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Why Cloud Management Makes $ense


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RightScale User Conference NYC 2011 - …

RightScale User Conference NYC 2011 -

Uri Budnik, Director ISV Partner Program - RightScale

Cloud is the most nebulous and abused term in information technology today. It describes multiple, disparate service models and has been retroactively applied to countless legacy technologies in attempts to keep them current. In this session, we'll discuss the cloud technology landscape and where RightScale fits in to drive agility, cost, and time savings above cloud infrastructure. RightScale has been investing heavily for the past four years to make cloud infrastructure easy to leverage. This session will clarify elements that are straightforward, what continues to be difficult, and the impact on your schedule and budget.

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  • Telcos built point-2-point networks for their customers
  • PaaS service level with full control of the infrastructure
  • Transcript

    • 1. Why Cloud Management Makes Sense
      Uri Budnik - Director, ISV Partner Program, RightScale
      June 8th, 2011
    • 2. What do we mean by Cloud?
      • Cloud: a nebulous and sometimes (often?) abused term in IT
      • 3. A bit for history first
      • 4. This is a logical diagram for an old school frame relay network
    • What do we mean by Cloud?
      • Cloud is a metaphor for complexity that does not need to be managed
      • 5. The edge of the Cloud serves as a point of demarcation
      • 6. The concept of utility based computing goes back to the *60s
      James Urquant** calls it an application centric operations model
      *John McArthy **Wisdom of Clouds Blog and Cisco
    • 7. What do we mean by Cloud?
    • 8. Cloud Computing Market Landscape
      Applications Deployed in the Cloud
      SaaS - Applications
      PaaS -Application Development & Deployment Platforms
      IaaS - Cloud Management Platforms
      Public Clouds
      Public Cloud Consoles
      Server Configuration Management
      Private Cloud Technology
      Public Cloud
      Private Cloud
      Datacenter Management Platforms
      Public Cloud Technology
    • 9. Early adopters have proven the Cloud model
      • Zynga is the top Facebook game company
      • 10. Farmville, CityVille, Mafia Wars, Zynga Poker, FrontierVille, Café World, etc.
      • 11. 250 million monthly active users!!
      • 12. 5 new players join Zynga every second
      • 13. 10% of the world’s internet population plays Zynga games every month
      • 14. FarmVille added 25 million daily active
      users in its first five months
      • If FarmVille were a country, it would
      be the 5th largest in the world
      Source: Interop presentation, Zynga VP of Infrastructure, May 2011
    • 15. How did they manage that growth and scale?
      • They did it by paying attention to design
      • 16. Using cloud != designing for cloud
      • 17. Accidental tourist in cloud
      • 18. Sign up, launch servers, sit back
      • 19. Good cloud design
      • 20. Secure
      • 21. Reliable
      • 22. No lock-in
      • 23. Started with an internal data
      center, moved to AWS, went
      ‘hybrid cloud’ — zCloud
    • 24. What is still hard (and will continue to be)
      • Multi-Cloud... It’s not easy to make it work across clouds
      • 25. You want to
      conserve the ability
      to change Cloud
      providers in the future
      • You may not find a
      pot of gold at the end
      of the rainbow 
    • 26. We want to use clouds, not build them
      — Adrian Cockcroft, Netflix Infrastructure Team
      Source: Qcon San Francisco 2010 Presentation
    • 27. Why re-invent the wheel?
      Source: Qcon San Francisco 2010 Presentation
    • 28. Cloud API =! Cloud Management System
      • Most Clouds are a set of APIs and maybe a simple UI to launch machines
      • 29. These are basic building blocks, not a management system
      • 30. Challenges:
      Managing multiple users with different levels of access
      • Configuration management and app lifecycle management
      • 31. Track usage and costs across applications and business units
      • 32. All the general purpose things you need to do like: Monitoring, Alarms, Auto-scaling, etc
      • 33. What do you do about IT personnel unilaterally opening an EC2 account and deploying an environment?
    • Why re-invent the wheel?
      • Much effort and capital can be wasted writing software to manage infrastructure. Most companies realize eventually the do it yourself approach is not the best use of limited resources.
    • 34. What about multi-cloud?
      • Not all clouds are created equal
      • 35. Once upon a time there was the expectation that a clear linux top choice would emerge
      • 36. Clouds will proliferate and companies will innovate and differentiate to compete
      • 37. Keep your options open,
      like she does
    • 38. Multi-cloud Reality: clouds
      Source:, May 2011
    • 39. Public IaaS Vendors
    • 40. Complete Systems Management
    • 41. Multi-cloud Best Practices: ServerTemplates
      Integrated approach that puts together all the parts needed to architect single & multi-server deployments
    • 42. ServerTemplates: Many Constituencies
      Modular – Portable – Transparent – Dynamic
      App Libraries
      Environment config
      Sysadmin defined
      Common config
      Vendor provided
      • Ubuntu/RHEL/…
      • 47. MySQL/Oracle/…
      • 48. Tomcat/Jboss/…
      S/W Packages
      Virtual machine
    • 49. Human Capital
      Initial Deployment
      Ongoing Maintenance
      Cloud APIs or Consoles
      Efficiency Gains
      Efficiency Gains
      ~ 50%
      Cloud Management Makes $ense
    • 50. Questions?
      Uri Budnik - Director ISV Partner Program, RightScale
      June 8th, 2011
    • 51. We hope to see you at our next RightScale User Conference!
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