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3Q12 Conference Call
November, 13th 2012
 Highlights of 3Q12

 Financial Performance

 Operational Performance

 Expectations for 4Q12 and for 2013




                                       2
Highlights of 3Q12
           Initiatives and Achievements                                    Impacts on Financial Results
 Significant sales growth over 3Q11                             Investments in infrastructure and expansion
  • Total sales growth of 15.2%                                   • Total investments: R$44.8 million
  • Same store sales growth of 9.6%                                     • 5 new conventional stores were opened, while
          o E-commerce growth of 25.5%                                      investments started on nine more stores to be
          o Physical stores sales growth of 7.4%                            opened in 4Q12
                                                                        • Stores remodeling
 Sustainable growth
                                                                        • Investments in logistics and technology
  • Consolidated gross margin evolution – 33.5% over net
     revenues                                                    Extraordinary expenses - integration:
         o Increased by 0.8pp over 3Q11                           • R$6.3 million invested – training of more than 4,000
         o Maintenance over 2Q12                                     employees and the brand change in the northeast
  • Financial discipline (limited sales with no interest)
  • Conservative credit approval rate                            Luizacred results
                                                                  • Overdue indicators improved – Above 90 days overdue
 Conclusion of Lojas Maia integration process                        loan portfolio merits special mention
  • Systems integration concluded – Oct 2012                      • Maintenance of conservative approach
        o Gross margin will improve in the 4Q12 and in                   o Reduction of credit approval rate
           2013, through a more efficient management of                  o Robust provisions for loan losses
           prices and inventories, and a reduction in general
           and administrative expenses                           Magazine Luiza results
                                                                  • 3Q12 results were impacted by sales slightly below
 Rationalization of Costs and Expenses
                                                                    expectations, efforts towards northeast integration, and
  • Rationalization of costs and expenses program –
                                                                    conservativeness in provisions
     Company’s main focus in 2012
  • 0.8pp reduction on SG&A expenses of retail segment
        o 25.4% of net revenues versus 26.2% in 3Q11


                                                                                                                               3
Inauguration – 3Q12
Campo Grande - MS       Viçosa - MG                     Olinda – PE




                                       Jaboatão dos
  Salvador - BA
                                      Guararapes - PE




                                                                      4
 Highlights of 3Q12

 Financial Performance

 Operational Performance

 Expectations for 4Q12 and for 2013




                                       5
Gross Revenue
                    Retail                                                                      Comments
R$ billion                                  25.0%      19.7%     14.7%   19.6%   • 14.7% growth in the retail segment over 3Q11
                                                                                   and 9.6% same store sales growth, driven by:
                                                                  2.0                — E-commerce
                         1.8                                                         — Stores maturation
                                                        2.0               6.0    • Sales in the northeast region – R$287 million
              1.6                  5.0                                             (14.2% of total retail sales) – were affected
                                                                                   extraordinarily by the integration process, but
     1.6                                     2.0                                   have already returned to above the Company’s
                                                                                   average sales growth
   1Q11      2Q11      3Q11       9M11      1Q12       2Q12      3Q12    9M12

              Consolidated
                                                                                 • 15.2% growth in the consolidated gross
R$ billion                                  25.7%      21.6%    15.2%    20.6%     revenues over 3Q11:
                                                                                     — 23.0% growth in revenue from the
                                                                 2.2                   consumer finance segment, influenced by
                        1.9                                                            the increase in direct consumer credit and
                                                        2.1               6.4          service revenues
              1.7                  5.3
                                                                                 • Increase in store count – from 684 in the end of
                                                                                   3Q11 to 736 stores in the end of 3Q12
    1.7                                     2.1
     1,1
   1Q11      2Q11      3Q11      9M11       1Q12       2Q12     3Q12     9M12
     Growth over the same quarter of 2011           Growth over 9M11

                                                                                                                                      6
Gross Revenue – Internet


                   Internet                                                                    Comments
R$ million                                  42.8%    45.0%     25.5%   37.0%
                                                                269    781     • Internet sales climbed 25.5% in 3Q12 over 3Q11
                                                                                 and 37.0% in 9M12 over 9M11 driven by:
                                                                                   — Increase in product mix
                                                                                   — Innovations in content
                       214       570
                                                                                   — Investments in Information Tecnology
                                                      264                             infrastructure and systems
                                                                                   — Multi-channel approach: infrastructure
             182                                                                      shared with other channels

                                             248
   174




  1Q11       2Q11     3Q11      9M11        1Q12     2Q12      3Q12    9M12



     Growth over the same quarter of 2011           Growth over 9M11

                                                                                                                                  7
Net Revenues and Gross Profit
      Net Revenue – Consolidated                                                                       Comments
R$ billion                                  27.5%     22.3%     15.1%    21.4%
                                                                          5.5           • 15.1% growth in 3Q12 – in line with gross
                                                                                          revenue growth
                                                                 1.8
                                                                                        • 21.4% growth in 9M12 over 9M11
                         1.6
                                                        1.8
               1.5                 4.5

     1.4                                     1.8

    1Q11     2Q11      3Q11       9M11      1Q12       2Q12     3Q12    9M12
       Gross Profit – Consolidated                                                                     Comments
R$ billion                                  22.4%      25.0%    18.1%   21.7%           • Improve of 0.8pp of consolidated gross margin
                                                                                          in 3Q12 over 3Q11 and maintenance over
                                                                 0.6                      2Q12:
                        0.5
                                                                                          — Retail Gross Margin: 28.8% in 3Q12
                                                       0.6               1.8
              0.5                 1.5                                                     — Gross margin from stores in the northeast:
                                                                                              25.3% in 3Q12, compared to 29.4%
    0.5                                      0.6
                                                                                              registered by other Magazine Luiza stores –
                                                                                              system integration will help to bring the
   1Q11      2Q11      3Q11      9M11       1Q12      2Q12     3Q12     9M12                  region’s gross margin on par with other
   33.2%     32.8%     32.7%      32.9%     31.8%     33.5%     33.5%   33.0%                 regions
     Growth over the same quarter of 2011           Growth over 9M11      Gross Margin (%)

                                                                                                                                            8
Operating Expenses – Consolidated
                   Operating Expenses                                                                  Comments
R$ million                                                                               • Selling expenses in line with 3Q11 and
                                                                                           slightly above 2Q12 (20.7%)
                                                                                              — Despite the rationalization of costs
                                                                                                 and expenses project, sales came
                    68      62                                  84      13      549              slightly below expectations,
                                                                                                 preventing a greater dilution of
            90                       431               91                                        operating expenses in the quarter
                                                                                         • General and Administrative expenses:
 335                                          388                                          0.7pp lower than in the previous year,
                                                                                           thanks to expenses rationalization
                                                                                           proposed in 2012
                                                                                         • Provisions for Loan Losses:
                                                                                              — R$68.1 million (4.2% over net
                                                                                                 revenues) in 3Q11 to R$84.1million
                                                                                                 in 3Q12 (4.6% over net revenues)
                                                                                              — Substantial provisions (Luizacred
                                                                                                 conservative approach)
 Sales     G&A     Prov.   Others    Total    Sales    G&A     Prov.   Others   Total    • Other Operating Expenses (Revenues):
-20.9%     -5.6%   -4.2%    3.9%     -26.9%   -21.0%   -4.9%   -4.6%    0.7%    -29.8%     see next slide



         3Q11       3Q12            % Net Revenues



                                                                                                                                       9
Other Operating Expenses (Revenues) – Consolidated
    Other Operating Expenses (Revenues)                                                      Comments
R$ million
                                                                              • Other Operating Expenses (Revenues):
                                                   22          5       62     — Deferred revenues:
                                       33                                       o From R$12.4 million in 3Q11 to R$8.2
                                                                                    million in 3Q12 – reduction in the
                                                                                    booking of deferred revenues
     12         11         12                                                       (straight-line method)
                                                                              — Non-recurring expenses with the
                                                                                 integration of store chains of R$6.3
  Booking of Integration Personal      Tax     Asset Sales   Others   Total
   Deferred Expenses       Loan     Provisions                                   million in 3Q12
  Revenues                                                                    — Change in the booking of personal
                                                                                 loans, which are now recognized under
                                                               2       13        financial intermediation result, thereby
                                        5                                        reducing revenues from profit sharing
                                                   0
      8          6                                                               from R$12.0 million to R$4.7 million
                            5
                                                                              — Tax Provisions: R$32.6 million of
                                                                                 reversed tax provisions in Lojas Maia
                                                                                 (3Q11) versus R$5.0 million of non
  Booking of Integration Personal      Tax     Asset Sales   Others   Total      recurring fiscal provision benefits (3Q12)
   Deferred Expenses       Loan     Provisions                                — Asset Sales: revenues from Luizacred
  Revenues                                                                       marketing selling structure
     3Q11       3Q12



                                                                                                                              10
EBITDA and Adjusted EBITDA
                    EBITDA                                                                              Comments
R$ million
                                                                                      • EBITDA margin of 3.7% in 3Q12 impacted by:
                         92
                                                                          150             — Lojas Maia integration process
                                  248                                                     — Higher provisions for loan losses
              72                                                     69

                                                        72                            • The EBITDA of northeast region reached R$5.8
   84                                        9                                          million in 3Q12 and did not yet reflected the
                                                                                        expected benefits after the integration of Lojas
  1Q11       2Q11    3Q11        9M11       1Q12       2Q12       3Q12    9M12          Maia
  5.9%       4.9%        5.8%     5.5%      0.5%       4.0%       3.7%    2.8%

             Adjusted EBITDA
R$ million                        3Q11                                                              3Q12
     5.8%                                                      5.9%          3.7%                                                3.8%

     92             33             40              5            94               69       5            6             0            70




   EBITDA       Extraord.       Extraord.    Deferred         Adjusted      EBITDA    Extraord.     Extraord.    Deferred      Adjusted
                Revenues        Expenses     Revenues          EBITDA                 Revenues      Expenses     Revenues       EBITDA

     Margin EBITDA (%)

                                                                                                                                           11
Financial Expenses – Consolidated
                               Financial Expenses                          Comments
R$ million
                                                             • Financial Results:
                      -2.3%                          -2.2%       — Decline from 2.3% of net revenues
                                                                    in 3Q11 to 2.2% in 3Q12:
                                                      41           o Positively impacted by the
                          37                                            reduction in CDI rate
                                                                   o Partially offset by the increase in
                                                                        working capital requirements

                                                                 — In 9M12, net financial expenses
                                                                   totaled R$125.2 million, declining
                                                                   from 2.8% to 2.3% of net sales for
                                                                   the period




                     3Q11                            3Q12



     Financial Expenses             % Net Revenues




                                                                                                           12
Net Income and Adjusted Net Income
                    Net Income                                                                             Comments
R$ million
                          12                                                             • Net income also influenced by:
               5                   29                     22         2                       — Lojas Maia integration process
   12
                                                                                             — Higher provisions for loan losses
                                                                            16
                                              41                                         • Excluding non-recurring revenues and expenses,
                                                                                           adjusted net income was R$3.2 million,
                                                                                           equivalent to 0.2% of net revenues
  1Q11       2Q11     3Q11       9M11        1Q12        2Q12      3Q12    9M12
  0.9%       0.3%         0.7%    0.6%       -2.3%       1.2%      0.1%    -0.3%


             Adjusted Net Income
R$ million
                                   3Q11                                                                3Q12
    0.7%                                                          1.2%      0.1%                                                    0.2%

                                                     6            19                         1            0
                                                                                                                       0              3
     12               2             1                                            2




  Net Income    Extraord.        Extraord.    Tax Credits       Adjusted   Net Income    Extraord.     Extraord.   Tax Credits     Adjusted
               Ops. Results        Taxes                         Income                 Ops. Results     Taxes                      Income

     Net Margin (%)

                                                                                                                                              13
Investments

             Investments                                                      Comments
R$ million
                    98                                          • Stores remodeling – R$18.6 million

                                                                • New stores:
                    25
                                                                    — 5 new conventional stores
                                                                      inaugurated in 3Q12
                                                                    — Investments started on nine more
                                                                      stores to be opened in 4Q12
       50           38
                                 43                       45
       8                                                        • Others include investments in logistics,
                                  6            35          4      which totaled R$11.1 million in 3Q12
       19            6           11                  5   19
                                               8
                                  7                  4
       12                                                 6
                    29
                                 18            18        16
       12

     3Q11          4Q11         1Q12         2Q12        3Q12


     New Stores   Remodeling   Technology   Others




                                                                                                             14
 Highlights of 3Q12

 Financial Performance

 Operational Performance

 Expectations for 4Q12 and for 2013




                                       15
Operational Performance – Stores
                     Number of Store                                          Same Store Sales Growth
# stores
                                                                                   33.6%
                             + 52 stores

                                                                           20.0%
                                                                   16.6%
                  728            730        731        736                                                           14.7%
     684                1              1           1          1                                     7.4%     9.6%
            1     103            106        106        106
      69
                                                                           3Q11                             3Q12
                                                                     Same Stores Sales Growth (Physical Stores)
                                                                     Same Store Sales Growth (Includes e-commerce)
                                                                     Total Retail Growth


     614          624            623        624        629
                                                                                  Average Age – Stores
                                                                                                   Up to 1 year
                                                                                                117   1 to 2 years
                                                                                                   21

                                                                                      456           142 2 to 3 years
    3Q11         4Q11        1Q12           2Q12       3Q12       More than 3 years

     Site       Virtual Stores         Conventional Stores


                                                                                                                             16
Operational Performance – Luizacred
                    Financed Mix Sales                       Luizacred’s Revenues
% of total sales                               R$ million
                                                                          11.9%
                                                                                       2,049
                   100%           100%                                                   39
                                                              1,830
                                                               54                       316
                   25%             28%                                   171


                   30%
                                   34%                        1,028                    1,290

                   11%
                                   19%
                   34%                                         578
                                   19%                                                  404

                   3Q11            3Q12                       3Q11                     3Q12
     Cash Sales/Down Payment      CDC              Personal Loan      Luiza Card - Outside Luiza Stores
     Third Party Credit Card      Luiza Card       CDC                Luiza Card - Inside Luiza Stores




                                                                                                          17
Operational Performance – Portfolio’s composition
       Luiza Card – Total Credit Card Base                             Portfolio
# million                                      R$ million
                                                                           13%
                                                                                       3,408
                                                                                        104
              4.4      4.3                                     3,012
     4.2                        4.2
                                        4.0                     139                     777
                                                                389




                                                               2,484                   2,527




    3Q11     4Q11     1Q12     2Q12     3Q12                   3Q11                    3Q12

                                                     Personal Loans      CDC       Credit Card




                                                                                                 18
Luizacred Portfolio

           Portfolio Overdue                                                                     Comments
% of portfolio                                                                     • Differently from the market in general,
20%                                                                                  the portfolio’s overdue indicators in the
        17.7%                           17.4%                                        end of September 2012 improved
                           16.8%                                                     significantly both in relation to June
                                                       15.9%
                                                                                     2012 and to September 2011, due to:
                                                                           14.4%
        13.6%                                                                          — Conservative approach in the
                           12.4%        12.7%
                                                       11.6%                             credit approval rate
                                                                           10.4%       — Constant control of deliquency per
10%                                                                                      store
                                                                                   • Balance of provision for loan losses:
                                                                                     reduced R$6.7 million in 3Q12 (R$467.5
        4.1%               4.4%         4.7%               4.3%                      million in June 2012 to R$460.8 million
                                                                           4.0%
                                                                                     in September 2012
                                                                                   • Balance overdue above 90 days:
                                                                                     reduced R$45.0 million in 3Q12
                                                                                     (R$400.9 million in June 2012 to
   Sep/11              Dec/11          Mar/12          Jun/12             Sep/12     R$355.9 million in September 2012
    111%                   114%         111%               117%             129%   • Coverage ratio increased from 117% in
                                                                                     2Q12 to 129% in 3Q12
      Overdue 15-90 days           Overdue above 90 days          Total overdue

      Coverage Ratio (%)


                                                                                                                                 19
 Highlights of 3Q12

 Financial Performance

 Operational Performance

 Expectations for 4Q12 and for 2013




                                       20
Expectations for 4Q12 and for 2013
1                                                       3
         Sales Growth and Synergies                               Investments and Expansion
 Substantial growth:                                    Investments in technology, logistics and store
     o Maturation of new stores, of stores in the         remodeling
         northeast, and internet sales                   Organic opening of 9 stores in 4Q12, for a total of 22
     o Better performance of Brazilian economy (4Q12)     new stores in 2012
 Fully integrated management – 2013                         o 12 in the northeast
     o SG&A dilution                                         o 10 in the south/southeast
     o Benefits to working capital and price
         management – increasing gross margin at the
         stores in the northeast
2                                                       4
           Brand change – Salvador                                             Results
 Brand change from Lojas Maia to Magazine Luiza in      4Q12 and 2013: increase in profitability in a
  Salvador’s metropolitan region (Bahia) in October       consistent manner
  2012                                                       o Growing maturation of new stores
 Significant sales increase due to:                         o Continuation of the program to reduce and
     o New product mix                                          dilute operating expenses
     o Store remodeling creates a modern                     o Capture of synergies from the integration of
         environment                                            Maia e Baú stores




                                                                                                                   21
Brand change – Salvador’s metropolitan region




                       18 stores
                       reopened




                                                22
Investor Relations
     ri@magazineluiza.com.br
     www.magazineluiza.com.br/ir




Legal Disclaimer
Any statement made in this presentation referring to the Company’s business outlook. projections and financial and operating goals
represent beliefs. expectations about the future of the business. as well as assumptions of Magazine Luiza’s management and are
solely based on information currently available to the Company. Future considerations are not a guarantee of performance. These
involve risks. uncertainties and assumptions since they refer to forward-looking events and. therefore depend on circumstances that
may not occur. These forward-looking statements depend substantially on the approvals and other necessary procedures for the
projects. market conditions. and performance of the Brazilian economy. the sector and international markets and hence are subject to
change without prior notice. Thus. it is important to understand that such changes in conditions. as well as other operating factors
may affect the Company’s future results and lead to outcomes that may be materially different from those expressed in such future
considerations. This presentation also includes accounting data and non-accounting data such as operating. pro forma financial data
and projections based on the Management’s expectations. Non-accounting data has not been reviewed by the Company’s
independent auditors.




                                                                                                                                       23
3Q12 Conference Call
November, 13th 2012

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3 q12 presentation results

  • 2.  Highlights of 3Q12  Financial Performance  Operational Performance  Expectations for 4Q12 and for 2013 2
  • 3. Highlights of 3Q12 Initiatives and Achievements Impacts on Financial Results  Significant sales growth over 3Q11  Investments in infrastructure and expansion • Total sales growth of 15.2% • Total investments: R$44.8 million • Same store sales growth of 9.6% • 5 new conventional stores were opened, while o E-commerce growth of 25.5% investments started on nine more stores to be o Physical stores sales growth of 7.4% opened in 4Q12 • Stores remodeling  Sustainable growth • Investments in logistics and technology • Consolidated gross margin evolution – 33.5% over net revenues  Extraordinary expenses - integration: o Increased by 0.8pp over 3Q11 • R$6.3 million invested – training of more than 4,000 o Maintenance over 2Q12 employees and the brand change in the northeast • Financial discipline (limited sales with no interest) • Conservative credit approval rate  Luizacred results • Overdue indicators improved – Above 90 days overdue  Conclusion of Lojas Maia integration process loan portfolio merits special mention • Systems integration concluded – Oct 2012 • Maintenance of conservative approach o Gross margin will improve in the 4Q12 and in o Reduction of credit approval rate 2013, through a more efficient management of o Robust provisions for loan losses prices and inventories, and a reduction in general and administrative expenses  Magazine Luiza results • 3Q12 results were impacted by sales slightly below  Rationalization of Costs and Expenses expectations, efforts towards northeast integration, and • Rationalization of costs and expenses program – conservativeness in provisions Company’s main focus in 2012 • 0.8pp reduction on SG&A expenses of retail segment o 25.4% of net revenues versus 26.2% in 3Q11 3
  • 4. Inauguration – 3Q12 Campo Grande - MS Viçosa - MG Olinda – PE Jaboatão dos Salvador - BA Guararapes - PE 4
  • 5.  Highlights of 3Q12  Financial Performance  Operational Performance  Expectations for 4Q12 and for 2013 5
  • 6. Gross Revenue Retail Comments R$ billion 25.0% 19.7% 14.7% 19.6% • 14.7% growth in the retail segment over 3Q11 and 9.6% same store sales growth, driven by: 2.0 — E-commerce 1.8 — Stores maturation 2.0 6.0 • Sales in the northeast region – R$287 million 1.6 5.0 (14.2% of total retail sales) – were affected extraordinarily by the integration process, but 1.6 2.0 have already returned to above the Company’s average sales growth 1Q11 2Q11 3Q11 9M11 1Q12 2Q12 3Q12 9M12 Consolidated • 15.2% growth in the consolidated gross R$ billion 25.7% 21.6% 15.2% 20.6% revenues over 3Q11: — 23.0% growth in revenue from the 2.2 consumer finance segment, influenced by 1.9 the increase in direct consumer credit and 2.1 6.4 service revenues 1.7 5.3 • Increase in store count – from 684 in the end of 3Q11 to 736 stores in the end of 3Q12 1.7 2.1 1,1 1Q11 2Q11 3Q11 9M11 1Q12 2Q12 3Q12 9M12 Growth over the same quarter of 2011 Growth over 9M11 6
  • 7. Gross Revenue – Internet Internet Comments R$ million 42.8% 45.0% 25.5% 37.0% 269 781 • Internet sales climbed 25.5% in 3Q12 over 3Q11 and 37.0% in 9M12 over 9M11 driven by: — Increase in product mix — Innovations in content 214 570 — Investments in Information Tecnology 264 infrastructure and systems — Multi-channel approach: infrastructure 182 shared with other channels 248 174 1Q11 2Q11 3Q11 9M11 1Q12 2Q12 3Q12 9M12 Growth over the same quarter of 2011 Growth over 9M11 7
  • 8. Net Revenues and Gross Profit Net Revenue – Consolidated Comments R$ billion 27.5% 22.3% 15.1% 21.4% 5.5 • 15.1% growth in 3Q12 – in line with gross revenue growth 1.8 • 21.4% growth in 9M12 over 9M11 1.6 1.8 1.5 4.5 1.4 1.8 1Q11 2Q11 3Q11 9M11 1Q12 2Q12 3Q12 9M12 Gross Profit – Consolidated Comments R$ billion 22.4% 25.0% 18.1% 21.7% • Improve of 0.8pp of consolidated gross margin in 3Q12 over 3Q11 and maintenance over 0.6 2Q12: 0.5 — Retail Gross Margin: 28.8% in 3Q12 0.6 1.8 0.5 1.5 — Gross margin from stores in the northeast: 25.3% in 3Q12, compared to 29.4% 0.5 0.6 registered by other Magazine Luiza stores – system integration will help to bring the 1Q11 2Q11 3Q11 9M11 1Q12 2Q12 3Q12 9M12 region’s gross margin on par with other 33.2% 32.8% 32.7% 32.9% 31.8% 33.5% 33.5% 33.0% regions Growth over the same quarter of 2011 Growth over 9M11 Gross Margin (%) 8
  • 9. Operating Expenses – Consolidated Operating Expenses Comments R$ million • Selling expenses in line with 3Q11 and slightly above 2Q12 (20.7%) — Despite the rationalization of costs and expenses project, sales came 68 62 84 13 549 slightly below expectations, preventing a greater dilution of 90 431 91 operating expenses in the quarter • General and Administrative expenses: 335 388 0.7pp lower than in the previous year, thanks to expenses rationalization proposed in 2012 • Provisions for Loan Losses: — R$68.1 million (4.2% over net revenues) in 3Q11 to R$84.1million in 3Q12 (4.6% over net revenues) — Substantial provisions (Luizacred conservative approach) Sales G&A Prov. Others Total Sales G&A Prov. Others Total • Other Operating Expenses (Revenues): -20.9% -5.6% -4.2% 3.9% -26.9% -21.0% -4.9% -4.6% 0.7% -29.8% see next slide 3Q11 3Q12 % Net Revenues 9
  • 10. Other Operating Expenses (Revenues) – Consolidated Other Operating Expenses (Revenues) Comments R$ million • Other Operating Expenses (Revenues): 22 5 62 — Deferred revenues: 33 o From R$12.4 million in 3Q11 to R$8.2 million in 3Q12 – reduction in the booking of deferred revenues 12 11 12 (straight-line method) — Non-recurring expenses with the integration of store chains of R$6.3 Booking of Integration Personal Tax Asset Sales Others Total Deferred Expenses Loan Provisions million in 3Q12 Revenues — Change in the booking of personal loans, which are now recognized under 2 13 financial intermediation result, thereby 5 reducing revenues from profit sharing 0 8 6 from R$12.0 million to R$4.7 million 5 — Tax Provisions: R$32.6 million of reversed tax provisions in Lojas Maia (3Q11) versus R$5.0 million of non Booking of Integration Personal Tax Asset Sales Others Total recurring fiscal provision benefits (3Q12) Deferred Expenses Loan Provisions — Asset Sales: revenues from Luizacred Revenues marketing selling structure 3Q11 3Q12 10
  • 11. EBITDA and Adjusted EBITDA EBITDA Comments R$ million • EBITDA margin of 3.7% in 3Q12 impacted by: 92 150 — Lojas Maia integration process 248 — Higher provisions for loan losses 72 69 72 • The EBITDA of northeast region reached R$5.8 84 9 million in 3Q12 and did not yet reflected the expected benefits after the integration of Lojas 1Q11 2Q11 3Q11 9M11 1Q12 2Q12 3Q12 9M12 Maia 5.9% 4.9% 5.8% 5.5% 0.5% 4.0% 3.7% 2.8% Adjusted EBITDA R$ million 3Q11 3Q12 5.8% 5.9% 3.7% 3.8% 92 33 40 5 94 69 5 6 0 70 EBITDA Extraord. Extraord. Deferred Adjusted EBITDA Extraord. Extraord. Deferred Adjusted Revenues Expenses Revenues EBITDA Revenues Expenses Revenues EBITDA Margin EBITDA (%) 11
  • 12. Financial Expenses – Consolidated Financial Expenses Comments R$ million • Financial Results: -2.3% -2.2% — Decline from 2.3% of net revenues in 3Q11 to 2.2% in 3Q12: 41 o Positively impacted by the 37 reduction in CDI rate o Partially offset by the increase in working capital requirements — In 9M12, net financial expenses totaled R$125.2 million, declining from 2.8% to 2.3% of net sales for the period 3Q11 3Q12 Financial Expenses % Net Revenues 12
  • 13. Net Income and Adjusted Net Income Net Income Comments R$ million 12 • Net income also influenced by: 5 29 22 2 — Lojas Maia integration process 12 — Higher provisions for loan losses 16 41 • Excluding non-recurring revenues and expenses, adjusted net income was R$3.2 million, equivalent to 0.2% of net revenues 1Q11 2Q11 3Q11 9M11 1Q12 2Q12 3Q12 9M12 0.9% 0.3% 0.7% 0.6% -2.3% 1.2% 0.1% -0.3% Adjusted Net Income R$ million 3Q11 3Q12 0.7% 1.2% 0.1% 0.2% 6 19 1 0 0 3 12 2 1 2 Net Income Extraord. Extraord. Tax Credits Adjusted Net Income Extraord. Extraord. Tax Credits Adjusted Ops. Results Taxes Income Ops. Results Taxes Income Net Margin (%) 13
  • 14. Investments Investments Comments R$ million 98 • Stores remodeling – R$18.6 million • New stores: 25 — 5 new conventional stores inaugurated in 3Q12 — Investments started on nine more stores to be opened in 4Q12 50 38 43 45 8 • Others include investments in logistics, 6 35 4 which totaled R$11.1 million in 3Q12 19 6 11 5 19 8 7 4 12 6 29 18 18 16 12 3Q11 4Q11 1Q12 2Q12 3Q12 New Stores Remodeling Technology Others 14
  • 15.  Highlights of 3Q12  Financial Performance  Operational Performance  Expectations for 4Q12 and for 2013 15
  • 16. Operational Performance – Stores Number of Store Same Store Sales Growth # stores 33.6% + 52 stores 20.0% 16.6% 728 730 731 736 14.7% 684 1 1 1 1 7.4% 9.6% 1 103 106 106 106 69 3Q11 3Q12 Same Stores Sales Growth (Physical Stores) Same Store Sales Growth (Includes e-commerce) Total Retail Growth 614 624 623 624 629 Average Age – Stores Up to 1 year 117 1 to 2 years 21 456 142 2 to 3 years 3Q11 4Q11 1Q12 2Q12 3Q12 More than 3 years Site Virtual Stores Conventional Stores 16
  • 17. Operational Performance – Luizacred Financed Mix Sales Luizacred’s Revenues % of total sales R$ million 11.9% 2,049 100% 100% 39 1,830 54 316 25% 28% 171 30% 34% 1,028 1,290 11% 19% 34% 578 19% 404 3Q11 3Q12 3Q11 3Q12 Cash Sales/Down Payment CDC Personal Loan Luiza Card - Outside Luiza Stores Third Party Credit Card Luiza Card CDC Luiza Card - Inside Luiza Stores 17
  • 18. Operational Performance – Portfolio’s composition Luiza Card – Total Credit Card Base Portfolio # million R$ million 13% 3,408 104 4.4 4.3 3,012 4.2 4.2 4.0 139 777 389 2,484 2,527 3Q11 4Q11 1Q12 2Q12 3Q12 3Q11 3Q12 Personal Loans CDC Credit Card 18
  • 19. Luizacred Portfolio Portfolio Overdue Comments % of portfolio • Differently from the market in general, 20% the portfolio’s overdue indicators in the 17.7% 17.4% end of September 2012 improved 16.8% significantly both in relation to June 15.9% 2012 and to September 2011, due to: 14.4% 13.6% — Conservative approach in the 12.4% 12.7% 11.6% credit approval rate 10.4% — Constant control of deliquency per 10% store • Balance of provision for loan losses: reduced R$6.7 million in 3Q12 (R$467.5 4.1% 4.4% 4.7% 4.3% million in June 2012 to R$460.8 million 4.0% in September 2012 • Balance overdue above 90 days: reduced R$45.0 million in 3Q12 (R$400.9 million in June 2012 to Sep/11 Dec/11 Mar/12 Jun/12 Sep/12 R$355.9 million in September 2012 111% 114% 111% 117% 129% • Coverage ratio increased from 117% in 2Q12 to 129% in 3Q12 Overdue 15-90 days Overdue above 90 days Total overdue Coverage Ratio (%) 19
  • 20.  Highlights of 3Q12  Financial Performance  Operational Performance  Expectations for 4Q12 and for 2013 20
  • 21. Expectations for 4Q12 and for 2013 1 3 Sales Growth and Synergies Investments and Expansion  Substantial growth:  Investments in technology, logistics and store o Maturation of new stores, of stores in the remodeling northeast, and internet sales  Organic opening of 9 stores in 4Q12, for a total of 22 o Better performance of Brazilian economy (4Q12) new stores in 2012  Fully integrated management – 2013 o 12 in the northeast o SG&A dilution o 10 in the south/southeast o Benefits to working capital and price management – increasing gross margin at the stores in the northeast 2 4 Brand change – Salvador Results  Brand change from Lojas Maia to Magazine Luiza in  4Q12 and 2013: increase in profitability in a Salvador’s metropolitan region (Bahia) in October consistent manner 2012 o Growing maturation of new stores  Significant sales increase due to: o Continuation of the program to reduce and o New product mix dilute operating expenses o Store remodeling creates a modern o Capture of synergies from the integration of environment Maia e Baú stores 21
  • 22. Brand change – Salvador’s metropolitan region 18 stores reopened 22
  • 23. Investor Relations ri@magazineluiza.com.br www.magazineluiza.com.br/ir Legal Disclaimer Any statement made in this presentation referring to the Company’s business outlook. projections and financial and operating goals represent beliefs. expectations about the future of the business. as well as assumptions of Magazine Luiza’s management and are solely based on information currently available to the Company. Future considerations are not a guarantee of performance. These involve risks. uncertainties and assumptions since they refer to forward-looking events and. therefore depend on circumstances that may not occur. These forward-looking statements depend substantially on the approvals and other necessary procedures for the projects. market conditions. and performance of the Brazilian economy. the sector and international markets and hence are subject to change without prior notice. Thus. it is important to understand that such changes in conditions. as well as other operating factors may affect the Company’s future results and lead to outcomes that may be materially different from those expressed in such future considerations. This presentation also includes accounting data and non-accounting data such as operating. pro forma financial data and projections based on the Management’s expectations. Non-accounting data has not been reviewed by the Company’s independent auditors. 23