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Pharmaceutical Sector                    UK 3%                            Europe 20%North America 45%                     ...
“The Chasm”                                       Main Majority   Main Majority                                          (...
Support   R&DPR                           Marketing     Finance         Sales
Content      Primary                      Secondary                                                                  Publi...
CollectionDissemination & Storage       Analysis                                           Storage                        ...
E-mail Desktop                            Insights Intranet                           Generation       Technology & Analyt...
Dissemination & Storage                                 • Publications                                 • Posters          ...
• Related to market related information• Used to generate:◦ Market Assessment◦ Clinical, Competitive and Business Intellig...
Collection                                                                            • Secondary Research      Disseminat...
• Product related information of sales, prescriptions and dispatch• Used for:             ◦ Sales force sizing            ...
Dissemination & Storage                              • E-mail                              • Desktop tools                ...
American Society of Clinical Oncologists Sector                  •   A leading bio-pharmaceutical company needs to update ...
Content Management in the Pharmaceutical Industry ©RIL
Content Management in the Pharmaceutical Industry ©RIL
Content Management in the Pharmaceutical Industry ©RIL
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Content Management in the Pharmaceutical Industry ©RIL

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Details related to content management in the Pharmaceutical Industry involving sectors such as R&D, Sales and Marketing

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Transcript of "Content Management in the Pharmaceutical Industry ©RIL"

  1. 1. Pharmaceutical Sector UK 3% Europe 20%North America 45% Japan 10% Rest of the World 21% Australia 1%
  2. 2. “The Chasm” Main Majority Main Majority (Early) (Mature) Early Adopters Late Adopters Innovators LaggardsSource: Crossing the Chasm
  3. 3. Support R&DPR Marketing Finance Sales
  4. 4. Content Primary Secondary Public• Sales Data• Prescription Data Subscription• Market Research Data • Publications • Available in public domain• Conditional random field • Paid databases• Primary Intelligence • Congress Reports• Company Reports • Databases • Financial Reports
  5. 5. CollectionDissemination & Storage Analysis Storage Processing
  6. 6. E-mail Desktop Insights Intranet Generation Technology & AnalyticsWeb-based Streamlined Data mining Information Process sharing Information Web crawlers synthesisIntelligent Search
  7. 7. Dissemination & Storage • Publications • Posters Collection • Regulatory submission reports • Clinical Trial Protocol • Case Report Form • Reporting SystemsAnalysis• Medical Writers• Statisticians• Copy Editors Storage • Clinical Trial Data Management Software Processing • Statistical Methods • Cohort Studies • Controlled study • Randomized controlled trial • Observational study • Cross-sectional study • Longitudinal study • Case-control study
  8. 8. • Related to market related information• Used to generate:◦ Market Assessment◦ Clinical, Competitive and Business Intelligence◦ Forecasting◦ Epidemiology◦ Market Access◦ White Papers◦ Patent Analysis
  9. 9. Collection • Secondary Research Dissemination & Storage • Subscription Databases • E-mail o TrialTrove • Desktop tools o ADIS • Online repositories • Primary Market Research o Instruments o QuestionnairesAnalysis• Statistical Models• Analytical Models• Graphs Storage• Human Intelligence • Online Repositories • Desktop Tools Processing • Mails • Forms • Analytical Software o SPSS (Statistical Package for the Social Sciences) o SAS • Rating Matrices
  10. 10. • Product related information of sales, prescriptions and dispatch• Used for: ◦ Sales force sizing ◦ Sales force effectiveness ◦ Forecasting ◦ Strategic Intelligence
  11. 11. Dissemination & Storage • E-mail • Desktop tools Collection • Online repositories • Primary Research • Retailer Supply • PrescriptionsAnalysis• Statistical Models• Analytical Models• Graphs• Human Intelligence Storage • National Ambulatory Medical Care Survey (NAMCS) Processing • National Hospital Ambulatory Medical Care Survey (NHAMCS) • IMS (Intercontinental Medical Statistics) • Analytical Software o SPSS (Statistical Package for the Social Sciences) • SAS
  12. 12. American Society of Clinical Oncologists Sector • A leading bio-pharmaceutical company needs to update its Business Need decision makers with real time intelligence from a leading medical congress • Data Mining: Semi-automated excel tools • Data Storage: MOSS Approach • Processing: Semi-automated excel tools, human intelligence • Analysis: Analytical Software • Deployment: Online MOSS • Online database that provides a real time update on events Solution integrating both secondary and primary data points • Early Alert Mechanism Benefits • Competitor Trends and Intelligence • Aids Strategic Decision Making
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