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Score Big with Social Gaming and Apps in the Cloud

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RightScale Webinar: March 24, 2011 – In this webinar we demonstrate how RightScale can manage your game/app through the stages of concept, production, growth, maturity and niche. We discuss how AWS …

RightScale Webinar: March 24, 2011 – In this webinar we demonstrate how RightScale can manage your game/app through the stages of concept, production, growth, maturity and niche. We discuss how AWS provides the underlying compute resources necessary to support the full lifecycle of your game/app. We demonstrate how Couchbase's Server key-value database provides high throughput and low latency, ensuring that your application — and users — are never kept waiting for data.

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  • Betsy, transition to Ed
  • Amazon Web Services is a set of primitive building blocks to enable developers to build applications and, ultimately, businesses, on our battle-tested infrastructure. So what kinds of building blocks do developers need? First, you need compute resources. The Elastic Compute Cloud, or EC2, allows developers to rent virtual computers, running in our data centers, and pay for them by the hour. Provision as many as you need – 1, 10, 1000, for as long as you need them, and you pay only for what you use (starting at 10 cents/hour). Next, you probably need somewhere to durably store and retrieve data. The Simple Storage Service, is, well, a simple storage service that allows to store and retrieve objects in the cloud using simple put and get API calls.You might need to index and query for that data, or create other structured data that you want to query, which is what we built SimpleDB.
  • At RightScale, we believe that your adoption of cloud computing should start here – by selecting a cloud management platform to help you. The RightScale Cloud Management Platform provides a layer of abstraction between your apps and the cloud. It offers a fast on-ramp with proven, cloud-ready solutions. It improves productivity and agility by delivering management tools and automation. And it offers complete transparency and user administration to keep you in control at all times. If you need to migrate to a different cloud for any reason, RightScale ensures your applications are portable. The RightScale Platform operates with an ever-growing list of public cloud infrastructure providers including Amazon, Rackspace, GoGrid, Flexiscale, and public or private clouds built with Eucalyptus or vCloud Express.
  • Transcript

    • 1. Launch and Scale Social Apps in the Cloud with Amazon Web Services, RightScale and CouchbaseMarch 24, 2011
    • 2. Your Panel Today
      Presenting:
      • Josh Fraser: VP, Business Development, RightScale
      • 3. Jeff Barr: Sr. Web Services Evangelist, Amazon Web Services
      • 4. James Phillips: Co-Founder & Sr. VP of Products, Couchbase
      Q&A:
      • Jason Altobelli: Account Manager, RightScale
      Please use the questions window to ask questions anytime!
    • 5. Agenda
      • Welcome
      • 6. Social Application Challenges
      • 7. AWS, RightScale and Couchbaseoverview
      • 8. Demo
      • 9. Q&A
      www.rightscale.com/webinars
      Please use the questions window to ask questions anytime!
    • 10. Social Application Challenges
      Highly competitive
      Need rapid time to market
      Things happen fast
      Need to maintain control
    • 11. Your Focus
      33%?
      33%?
      33%?
    • 12. RightScale + Couchbase + AWS
      • Reduce time to market
      • 13. Lower cost
      • 14. Complete control
      • 15. Global scale
      100%
    • 16. Extensive Experience in Social Apps
    • 17. The Reference Standard for Social Apps
      • Amazon Web Services offers a flexible, scalable and cost-effective computing platform in the cloud
      • 18. RightScale provides a time-tested cloud management platform
      • 19. Membaseprovides a NoSQL database which is in production behind some of the world’s busiest web applications
      Utilize the solution that powers the most successful social games in the world today!
    • 20. What is Cloud Computing?
      Cloud Computing is also a utility service - giving you access to technology resources managed by experts and available on-demand.
      You simply access these services
      over the internet, with no up-front costs and you pay only for the resources you use.
    • 21. Amazon Web Services
      Your Game or Social Application
      Monitoring
      Amazon CloudWatch
      Management
      AWS Management Console
      AWS Elastic Beanstalk
      Tools
      AWS Toolkit for Eclipse
      Java, PHP, Ruby, Python, .Net Developer Centers
      Network
      Virtual Private Cloud
      Route 53 (DNS)
      Content Delivery
      Amazon CloudFront
      Messaging
      Amazon Simple Queue Service (SQS)
      Amazon Simple Notification Service (SNS)
      Amazon Simple Email Service (SES)
      Parallel Processing
      Amazon Elastic MapReduce
      Compute
      Amazon Elastic Compute Cloud (EC2)
      • Elastic Load Balancing
      • 22. Auto Scaling
      Storage
      Amazon Simple Storage Service (S3)
      • AWS Import/Export
      Database
      Amazon RDS
      Amazon SimpleDB
      Third-Party Offerings
      Identity and Access Management
      Metering and Billing
    • 23. Advantages of the AWS Cloud
      Gives you access to massive data centers in multiple locations.
      Maintain the flexibility your business demands.
      Use only the capacity you need, when you need it.
      Offloads
      Heavy Lifting
      Eliminates up-front capital expenditures.
      Significantly reduces ongoing operational expenses.
      Offers a pay-as-you-go utility computing model.
      LowersCosts
      ReducesTime to Market
      Eliminates hassles of configuring data centers.
      Reduces time to pilot and test projects.
      Enables you to focus on adding value to your business.
    • 24. Complete Systems Management
    • 25. RightScale Real Customers, Real Deployments, Real Benefits
      Managed Cloud Deployments for over 4.5 Years
      Launched over 2.5MM servers
      Behind the largest production deployments on the cloud
    • 26. RightScale Methodology: ServerTemplates
      VS.
      Integrated approach that puts together all the parts needed to architect single & multi-server deployments
      Launch, monitor, cycle back to re-architecting, re-launching
      ServerTemplates for Membase now available!
    • 27. Membase Server is Simple, Fast, Elastic
      15
    • 28. Membase Server is Simple, Fast, Elastic
      16
    • 29. Membase Server is Simple, Fast, Elastic
      17
    • 30. Proven at Small, and Extra Large Scale
      18
    • 31. Full Lifecycle Management
      IT Resource Needs
      Maturity & Decline
      Production & Growth
      Concept & Development
      Niche / EOL
      time
    • 32. DEMO
    • 33. Get to Market Fast with a Pre-built System
      Accelerate time-to-market w/ pre-configured proven ServerTemplates
      Reduce Costs with development and test using multiple virtual configurations
      Ensure production success and scalability using ready-to-scale architectures
    • 34. Ready to Scale!
      Fast and successful launch
      System-level Automation to rapidly adjust to your business needs
      Multi-arrays to rapidly adjust to your business needs
    • 35. Share Best Practices
      Game 2
      Game 1
      Game 3
      Developer extends virtual datacenter to publishers (or vice versa)
      At launch, change access privileges
      No migration; seamless roll into production
    • 36. Sign up for AWS: http://aws.amazon.com/
      Get a RightScale Free account: RightScale.com/socialgaming
      Contact Info:
      AMAZON: aws.amazon.com/contact-us/aws-sales/
      RIGHTSCALE:sales@rightscale.com; (866) 720-0208
      COUCHBASE: info@couchbase.com
      More Info:
      www.rightscale.com/gaming
      Webinar archive: RightScale.com/webinars
      RightScale user conference: www.rightscale.com/meetup
      Q&A - Getting Started
    • 37. Thank You!

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