up With Privacy Policies MCC Social Media ~ S. Rimetz 10/17/13
  • 52. Social Media is forever growing… but just remember, once you get started… MCC Social Media ~ S. Rimetz 10/17/13
  • 53. Last thing I remember, I was Running for the door I had to find the passage back To the place I was before "Relax, " said the night man, "We are programmed to receive. You can check-out any time you like, But you can never leave! " 1976 Eagles song “Hotel California” MCC Social Media ~ S. Rimetz 10/17/13
  • 54. MCC Social Media ~ S. Rimetz 10/17/13
  • 55. Stay In Touch Twitter: @sandrarimetz LinkedIn: Sandra Rimetz Pinterest: http://pinterest.com/sandrarimetz/ Web Site: www.sophisticateduser.com E-Mail/Google+: sophuser@gmail.com MCC Social Media ~ S. Rimetz 10/17/13