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Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
Rimpaljeet kaur m100700047
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Rimpaljeet kaur m100700047

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SARA LEE

SARA LEE

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  • 1. Submitted by:RimpaljeetKaurMBA-I (Gen)ID:M100700047<br />
  • 2. Sara lee<br /><ul><li>Sara lee is consumer goods company.
  • 3. It was founded in 1939
  • 4. Headquarters at Downers Grove, IIIinois, U.S.A.
  • 5. CEO- Marcel Smits.
  • 6. Products-Food, beverage, and household and body care.
  • 7. Revenue-12.881 billion USD(2009)</li></li></ul><li>Coffee products<br />
  • 8. A strong global coffee business<br />$3.0 Billion Net Sales FY09.<br />Number 2 in roast and ground coffee worldwide.<br />Leading market positions in Europe and Brazil.<br />
  • 9. Coffee products<br />
  • 10. Market Share of Sara Lee in coffee<br />
  • 11. Coffee products<br />
  • 12. Sara Lee & sustainable coffee sourcing<br />Strategy build on three pillars:<br /> Direct support to farmers: DouweEgberts (DE) Foundation<br /> Leading buyer of certified coffee<br />Actively partner with stakeholders to help make the worldwide coffee sector more sustainable<br />
  • 13. Meat products<br />
  • 14. Coffee products<br />
  • 15. Bakery products<br />
  • 16. Household products<br />
  • 17. Jimmy Dean<br />
  • 18. Jimmy Dean<br />It is America’s number one breakfast sausage.<br />It is mainly targeted towards kids.<br />It is easy and delicious way to make breakfast healthier.<br />It is balanced breakfast with protein. <br />Its tag line is NO KID HUNGRY.<br />
  • 19. Senseo coffee machine<br />It lets you savor a single serving of fresh gourment coffee at the touch of a button.<br />Choose your time.<br /> Choose your taste.<br />Targeted to all customers.<br />
  • 20. Senseo coffee machine<br />
  • 21. State Fair Corn Dogs<br />Kids meal with nutrients.<br />Take on camping trips.<br />Parties.<br />Portable and convenience.<br />Targeted towards kids and young people.<br />
  • 22. State Fair Corn Dogs<br />
  • 23. Positiong strategy of Sara Lee<br />The main focus of the company is providing quality and delicious products to its customers.<br />They believe in building the brands.<br />To be the first choice of consumer and customers around the world by bringing together innovative ideas, continuous improvement and people who make things.<br />
  • 24. Competitors of SLE <br />PEPSICO-USA, UK, BRAZIL, CHINA AND AUSTRALIA<br />KRAFTS FOOD-USA, UK, BRAZIL, CHINA AND AUSTRALIA<br />CONAGRO FOODS- USA, UK, CANADA, CHINA.<br />KELLOG-USA, UK, BRAZIL, JAPAN AND AUSTRALIA<br />GENERAL MILLS-USA, UK, CANADA, CHINA AND AUSTRALIA<br />
  • 25. Pepsico<br />It was founded in new bern, north carolina, U.S. (1898)<br />Its founders are Caleb Bradham, Donald M.Kendall Herman W.Lay<br />Headquaters are at Purchase, New York, U.S.A.<br />Ceo- IndraNooyi.<br />Industry –Food beverages<br />Revenue-US$44.3 billion.<br />
  • 26. Products <br />
  • 27. Frappuccino<br />Icy –cold coffee.<br />Different calories.<br />Different milk.<br />More flavors<br />Targeted to all age groups.<br />
  • 28. Frappuccino<br />
  • 29. Vanilla bean frappucino<br />Rich, creamy Vanilla Bean Frappucino ice cream .<br />Made with the finest, real vanilla beans from Madgascar.<br />Nutritional value-170 calorie.<br />
  • 30. Vanilla bean frappucino<br />
  • 31. Kraft foods <br />It was founded in Englewood, South Chicago, Illinois, U.S. (1903).<br />Headquaters-Northfeild, Illinois, U.S.<br />CEO-Irene Rosenfeld.<br />Industry-food processing<br />Revenue-US$40.4 Billion<br />
  • 32. Products<br />Kraft Dinner*<br />Oscar Mayer<br />Philadelphia<br />Maxwell House<br />Nabisco<br />Jacobs<br />Côte d'Or<br />Milka<br />LU<br />Vegemite<br />Cadbury<br />Trebor<br />
  • 33. Products <br />
  • 34. Handi snacks<br />
  • 35. Handi snacks<br />0g Trans Fat <br /> 100 Calories or less per snack <br /> Made with Real Nonfat Milk <br />Convenient single-serve cups <br /> No Preservatives, Never needs refrigeration <br /> Perfect for snack or lunchbox treat.<br />Targeted towards children, young and health conscious people. <br />
  • 36. Major markets<br /> Major markets include:<br />Canada<br />United States <br />
  • 37. Milka<br />
  • 38. Milka<br />Contains milk, hazelnuts, soya.<br />May contain traces of other nuts and wheat.<br />Nutrients 100g.<br />Targeted towards children and adults.<br />
  • 39. Major markets include:<br />Argentina<br />Austria<br />Belgium<br />Bulgaria<br />Netherlands<br />Romania<br />Russia<br />Spain<br />Turkey<br />Ukraine<br />United States <br />
  • 40. General Mills <br />It was founded in Minneapolis, Minnesota.<br />Headquaters at Golden Valley, Minnesota, U.S.A.<br />CEO-Danny Maan.<br />Industry-food processing.<br />Revenue-US$14.7 Billion<br />
  • 41. Products<br />Baking mixes<br />Breakfast cereals<br />Yogurt<br />Refrigerated dough, soup, pizza, snack<br /> Foods, ice cream, soy products, vegetables, flour, and other food products<br />
  • 42. Products<br />
  • 43. Cheex<br />Low in fat and cholesterol free, moms love Rice Chexand Corn Chexcereals because they are low in sugar.<br />For more than 60 years, Chex has offered calcium, vitamins and an enjoyable crunch.<br />And if you are looking for a wonderful, wholesome snack, Chex Party Mix is a sure pleaser. <br />
  • 44. Chex<br />
  • 45. Cheerios<br />A family favorite for decades – and with good reason. <br />Made with whole grain, Cheerios is the only ready-to-eat cereal clinically proven to lower cholesterol when eaten as part of a diet low in saturated fat and cholesterol.<br />For kids, teens and adults, the wholesome goodness of Cheerios is ideal as a nutritious breakfast or snack.<br />
  • 46. Cheerios<br />
  • 47. Kellogg<br />It was founded in 1906.<br />Founders –Will Keith Kellogg.<br />Headquaters-Battle Creek,Michigan, U.S.<br />Key people-James Jenness (Chairman), David Mackay (President, CEO) John A. Bryant (COO).<br />Industry-Food Processing.<br />Revenue-US$ 12.6 billion<br />
  • 48. Products<br />Cereals<br />Cookies<br />Crackers<br />Toaster pastries<br />Cereal Bars<br />Fruit-flavored Snacks<br />Frozen Waffles<br />Veggie Foods<br />
  • 49. Products<br />
  • 50. Blueberry Cereal<br />Trying to lose weight should never, ever, ever give you the blues (unless it’s yummy Special K® Blueberry Cereal)<br /> Special Blueberry Cereal is filled with crunchy rice and whole wheat flakes and sprinkled with blueberry-flavored oat clusters. <br />Enjoy Special Blueberry Cereal with skim milk, fruit and black coffee for less than 250 calories.<br />
  • 51. Blueberry Cereal<br />
  • 52. Cheez-IT<br />Highly nutritional.<br />Allergen Information:contains wheat, milk and soy ingredients.<br />Country of Origin:distributed in USA <br />
  • 53. Cheez-IT<br />
  • 54. ConAgra foods<br />It was founded in 1919 as Nebraska Consolidated Mills and in 1971 as -ConAgra foods.<br />Headquarters-Omaha, Nebraska, U.S.<br />CEO-Gary Rodkin.<br />Industry-Food Processing.<br />Revenue-US$12.73 Billion<br />
  • 55. Products<br />Cooking oil<br />Frozen dinners<br />Hot cocoa<br />hot dogs<br />peanut butter<br />
  • 56. Reddiwip<br />
  • 57. Reddi-wip<br />Make every day special with the great taste of Reddi-wip. <br />Made with real cream, dessert just isn't dessert without Reddi-wip.<br /> Available in original, extra creamy, fat-free, and chocolate. Remember—it's not ready 'til it's Reddi.<br />
  • 58. Peter pan<br />Peter Pan is the smooth, creamy peanut butter that the whole family can enjoy. <br />One bite will remind kids of all ages that they never outgrow the simple pleasure and magic of Peter Pan peanut butter. <br />
  • 59. Peter pan<br />
  • 60. Thank you<br />

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