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Why Cloud Management Makes Sense<br />Uri Budnik - Director, ISV Partner Program, RightScale<br />June 8th, 2011<br />
What do we mean by Cloud?<br /><ul><li>Cloud: a nebulous and sometimes (often?) abused term in IT
A bit for history first
This is a logical diagram for an old school frame relay network</li></li></ul><li>What do we mean by Cloud?<br /><ul><li>C...
The edge of the Cloud serves as a point of demarcation
The concept of utility based computing goes back to the *60s</li></ul>James Urquant** calls it an application centric oper...
What do we mean by Cloud?<br />RightScale<br />
Cloud Computing Market Landscape<br />Applications<br />Applications Deployed in the Cloud<br />SaaS - Applications<br />M...
Early adopters have proven the Cloud model<br /><ul><li>Zynga is the top Facebook game company
Farmville, CityVille, Mafia Wars, Zynga Poker, FrontierVille, Café World, etc.
250 million monthly active users!!
5 new players join Zynga every second
10% of the world’s internet population plays Zynga games every month
FarmVille added 25 million daily active </li></ul>    users in its first five months<br /><ul><li>If FarmVille were a coun...
How did they manage that growth and scale?<br /><ul><li>They did it by paying attention to design
Using cloud != designing for cloud
Accidental tourist in cloud
Sign up, launch servers, sit back
Good cloud design
Secure
Reliable
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Why Cloud Management Makes $ense

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RightScale User Conference NYC 2011 -

Uri Budnik, Director ISV Partner Program - RightScale

Cloud is the most nebulous and abused term in information technology today. It describes multiple, disparate service models and has been retroactively applied to countless legacy technologies in attempts to keep them current. In this session, we'll discuss the cloud technology landscape and where RightScale fits in to drive agility, cost, and time savings above cloud infrastructure. RightScale has been investing heavily for the past four years to make cloud infrastructure easy to leverage. This session will clarify elements that are straightforward, what continues to be difficult, and the impact on your schedule and budget.

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  • Telcos built point-2-point networks for their customers
  • PaaS service level with full control of the infrastructure
  • Transcript of "Why Cloud Management Makes $ense"

    1. 1. Why Cloud Management Makes Sense<br />Uri Budnik - Director, ISV Partner Program, RightScale<br />June 8th, 2011<br />
    2. 2. What do we mean by Cloud?<br /><ul><li>Cloud: a nebulous and sometimes (often?) abused term in IT
    3. 3. A bit for history first
    4. 4. This is a logical diagram for an old school frame relay network</li></li></ul><li>What do we mean by Cloud?<br /><ul><li>Cloud is a metaphor for complexity that does not need to be managed
    5. 5. The edge of the Cloud serves as a point of demarcation
    6. 6. The concept of utility based computing goes back to the *60s</li></ul>James Urquant** calls it an application centric operations model<br />*John McArthy **Wisdom of Clouds Blog and Cisco<br />
    7. 7. What do we mean by Cloud?<br />RightScale<br />
    8. 8. Cloud Computing Market Landscape<br />Applications<br />Applications Deployed in the Cloud<br />SaaS - Applications<br />Middleware<br />PaaS -Application Development & Deployment Platforms<br />IaaS - Cloud Management Platforms<br />Infrastructure<br />Public Clouds<br />Public Cloud Consoles<br />Server Configuration Management<br />Private Cloud Technology<br />Public Cloud<br />Private Cloud<br />Inhouse<br />Datacenter Management Platforms<br />Public Cloud Technology<br />
    9. 9. Early adopters have proven the Cloud model<br /><ul><li>Zynga is the top Facebook game company
    10. 10. Farmville, CityVille, Mafia Wars, Zynga Poker, FrontierVille, Café World, etc.
    11. 11. 250 million monthly active users!!
    12. 12. 5 new players join Zynga every second
    13. 13. 10% of the world’s internet population plays Zynga games every month
    14. 14. FarmVille added 25 million daily active </li></ul> users in its first five months<br /><ul><li>If FarmVille were a country, it would </li></ul> be the 5th largest in the world<br />Wow!<br />Source: Interop presentation, Zynga VP of Infrastructure, May 2011<br />
    15. 15. How did they manage that growth and scale?<br /><ul><li>They did it by paying attention to design
    16. 16. Using cloud != designing for cloud
    17. 17. Accidental tourist in cloud
    18. 18. Sign up, launch servers, sit back
    19. 19. Good cloud design
    20. 20. Secure
    21. 21. Reliable
    22. 22. No lock-in
    23. 23. Started with an internal data</li></ul> center, moved to AWS, went<br /> ‘hybrid cloud’ — zCloud<br />
    24. 24. What is still hard (and will continue to be)<br /><ul><li>Multi-Cloud... It’s not easy to make it work across clouds
    25. 25. You want to</li></ul> conserve the ability <br /> to change Cloud <br /> providers in the future<br /><ul><li>You may not find a </li></ul> pot of gold at the end<br /> of the rainbow <br />Source: FailBlog.org<br />
    26. 26. We want to use clouds, not build them <br /> — Adrian Cockcroft, Netflix Infrastructure Team<br />Source: Qcon San Francisco 2010 Presentation<br />
    27. 27. Why re-invent the wheel?<br />Source: Qcon San Francisco 2010 Presentation<br />
    28. 28. Cloud API =! Cloud Management System<br /><ul><li>Most Clouds are a set of APIs and maybe a simple UI to launch machines
    29. 29. These are basic building blocks, not a management system
    30. 30. Challenges:</li></ul>Managing multiple users with different levels of access<br /><ul><li>Configuration management and app lifecycle management
    31. 31. Track usage and costs across applications and business units
    32. 32. All the general purpose things you need to do like: Monitoring, Alarms, Auto-scaling, etc
    33. 33. What do you do about IT personnel unilaterally opening an EC2 account and deploying an environment?</li></li></ul><li>Why re-invent the wheel?<br /><ul><li>Much effort and capital can be wasted writing software to manage infrastructure. Most companies realize eventually the do it yourself approach is not the best use of limited resources.</li></ul>Source: FailBlog.org<br />
    34. 34. What about multi-cloud?<br /><ul><li>Not all clouds are created equal
    35. 35. Once upon a time there was the expectation that a clear linux top choice would emerge
    36. 36. Clouds will proliferate and companies will innovate and differentiate to compete
    37. 37. Keep your options open, </li></ul> like she does<br />Source: FailBlog.org<br />
    38. 38. Multi-cloud Reality: Cloud.com-based clouds<br />Source: Cloud.com, May 2011<br />
    39. 39. Public IaaS Vendors<br />
    40. 40. Complete Systems Management<br />
    41. 41. Multi-cloud Best Practices: ServerTemplates<br />VS.<br />Integrated approach that puts together all the parts needed to architect single & multi-server deployments<br />
    42. 42. ServerTemplates: Many Constituencies<br />Modular – Portable – Transparent – Dynamic<br />Application<br />Developer<br /><ul><li>Application
    43. 43. Cloud libraries
    44. 44. Web framework</li></ul>App Libraries<br />Environment config<br />Sysadmin defined<br /><ul><li>syslog config
    45. 45. SSH keys
    46. 46. Apache config</li></ul>Common config<br />Vendor provided<br /><ul><li>Ubuntu/RHEL/…
    47. 47. MySQL/Oracle/…
    48. 48. Tomcat/Jboss/…</li></ul>S/W Packages<br />OS<br />Virtual machine<br />
    49. 49. Human Capital<br />Initial Deployment <br />Ongoing Maintenance<br />Cloud APIs or Consoles<br />Efficiency Gains <br />67-85%<br />RightScale<br />Efficiency Gains <br />~ 50%<br />www.rightscale.com/whitepapers<br />Time<br />Cloud Management Makes $ense<br />
    50. 50. Questions?<br />Uri Budnik - Director ISV Partner Program, RightScale<br />June 8th, 2011<br />
    51. 51. We hope to see you at our next RightScale User Conference!<br />See all presentations and videos at RightScale.com/Conference.<br />
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