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The Fast Path to Building a Private Cloud (With Guest Speaker from Forrester Research, Inc.)

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RightScale Webinar: While the concept of the private cloud is still fairly new to the world of IT, there’s more pressure every day for IT teams to create and start testing private clouds in their …

RightScale Webinar: While the concept of the private cloud is still fairly new to the world of IT, there’s more pressure every day for IT teams to create and start testing private clouds in their organizations. In this webinar, James Staten will outline the top features an organization should look for in a private cloud and the suggested fastest path to starting an initiative. Michael Crandell will then illustrate how setting up a private cloud for proof-of-concept and testing can be done quickly and for free so that organizations can kick-start their efforts to developing the appropriate private cloud for their needs.

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  • Michael – comments on slide “James, I thought I’d just insert one of our customer slides here on that topic.” need to intro Amdocs as a Rightscale customer before going into detail
  • Talk to the slideTransition…but many of you are concerned about using public cloud services. You are worried they aren’t mature enough or secure enough so your answer is…
  • Michael will comment on loss of control bullet and he will highlight Zynga when James talks about “cloud cost more the longer…”
  • Transition: But public clouds aren’t just about cost optimization, they can enable new business models for your company too. And ignoring it, could be to your peril as there are innovative companies who are building their businesses on this new wave of computing – companies that might just impact your business. Let’s take a look at one of them…
  • RightScale manages clouds Private cloud partners enable (Cloud.com, Eucalyptus) Together:Speed to implementationPurpose-built solutionIntegrated technologiesMarket view & business model alignmentAWS-compatible hybrid environmentsTwo support optionsOpen source: Free editionCommercial: Equivalent features, functionality and commercial offerings to that with RightScale & AWS
  • Sample customers include AT&T, Comcast, Sprint, Telus, SingTel, Tata, T-Mobile, Vodafone.
  • Integrate with existing installer(s)Not really designed for silent install.Application installation requires many manual configuration actions.Struggles with dynamic environments.Automate middleware (e.g. WebLogic)Installation is straight-forward.Configuration is difficult (we use in-house tools)Elasticity is difficult from operational point of view.Automate databases (e.g. Oracle 11g)Silent install of Oracle tricky (we use snapshots).Schema definition and baseline content.Dynamic vs Static TemplateDynamic RightScale ServerTemplates™ give significant flexibility and reuse. Strong feature of Rightscale.Static Templates bundle all components together which makes maintenance difficult. Avoid this at all cost.
  • Zynga started out with a dedicated hosted IT infrastructure, but its business growth quickly outpaced its ability to add infrastructure. It moved to Amazon Web Services (AWS) to accommodate the rapid scale demands in the vertical growth phase of the company. Having survived this initial growth phase, and gained a better understanding of workloads in the process, the company opted to build its own internal cloud to compliment its AWS footprint.-10% of the world’s internet population plays Zynga games every monthPart of the impetus behind this move was a desire to reverse some of the capex versus opex tradeoffs that it made in earlier stages of the company. This is an interesting business lifecycle decision and cloud adoption consideration. Zynga realized early on that it couldn’t afford the capital outlay burden associated with building its own infrastrcuture at the scale required to host its business. However, as the business has grown, it now makes sense from a financial perspective to own some of the equipment and the associated benefits of the higher depreciation writeoffs that come with it. At the same time the reduced operating expense, from lower public cloud reliance, improve the company’s operating margin profile.Zynga's private cloud, called zCloud internally, is essentially a commodity cloud based on AWS design principles and using XenServer at the core. Zynga manages its clouds, both AWS and zCloud, through a single pane of glass provided by RightScale. This capability was integral to Zynga’s deployment.Zynga shared some impressive statistics around its vCloud build. The entire project went from concept to production in <6 months. Zynga, in concert with RightScale, can now fully provision >1,000 physical servers in 24 hours. From a growth standpoint, between Jan ’09 and Jan ’11 it has a 75x’ed server count.Templates?Distributions?Images?
  • Transcript

    • 1. The Fast Path toBuilding a Private/Hybrid Cloud
      With Guest Speaker James Staten, VP, Principal Analyst Forrester Research Inc.
      September 21, 2011
      Watch the recorded video of this webinar
    • 2. Your Panel Today
      Presenting
      • Michael Crandell, CEO, RightScale
      • 3. James Staten, VP and Principal Analyst, Forrester Research, Inc.
      Q&A
      Jarryd Hensel, Account Manager, RightScale
      Please use the “Questions” window to ask questions any time!
    • 4. Agenda
      How To Get Cloud Right
      Fast Path to set up a Private/Hybrid Cloud
      RightScale Customer Case Studies
      Live Q&A
      Please use the “Questions” window to ask questions any time!
    • 5. In 2011, building an internal private cloud is key for ¼ of North American I&O leaders
      Which of the following initiatives are likely to be your firm’s/organization’s top hardware/IT infrastructure priorities over the next 12 months?
      Build an internal private cloud operated by IT (not a service provider)
      Base: 1,410 North American IT executives and technology decision-makers
      Source: Forrester’s Forrsights Hardware Survey, Q3 2010
    • 6. But server virtualization continues to be a much higher priority than private or public cloud
    • 7. Amdocs: Path to Cloud
      Cloud Computing
      Dynamic/Elastic/Pay per Use
      Resource Pooling
      Shared workloads
      Automation
      Rapid Provisioning
      Virtualization
      Increase utilization
      Standardization
      Improve efficiency
      Consolidation
      Physical infrastructure
      Traditional IT
      Siloed/over capacity/server sprawl
    • 8. Not everything is cloud . . . and shouldn’t be
      Web services
      Traditional IT
      Dedicated hosting
      Cloud billing
      Storage-as-a-service
      VM hosting
      SaaS
      IaaS
      MSP
      DC outsourcing
      PaaS
      DB-as-a-service
      On-demand scaling
      ASP
      IT virtualization
      Cloud computing
      • Variable costs/terms
      • 9. Standardized deployments
      • 10. Multitenant
      • 11. Highly automated
      • 12. Low control
      • 13. Limited customization
      Traditional computing
    • Each Cloud Deployment Option Has Its Advantages
      Source: See the April 2009 “Which Cloud Computing Platform Is Right For You?” report.
    • 19. The basics of cloud economics are clear
    • 20. Important expectations about public clouds
      Trade-offs
      Cloud are standardized services. You must adjust to them, not the other way around
      Loss of Control
      You use cloud because you want to abstraction they provide and the services they provide.
      That means you have to accept how they do it
      Cover your bases
      What the clouds don’t do, you have to do
      HA, scale, geographic requirements, etc.
      Cloud cost more the longer you use it
      Optimize how you use it to maximize the benefits it provides
    • 21. What fits best in cloud environments
      Best use: temporary capacity, elastic capacity
      Web sites — three-tier architectures with minimal DB tiers.
      SOA applications — with loose coupling of Web services; scale via load balancing and app-level caching.
      Highly parallelized workloads — HPC w/o close coupling; grids, Hadoop
      Applications that fit within a single VM — can be any type of self-contained x86 application
    • 22. Hybrid Cloud Variants
      April 2009 “Which Cloud Computing Platform Is Right For You?”
    • 23. Cost optimize your deploymentsGo Hybrid
      Cloudinfrastructure
      Virtual hosting
      Dedicated hosting(traditional outsourcing)
      Web
      Web
      App Logic
      Web
      ERP, RAC
      Common
      Transient
      Metered
      Custom
      Fixed
      Owned
    • 24. Your new IT portfolio
      Decision tree
      Workload management
      GRC
      Virtualhosting
      Trad out
      Virtual
      Internal cloud
      Public cloud
      Physical
      Flexible OpEx
      OpEx
      CapEx
      Common
      Transient
      Metered
      Common
      Transient
      Metered
      Custom
      Fixed
      Owned
      Custom
      Fixed
      Owned
    • 25. So, what should you do?
    • 26. Why our customers are deploying Private and Hybrid Clouds
      Manage rogue use of public clouds
      Conforms to security and compliance
      Leverage existing resources
      Integrate w/ existing systems and processes
      Use specialized hardware
      Configure systems to match workloads
    • 27. Application Portfolio
      Resource Pools
      Requirements Filter
      Private Cloud
      App 1
      Performance
      App 1
      App 2
      Cost
      App 2
      Virtual Private Cloud
      Security
      App 3
      App 3
      Compliance


      Private Cloud
      Reliability
      Delivers Workload Deployment Freedom
      App N
      App N
      Match your app to the right resource pool
    • 28. Cloud Infrastructure Automates Hardware
      Automation
      Cloud Infrastructure
      Manual Apps
      Automated Infrastructure
      = Manual Cloud
      Traditional Infrastructure
      Manual Apps
      Manual Infrastructure
      = Slow & Expensive
      Abstraction
    • 29. Cloud Management Automates Applications
      Automation
      Cloud Management
      Automated Apps
      Automated Infrastructure
      = Automated Cloud
      = RightScale
      Cloud Infrastructure
      Manual Apps
      Automated Infrastructure
      = Manual Cloud
      Traditional Infrastructure
      Manual Apps
      Manual Infrastructure
      = Slow & Expensive
      Abstraction
    • 30. RightScale myCloud
    • 31. Applications & Data
      RightScale Cloud
      Management Platform
      Application Code
      Middleware Automation
      OS Image
      Application Programming Interface
      Cloud Infrastructure Software
      Virtual Servers & Networking
      Cloud & Storage Controller
      Hypervisor
      Cloud Infrastructure Hardware
      Host Servers – CPU, Memory
      Networking
      Storage
      Cloud Technology Stack for Applications
    • 32. e.g. Web Apps, Dev/Test, Self-Service, etc
      Applications & Data
      RightScale Cloud
      Management Platform
      Application Code
      Middleware Automation
      OS Image
      Private
      Public
      Application Programming Interface
      Cloud Infrastructure Software
      Virtual Servers & Networking
      Cloud & Storage Controller
      Hypervisor
      Cloud Infrastructure Hardware
      Host Servers – CPU, Memory
      Networking
      Storage
      Cloud Technology Stack for Applications
    • 33. e.g. Web Apps, Dev/Test, Self-Service, etc
      Applications & Data
      RightScale Cloud
      Management Platform
      Application Code
      Middleware Automation
      OS Image
      Private
      Public
      Application Programming Interface
      AWS EC2 Region
      Rackspace Region
      Private Cloud
      Virtual Servers & Networking
      Cloud Infrastructure Software
      Virtual Servers & Networking
      Cloud & Storage Controller
      Cloud & Storage Controller
      Hypervisor
      Hypervisor
      Host Servers – CPU, Memory
      Cloud Infrastructure Hardware
      Host Servers – CPU, Memory
      Networking
      Storage
      Uniformly Managed across Diverse Cloud Resource Pools
      Networking
      Storage
    • 34. Customer Case Study:
      Amdocs provides business support systems (BSS), operational support systems (OSS) and service delivery platforms for the communications industry.
      A global public company (NYSE: DOX) with revenue of $3.0 billion in fiscal 2010 and 19,000 employees.
      Hybrid Cloud Initiative to build Amdocs self-service for E-Commerce, E-Billing and E-Service.
    • 35. The Issues:
      Security & Compliance
      Software Complexity
      SLA’s
      Enterprise middleware isn’t cloud-friendly
      The Opportunity:
      Automation – Today’s topic.
      The result
      Integrate with existing installer(s)
      Automate middleware (e.g. WebLogic)
      Automate databases (e.g. Oracle 11g)
      Dynamic vs Static Template
      The Enterprise Journey to the Cloud
    • 36. Cloud Architecture
      Public Cloud
      Private Cloud
      AMSS customer 1
      AMSS customer 3
      AMSS customer 2
    • 37. Components and Flow
      RightScale: Deployment Management
      Step 3
      Step 1
      Deployment instantiation
      Deployment scaling
      Reporting
      Monitoring
      Firing Up VMs
      Initiating installation
      XPI: Application Deployment Automation
      Topology
      Provisioning
      Scripts
      AMSS Installable
      Installing on VMs
      Cloud.com: Virtual Machines creation, Storage allocation, Network settings
      These are VMs with suitable sizing
      Step 2
      Allocation resources
      Step 4
      IT: Physical resources allocation
    • 38. Case Study: zCloud
      • Zynga is the top Facebook game company
      -275 million monthly active users
      Originally 100% on Amazon EC2, Zynga recently built zCloud - their own private cloud
      zCloud went from concept to product in <6 months by using CloudStack and RightScale
      Already in deployment with over one thousand physical nodes
      Add 100 hosts to their cloud in 22 minutes.
    • 39. Case Study: zCloud
      Source: Zynga CTO – Infrastructure; InterOp, May 2011
    • 40. The Reason for Cloud Management
      • Automation
      • 41. Portable, cloud-ready solutions
      • 42. Governance
      A good cloud management platform delivers:
      • Ability to focus above the complexity & tedious work – to your core competency
      • 43. Agility to IT and business
      • 44. Private and Public through “Single Pane of Glass”
      • 45. ROI almost immediately
    • Easy to Get Started
    • 46. Getting Started and Q&A
      • Sign-up for myCloud
      www.RightScale.com/mycloud
      Attend the RightScale User Conference
      November 8-9th in Santa Clara, CA
      www.RightScale.com/conference
    • 47. Thank You!

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