Video Encoding in the Cloud:A Complete SolutionFebruary 24, 2011<br />
Your Panel Today<br />Presenting:<br /><ul><li>Mike Flathers, CTO, Sorenson Media @mflathers
Kirk Punches, Vice President of Business Development, Sorenson Media. @KirkPunches
Uri Budnik, Director, ISV Partner Program, RightScale @UriBudnik
Steve Pollini, VP of Technology Solutions, Aspera</li></ul>Q&A Line:<br /><ul><li>John Newton, Account Manager, RightScale
Coby Rich, Marketing Manager, Sorenson Media</li></ul>Please use the questions window to ask questions any time!<br />
Agenda<br /><ul><li>Trending stories
Strategy discussion on when to use public cloud encoding, on-premise encoding or a hybrid of both
Overview of cloud-based encoding servers scaling capabilities
Live demo
Summary & conclusions</li></ul>Please use the questions window to ask questions any time!<br />
More devices, More renditions<br />vv<br />v<br />v<br />bv<br />v<br />more delivery options<br />
More Formats<br />Input <br />Output<br />3GP, AVI, Blu-Ray, DV, DVB, DVD (NTSC, PAL), Flash <br />Video, HDV, Image Seque...
More Encoding Issues to Solve<br /><ul><li>User Experience Matters
50” TV experience is different than 3.5” iPhone experience
Adaptive bitrate solves for user experience failure
Variable conditions mean forethought required
1 size does not fit all
Fundamental Video Compression Value Proposition
Highest available quality for relative bitrate
Always demand the most “bang for your bit”</li></li></ul><li>Squeeze Solution Pack Workflow<br />Solving the Industry’s Mo...
Traditional Hardware Model<br />
Cloud Model<br />
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Video Encoding in the Cloud A Complete Solution

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RightScale Webinar: February 24, 2011 – In this webinar, we demonstrate the Squeeze Solution pack, which offers unlimited power, scalability and speed for your high-volume video encoding needs. It’s a turn-key system for processing video at high speeds, adding the efficiency of spinning servers up and down to match demand, with professional video encoding tools to ensure workflows match business needs - not the other way around.

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Video Encoding in the Cloud A Complete Solution

  1. 1. Video Encoding in the Cloud:A Complete SolutionFebruary 24, 2011<br />
  2. 2. Your Panel Today<br />Presenting:<br /><ul><li>Mike Flathers, CTO, Sorenson Media @mflathers
  3. 3. Kirk Punches, Vice President of Business Development, Sorenson Media. @KirkPunches
  4. 4. Uri Budnik, Director, ISV Partner Program, RightScale @UriBudnik
  5. 5. Steve Pollini, VP of Technology Solutions, Aspera</li></ul>Q&A Line:<br /><ul><li>John Newton, Account Manager, RightScale
  6. 6. Coby Rich, Marketing Manager, Sorenson Media</li></ul>Please use the questions window to ask questions any time!<br />
  7. 7. Agenda<br /><ul><li>Trending stories
  8. 8. Strategy discussion on when to use public cloud encoding, on-premise encoding or a hybrid of both
  9. 9. Overview of cloud-based encoding servers scaling capabilities
  10. 10. Live demo
  11. 11. Summary & conclusions</li></ul>Please use the questions window to ask questions any time!<br />
  12. 12. More devices, More renditions<br />vv<br />v<br />v<br />bv<br />v<br />more delivery options<br />
  13. 13. More Formats<br />Input <br />Output<br />3GP, AVI, Blu-Ray, DV, DVB, DVD (NTSC, PAL), Flash <br />Video, HDV, Image Sequence, Matroska, Motion JPEG,<br />MPEG-1, MPEG-2 , MPEG-4 Part 2, MPEG-4 <br />AVC (H.264), MPEG Elementary Streams, <br />MPEG Program Streams, MPEG Transport Streams, <br />QuickTime, WebM, WMV & More.<br />3GP, Apple ProRes, ASF, AVCHD, AVC-Intra, AVI, <br />Avid DNxHD, DV, DVCPRO, Flash Video, HDV, Image <br />Sequence, JPEG 2000, Motion JPEG, MPEG-1, <br />MPEG-2, MPEG-4 Part 2, MPEG-4 AVC (H.264), <br />MPEG Program Streams, MPEG Transport Streams, <br />MXF (XDCAM), QuickTime, WebM, WMV & More.<br />
  14. 14.
  15. 15. More Encoding Issues to Solve<br /><ul><li>User Experience Matters
  16. 16. 50” TV experience is different than 3.5” iPhone experience
  17. 17. Adaptive bitrate solves for user experience failure
  18. 18. Variable conditions mean forethought required
  19. 19. 1 size does not fit all
  20. 20. Fundamental Video Compression Value Proposition
  21. 21. Highest available quality for relative bitrate
  22. 22. Always demand the most “bang for your bit”</li></li></ul><li>Squeeze Solution Pack Workflow<br />Solving the Industry’s Most Difficult Problems<br />Mezzanine source files + Accelerated uploads + Automated scaling + Intelligent presets<br />
  23. 23. Traditional Hardware Model<br />
  24. 24. Cloud Model<br />
  25. 25. <ul><li>Expanding from Web 2.0 to ‘Enterprise’
  26. 26. From to
  27. 27. Web 2.0, entertainment, software, media, mobile, biopharma, health care, financial services, education
  28. 28. Ideal use cases:</li></ul>Scaling websites<br />Social game<br />Dev & test<br />Disaster recovery<br />Application delivery<br />Video encoding<br />Who’s using cloud computing?<br />
  29. 29. RightScale Real Customers, Real Deployments, Real Benefits<br />Managed Cloud Deployments for 4 Years<br />More than 30,000 users; launched over 2,000,000 servers<br />On-Demand with a range of customer service offerings<br />
  30. 30. Aspera, Inc <br /><ul><li>Patented next-generation big/bulk data transport protocol</li></ul>Replaces FTP, HTTP, SCP, RSYNC, CIFS, NFS<br />Mitigates the effects of WAN latency & packet loss<br /><ul><li>1100+ active customers worldwide
  31. 31. Over 6000 server & endpoint licenses deployed
  32. 32. A mission-critical component in global business data workflows</li></li></ul><li>Sorenson Media <br /><ul><li>Decade-plus legacy of innovating and “mainstreaming” Internet video (enabled video playback in Apple QuickTime, Macromedia Flash, YouTube)
  33. 33. Internationally recognized, trusted and award-winning brand
  34. 34. Portfolio of best-in-class differentiated technology & encoding solutions
  35. 35. Global partners include Google, Apple, Adobe, Amazon, Shutterfly, Avid, YouTube, Qualcomm, Samsung, Lenovo, LG, Verizon</li></ul>“Every time you see a video online, you probably have Sorenson Media to thank”<br />- Jefferson Graham, USA Today<br />
  36. 36. Strategy Discussion<br />Types of Implementations:<br />Cloud-Only Encoding<br />Hybrid Encoding (On Premise & Cloud)<br />Hybrid Cloud (Private & Public Cloud)<br />Advantages of Cloud Encoding:<br />Reduced CAPEX/OPEX<br />Scalability/Elasticity<br />Performance <br />Flexibility<br />Fast Deployment<br />“Future-Proof”<br />
  37. 37. Cloud Encoding Basics: Ingest to Publishing<br />
  38. 38. Squeeze Solution Pack Architecture<br />Publishing Destination(s)<br />FTP<br />Amazon S3<br />URI<br />Akamai / LLNW / CDN<br />Sorenson 360<br />…<br />Solution Pack Deployment (RightScale)<br />Database(s)<br />Aspera<br />Server(s) <br />Squeeze Server(s)<br />One-Click Deploy<br />Squeeze Servers (1..n)<br />Solutions Pack API’s<br />Cloud Provider (AWS)<br />…<br />Job Queue<br />FTP<br />HTTP<br />Local<br />Storage<br />AsperaServer(s)<br />FASP<br />
  39. 39. Live Demo<br />
  40. 40. Summary and Conclusions<br /><ul><li>More devices, more renditions, and more delivery options = more formats, more decisions
  41. 41. Encoding needs are accelerating, not declining
  42. 42. Variable conditions mean forethought required – 1 size does NOT fit all! </li></ul>Encoding in the cloud provides:<br />On-demand services that are scalable, can adapt quickly to support new devices and formats (future proof), and eliminates the need to invest in hardware, software and resources to support the evolving, growing, spiky nature of encoding. <br />
  43. 43. Q&A and Getting Started<br /><ul><li>Have a project, ready to get started?</li></ul>Contact us: sales@rightscale.com or (866) 720-0208<br /><ul><li>Need to learn more?</li></ul>Squeeze Solution:<br /> http://www.sorensonmedia.com/squeeze-solution-pack<br />Cloud Webinar archive: www.RightScale.com/webinars<br />CloudWhite papers: www.RightScale.com/whitepapers<br />
  44. 44. Thank You!<br />
  45. 45. Appendix<br />
  46. 46. Aspera fasp: Bulk-Data Transport TCP Performance Superiority<br />100% B/W Utilization<br />Any size, any network, and distance<br />Real-Time & Policy based b/w control<br />Full utilization of commodity internet<br />Highly Efficient – Low Overhead<br />Full b/w use regardless of packet loss<br />Precise and predictable transfer times<br />Congestion control (LAN, WAN, Disk)<br />100 % Security, Integrity & Reliability<br />AES128 encryption in transit<br />Secure user authentication<br />Cross OS file ACL preservation<br />
  47. 47. Aspera’s Bandwidth ROI<br />FTP: Limited by Distance & Packet Loss, Not B/W<br />Aspera: Scales Linearly with Bandwidth<br />Distance & Packet Loss Independent<br />

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