Social Marketing Campaigns 22- Cognitive Value Action Behavioral
Social Marketing Planning Process 22- Where are we? Where do we want to go? How will we get there? How will we stay on course?
Necessary Skills for Implementing Marketing Programs
Identification of company level
Figure 22.5 The Control Process 22- What do we want to achieve? What is happening? Why is it happening? What should we do about it?
Types of Marketing Control 22- Annual plan control Profitability control Efficiency control Strategic control
Marketing Audit 22- Comprehensive, systematic, independent periodic examination of a company’s or business unit’s marketing environment, objectives, strategies, and activities with a view to determining problem areas and opportunities, and recommending a plan of action to improve the company’s marketing performance.
Characteristics of Marketing Audits (See Table 22.5)