RightScale Webinar: RightScale Zend Joint Customer Case Study - Mediaspike


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Last year, RightScale and Zend introduced a solution to provide a best practices path to launching and maintaining PHP applications on the cloud. Lead generation company Mediaspike quickly deployed this solution to take advantage of the pre-configured autoscaling and high availability features built into the RightScale Zend HA Solution Pack. Join us on March 7 for a discussion on Mediaspike’s experience with this new cloud solution from RightScale and Zend and how they were able to:

- Provision a pre-configured, high availability PHP environment in minutes
- Autoscale their application based on system and application load metrics
- Receive system, server and application-level monitoring, alerting and diagnostics
- Easily port applications across cloud providers, such as Amazon and Rackspace

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RightScale Webinar: RightScale Zend Joint Customer Case Study - Mediaspike

  1. 1. RightScale-Zend Joint Customer Case Study: Mediaspike March 7, 2012 Watch the video of this webinar
  2. 2. 2#Your Panel Today Presenting • Uri Budnik, Director, ISV Partner Program, RightScale @uribudnik • Kent Mitchell, Sr. Director, Product Management, Zend @zend • Mark Moline, Technical Director, Mediaspike @polloboy Q&A • Andrew DeMille, Account Manager, RightScale Please use the “Questions” window to ask questions any time!
  3. 3. 3#Agenda • Introductions • Brief Review of RightScale-Zend Partnership • Mediaspike’s Deployment of the RightScale Zend Solution Pack • Open Forum / Q&A Please use the “Questions” window to ask questions any time!
  4. 4. 4#RightScaleReal Customers, Real Deployments, Real Benefits• Managed Cloud Deployments for 4 Years• More than 45,000 users; launched over 3.7MM servers• Powering the largest production deployments on the cloud
  5. 5. 5#Why Cloud Management?Automation - Choice - Control
  6. 6. 6#ZendThe PHP company• Over 10 years of experience• More than 40,000 customers• Broad Partnerships with key technologies
  7. 7. 7#Why Zend PHP vs Open Source Design and Develop Runtime Platform Manage PRODUCTION ECOSYSTEM Eclipse IDE Transparent Scaling High Availability PHP Tooling Application Centralized Fully Integrated IDE Provisioning Configuration Auto scaling App Performance Diagnostics / Root Cloud Infrastructure Management cause analysis Templates & Configuration Caching Job Queuing Self-serve setup Support Security Hot fixes Team Support Application Fabric Complete PHP App Server Cloud Development Platform
  8. 8. 8# PaaS• Pre-configured Zend PHP architecture to speed time to market• Based on Zend and RightScale’s best practices• Auto-scaling based on system and application load metrics, supported by load balancing• PHP session clustering for high availability• Redundant database with failover and recovery
  9. 9. 10#Who is Mediaspike?• 10 years old• Boston, MA• 7 full time employees• 2 dogs: Chester & Mason
  10. 10. 11#What do we do?• Mediaspike generates leads for online and traditional colleges and universities• Two primary sites : AchieveYourCareer.com FindYourDegree.com• Custom Matching Algorithms to find best fit for students• Targeted high-volume campaigns
  11. 11. 12#Process• Leads flow in through web sites• Processed and validated in Central Processing• Sent to client systems in real time
  12. 12. 13#The Old Way• One giant server being fed from our subversion repository and backing up data to S3.
  13. 13. 14#Problems• No room for traffic bursts• FRAGILE - Dont want to upgrade X because it may break Y.• Single point of failure - could shut down our business for hours to days.• Encouraged manual "hacking". Rather than run the proper build script, Ill just tweak this file on the live site. Its OK...
  14. 14. 15#With RightScale and Zend
  15. 15. 16#Development Environment• All devs use Zend Studio• Push code to in-house Zend Server or to VM instance on laptops for dev cycles• Commit to SVN, push to Testing server at AWS• Test, push to Production Array with RightScale scripts
  16. 16. 17#Benefits• No more single point of (disastrous) failure• MySQL master/slave replication and EBS Snapshot backups "just work"• Better reliability because everything is scripted. No more manual build processes• Flexibility to change architecture as needed• Increased capacity, of course
  17. 17. 18#Getting Started and Q&A• Sign up for the RightScale Free Edition: RightScale.com/free• Contact RightScale More Info (866) 720-0208 Read the Whitepaper RightScale.com/whitepapers sales@RightScale.com Webinar archives:• Contact Zend RightScale.com/webinars Zend.com/webinars sales@Zend.com• Contact Mediaspike mark@mediaspike.net