Despite the maturation of the discipline, in many organizations Enterprise Architecture is not applied very effectively, mostly because using structured methods and frameworks is preferred over communicating business value and smart planning of IT investments. The various EA frameworks (e.g., TOGAF) that have been proposed over the past years definitely have their merit, but they also seem to seduce architects to focus on blueprints, elaborate process definitions and ivory towers. Architects simply need to work smarter to be of added value. Based on experience in numerous EA projects and EA trainings delivered in the Netherlands, in this presentation a cookbook for smart EA practices is proposed. The cookbook, which is inspired by success stories from the trenches, adopts and adapts elements from contemporary EA frameworks and other methods, (e.g., stakeholder management, architecture visualizations, business model canvas), and as such provides a step-by-step guide for building or professionalizing an EA function.