Score Big with Social Gaming and Apps in the Cloud

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RightScale Webinar: March 24, 2011 – In this webinar we demonstrate how RightScale can manage your game/app through the stages of concept, production, growth, maturity and niche. We discuss how AWS provides the underlying compute resources necessary to support the full lifecycle of your game/app. We demonstrate how Couchbase's Server key-value database provides high throughput and low latency, ensuring that your application — and users — are never kept waiting for data.

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  • Betsy, transition to Ed
  • Amazon Web Services is a set of primitive building blocks to enable developers to build applications and, ultimately, businesses, on our battle-tested infrastructure. So what kinds of building blocks do developers need? First, you need compute resources. The Elastic Compute Cloud, or EC2, allows developers to rent virtual computers, running in our data centers, and pay for them by the hour. Provision as many as you need – 1, 10, 1000, for as long as you need them, and you pay only for what you use (starting at 10 cents/hour). Next, you probably need somewhere to durably store and retrieve data. The Simple Storage Service, is, well, a simple storage service that allows to store and retrieve objects in the cloud using simple put and get API calls.You might need to index and query for that data, or create other structured data that you want to query, which is what we built SimpleDB.
  • At RightScale, we believe that your adoption of cloud computing should start here – by selecting a cloud management platform to help you. The RightScale Cloud Management Platform provides a layer of abstraction between your apps and the cloud. It offers a fast on-ramp with proven, cloud-ready solutions. It improves productivity and agility by delivering management tools and automation. And it offers complete transparency and user administration to keep you in control at all times. If you need to migrate to a different cloud for any reason, RightScale ensures your applications are portable. The RightScale Platform operates with an ever-growing list of public cloud infrastructure providers including Amazon, Rackspace, GoGrid, Flexiscale, and public or private clouds built with Eucalyptus or vCloud Express.
  • Score Big with Social Gaming and Apps in the Cloud

    1. 1. Launch and Scale Social Apps in the Cloud with Amazon Web Services, RightScale and CouchbaseMarch 24, 2011<br />
    2. 2. Your Panel Today<br />Presenting:<br /><ul><li>Josh Fraser: VP, Business Development, RightScale
    3. 3. Jeff Barr: Sr. Web Services Evangelist, Amazon Web Services
    4. 4. James Phillips: Co-Founder & Sr. VP of Products, Couchbase</li></ul>Q&A:<br /><ul><li>Jason Altobelli: Account Manager, RightScale</li></ul>Please use the questions window to ask questions anytime!<br />
    5. 5. Agenda<br /><ul><li>Welcome
    6. 6. Social Application Challenges
    7. 7. AWS, RightScale and Couchbaseoverview
    8. 8. Demo
    9. 9. Q&A </li></ul>www.rightscale.com/webinars<br />Please use the questions window to ask questions anytime!<br />
    10. 10. Social Application Challenges<br />Highly competitive<br />Need rapid time to market<br />Things happen fast<br />Need to maintain control<br />
    11. 11. Your Focus<br />33%?<br />33%?<br />33%?<br />
    12. 12. RightScale + Couchbase + AWS<br /><ul><li>Reduce time to market
    13. 13. Lower cost
    14. 14. Complete control
    15. 15. Global scale </li></ul>100%<br />
    16. 16. Extensive Experience in Social Apps<br />
    17. 17. The Reference Standard for Social Apps<br /><ul><li>Amazon Web Services offers a flexible, scalable and cost-effective computing platform in the cloud
    18. 18. RightScale provides a time-tested cloud management platform
    19. 19. Membaseprovides a NoSQL database which is in production behind some of the world’s busiest web applications</li></ul>Utilize the solution that powers the most successful social games in the world today!<br />
    20. 20. What is Cloud Computing?<br />Cloud Computing is also a utility service - giving you access to technology resources managed by experts and available on-demand.<br />You simply access these services <br />over the internet, with no up-front costs and you pay only for the resources you use.<br />
    21. 21. Amazon Web Services<br />Your Game or Social Application<br />Monitoring<br />Amazon CloudWatch<br />Management<br />AWS Management Console<br />AWS Elastic Beanstalk<br />Tools<br />AWS Toolkit for Eclipse<br />Java, PHP, Ruby, Python, .Net Developer Centers<br />Network<br />Virtual Private Cloud<br />Route 53 (DNS)<br />Content Delivery<br />Amazon CloudFront<br />Messaging<br />Amazon Simple Queue Service (SQS)<br />Amazon Simple Notification Service (SNS)<br />Amazon Simple Email Service (SES)<br />Parallel Processing<br />Amazon Elastic MapReduce<br />Compute<br />Amazon Elastic Compute Cloud (EC2)<br /><ul><li>Elastic Load Balancing
    22. 22. Auto Scaling</li></ul>Storage<br />Amazon Simple Storage Service (S3)<br /><ul><li>AWS Import/Export</li></ul>Database<br />Amazon RDS<br />Amazon SimpleDB<br />Third-Party Offerings<br />Identity and Access Management<br />Metering and Billing<br />
    23. 23. Advantages of the AWS Cloud<br />Gives you access to massive data centers in multiple locations.<br />Maintain the flexibility your business demands.<br />Use only the capacity you need, when you need it.<br />Offloads <br />Heavy Lifting<br />Eliminates up-front capital expenditures.<br />Significantly reduces ongoing operational expenses.<br />Offers a pay-as-you-go utility computing model.<br />LowersCosts<br />ReducesTime to Market<br />Eliminates hassles of configuring data centers.<br />Reduces time to pilot and test projects.<br />Enables you to focus on adding value to your business.<br />
    24. 24. Complete Systems Management<br />
    25. 25. RightScale Real Customers, Real Deployments, Real Benefits<br />Managed Cloud Deployments for over 4.5 Years<br />Launched over 2.5MM servers<br />Behind the largest production deployments on the cloud<br />
    26. 26. RightScale Methodology: ServerTemplates<br />VS.<br />Integrated approach that puts together all the parts needed to architect single & multi-server deployments<br />Launch, monitor, cycle back to re-architecting, re-launching<br />ServerTemplates for Membase now available!<br />
    27. 27. Membase Server is Simple, Fast, Elastic<br />15<br />
    28. 28. Membase Server is Simple, Fast, Elastic<br />16<br />
    29. 29. Membase Server is Simple, Fast, Elastic<br />17<br />
    30. 30. Proven at Small, and Extra Large Scale<br />18<br />
    31. 31. Full Lifecycle Management<br />IT Resource Needs<br />Maturity & Decline<br />Production & Growth<br />Concept & Development<br />Niche / EOL<br />time<br />
    32. 32. DEMO <br />
    33. 33. Get to Market Fast with a Pre-built System<br />Accelerate time-to-market w/ pre-configured proven ServerTemplates<br />Reduce Costs with development and test using multiple virtual configurations <br />Ensure production success and scalability using ready-to-scale architectures<br />
    34. 34. Ready to Scale!<br />Fast and successful launch<br />System-level Automation to rapidly adjust to your business needs<br />Multi-arrays to rapidly adjust to your business needs<br />
    35. 35. Share Best Practices<br />Game 2<br />Game 1<br />Game 3<br />Developer extends virtual datacenter to publishers (or vice versa)<br />At launch, change access privileges<br />No migration; seamless roll into production<br />
    36. 36. Sign up for AWS: http://aws.amazon.com/<br />Get a RightScale Free account: RightScale.com/socialgaming<br />Contact Info:<br />AMAZON: aws.amazon.com/contact-us/aws-sales/ <br />RIGHTSCALE:sales@rightscale.com; (866) 720-0208<br />COUCHBASE: info@couchbase.com<br />More Info:<br />www.rightscale.com/gaming<br />Webinar archive: RightScale.com/webinars<br />RightScale user conference: www.rightscale.com/meetup<br />Q&A - Getting Started<br />
    37. 37. Thank You!<br />

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