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Introduction, Product Demo & Roadmap and Industry Analyst

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RightScale User Conference NYC 2011 - …

RightScale User Conference NYC 2011 -

More than 400 RightScale customers and partners met for the RightScale User Conference in conjunction with the Cloud Computing Expo in New York City. The daylong event included a product demo of the latest RightScale multi-cloud features as well as customer and analyst presentations plus breakout sessions led by our own RightScale cloud experts and several of our partners. We continued the networking over cocktails on the rooftop of the Hotel Gansevoort with scenic sunset views of the Hudson River.

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  • As David Linthicum put it in a recent post: ”[M]any fail to accept there may be times when the architectural patterns of public clouds best serve the requirements of the business when implemented locally — in a private cloud.”
  • As David Linthicum put it in a recent post: ”[M]any fail to accept there may be times when the architectural patterns of public clouds best serve the requirements of the business when implemented locally — in a private cloud.”
  • Much of this comes from legacy orientations & inertia
  • Irving Wladawsky-Berger slide on IT infrastructure growth—Irving Wladawsky-Berger slide on IT infrastructure growth

Transcript

  • 1. Welcome!
    RIGHTSCALE USER CONFERENCE
    June 2011
  • 2. Welcome
    • Thanks to everyone here, thanks to CCExpo
    • 3. Announcements & reminders
    • 4. #RightScale #CCExpo on Twitter
    • 5. Morning agenda
    • 6. 9:30-12:15pm - RightScale, Forrester Research, RightScale customers
    • 7. Agenda for afternoon
    • 8. 1:30-5:30pm - 16 breakout sessions from RightScale and partners
    • 9. Evening cocktail at Gansevoort Hotel
    • 10. Shuttle buses running at 5:30pm
  • Thank you to our partners!
    Gold Sponsors
    Silver Sponsors
  • 11. Real Cloud Experience. Shared.
    • Who’s here today
    • 12. Good sense of where cloud market stands
    • 13. Clear understanding of RightScale – demos
    • 14. Learn & share what’s working in cloud infrastructures
    • 15. When & where cloud works best
    • 16. Ask questions in the community
    • 17. Take away actionable information for your cloud projects
  • Cloud Growth
  • 18. Cloud Growth
  • 19. Cloud Revenues
  • 20. Trend: ‘cloud computing’
  • 21. Trend: ‘IaaS’
  • 22. Beginning of a Tidal Shift
    • Big Switch – electricity grid
    • 23. New IT Stack (replacing LAMP)
    • 24. Third Revolution
    • 25. ‘Cloud is unstoppable’
    • 26. CTO – Thorsten von Eicken
  • Beginning of a Tidal Shift
    • Big Switch – electricity grid
    • 27. New IT Stack (replacing LAMP)
    • 28. Third Revolution
    • 29. ‘Cloud is unstoppable’
    • 30. CTO – Thorsten von Eicken
    • 31. Cloud is still in its early years
    • 32. Will be growing faster & faster to 2020 and beyond
    • 33. You are the innovators and pacesetters!
  • RightScale Growth
    RightScale roughly doubling each year:
    • CPU cycles used
    • 34. Number of servers launched
    • 35. Number of servers running in steady state
    • 36. ServerTemplates created by customers
    • 37. Scale of individual customers
    • 38. Larger than most enterprises – e.g. over 100M daily users
  • Server Type Distribution Over Time
    October 2007 – average cost $0.10/hr
  • 39. Server Type Distribution Over Time
    July 2008 – average cost $0.18/hr
  • 40. Server Type Distribution Over Time
    January 2009 – average cost $0.20/hr
  • 41. Server Type Distribution Over Time
    July 2009 – average cost $0.25/hr
  • 42. Server Type Distribution Over Time
    October 2009 – average cost $0.32/hr
  • 43. Server Type Distribution Over Time
    April 2010 – average cost $0.50/hr
  • 44. Server Type Distribution Over Time
    June 2011 – average cost $0.67/hr
  • 45. What’s Driving Cloud?
    Four horsemen
    Cut costs
    Improve agility
    Increase scale & reliability
    Leverage best practices
    Highly effective layers of abstraction
    SaaS – cloaked below the browser
    PaaS – cloaked below the code
    IaaS – cloaked below the OS
    Each layer achieves scalability & reliability through uniformity
    True clouds are API-driven!
  • 46. Public IaaS Vendors
  • 47. Public Cloud
    FabrizioGagliardi, Microsoft Research
  • 48. On-Premise Cloud
    Yankee Group, 2010
  • 49. Public, Private, Hybrid
    False cloud or false debate?
    Cloud definitions differ in focus
    Cloud as business model
    Cloud as operational model
  • 50. Public, Private, Hybrid
    False cloud or false debate?
    Cloud definitions differ in focus
    Cloud as business model
    Cloud as operational model
    “Clouds are like buses: Public isn’t always better.”
    Sinclair Schuller, Apprenda
  • 51. Challenges & Blockers
    Security Reliability Lock-in
  • 52. Security
    • Myth: “The Cloud is not secure”
    • 53. Reality: Multi-tiered approach required
    • 54. Distinguish between
    • 55. Security, compliance & trust
    • 56. Security is shared responsibility
    • 57. Certifications increase all the time
    • 58. SAS 70 Type 2
    • 59. PCI DSS
    • 60. ISO 27001
    • 61. FISMA Low
    • 62. HIPAA solutions
    • 63. Private cloud is a new answer
    • 64. Security team at RightScale
  • Reliability
    • Myth: “The Cloud is not reliable”
    • 65. Reality: Everything fails
    • 66. Operational excellence at scale is impressive
    • 67. Compare to most enterprise data centers
    • 68. But public cloud failures can be big
    • 69. Business continuity = redundancy & failover
    • 70. How much do you want to spend?
    • 71. With multiple cloud options, costs lower than ever!
    • 72. Comes down to design, automation and management
  • Lock-In
    • Myth: “The Cloud locks you in”
    • 73. Reality: It’s up to you
    • 74. Data has mass
    • 75. Vendor contracts
    • 76. Vendor features & APIs
    • 77. What you can do
    • 78. Preserve multiple choices for any service
    • 79. Keep contracts to length you can predict
    • 80. Avoid unique services & APIs
    • 81. Anticipate moving – set up small footprints elsewhere
    • 82. Pilot a private cloud
    • 83. Design for portability: architecture choices matter
  • Pay Attention to Design
    • Survey at Interop in May 2011
    • 84. 70% plan to implement cloud
    • 85. 70% did not have confidence in managing performance of cloud
    • 86. Sciencelogic.com
    • 87. Using cloud != designing for cloud
    • 88. Accidental tourist in cloud
    • 89. Sign up, launch servers, sit back
    • 90. Good cloud design
    • 91. Secure
    • 92. Reliable
    • 93. No lock-in
    • 94. Also more efficient…
  • IDC - Virtualization 2.0 - Dec 2006
  • 95. Operational Efficiency
    51% deployment & incident management
    Source: Deepak Patil, GFS 2006
  • 96. Operational Efficiency
    51% deployment & incident management
    Server-to-admin ratio is an indicator of admin costs
    Inefficient operations as low as 20:1
    Above average ratio 150:1 (enterprises typically in the 70 to 140 range)
    Best practices over 2,000:1
    Savings on admin costs of easily 50%
    Source: Deepak Patil, GFS 2006
  • 97. Live Demo
    • Let’s take a tour of what this actually looks like in RightScale
    • 98. What cloud management offers out of the box
    • 99. Single user scenario
    • 100. Growing to larger organization with disaster recovery
    • 101. Freedom of choice
  • Roadmap Preview
    MultiCloud Management
    Configuration and Operations
    • Community Localization
    • 102. MultiCloud API 2.0
    • 103. Security Tools & Certifications
    • 104. Usability Improvements
    • 105. Full Hybrid Web Stack for Rackspace, Cloud.com, Eucalyptus, AWS
    • 106. Microsoft SQL Server HA
    • 107. Windows Active Directory + join Domain scripts
    • 108. Advanced Workflow
    Cloud Support
  • Key Takeaways
    • Dynamic runtime configuration with control
    • 112. Automation
    • 113. Failure resilient designs
    • 114. Easy on-ramp
    • 115. Portability
    • 116. Visibility – from resources to users to actions
  • MultiCloud Marketplace
    “RightScale the Latest to Provide App Store for Infrastructure”
    By Derrick Harris
  • 117. ServerTemplate™ Showdown Winners
    Most Innovative
    • Hadoop CDH2
    • 118. So-net Entertainment Corporation
    Most Popular Practical
    • Drupal v7.0 All-In-One Nginx Edition
    • 119. Practical IT Consulting (PITCON)
    Most Useful and Best in Show
    • Joomla 1.6 LAMP All-In-One
    • 120. Integral R and D
    Trip to RightScale HQ
    in Santa Barbara!
  • 121. Frank GillettVice President, Principal Analyst Forrester Research, Inc.
  • 122. Why motivations and app architecture matter for understanding and using cloud IaaS
    Frank E. Gillett, Vice President and Principal Analyst
    June 8, 2011
  • 123. Ignore the confusing industry conversation on IaaS and focus on optimizing your workload to the right cloud IaaS options
  • 124. Agenda
  • 125. Virtualization use is high – 76% of enterprises – so firms are ready for cloud IaaS, right?
    Source: Forthcoming, “Navigating The Shifts In Computing Infrastructure Markets” Forrester report
  • 126. No, they aren’t very ready for IaaS — firms with 100+ x86 servers have only virtualized 15% of OS instances.But they are virtualizing fast - 50% by summer 2012!
    Source: Forthcoming, “Navigating The Shifts In Computing Infrastructure Markets” Forrester report
  • 127. IT managers prioritize server virtualization (80%) much more than internal (29%) or public (28%) cloud
    Source: Forthcoming, “Navigating The Shifts In Computing Infrastructure Markets” Forrester report
  • 128. Only 6% of firms will reach Forrester’s concept of server virtualization maturity this year – help wanted!
    Source: Forthcoming, “Navigating The Shifts In Computing Infrastructure Markets” Forrester report
  • 129. Only 13% of enterprise IT will implement IaaS by Q3, 2011 – many are interested but lack plans
    Source: March 2011, “Navigating The Shifts In Computing Infrastructure Markets” Forrester report
  • 130. IT infrastructure buyers are not representative of today’s users of cloud IaaS
    IT infrastructure buyers focus on typical back office workloads
    Today’s popular IaaS workloads are different:
    Test and development
    Web and consumer services, such as web sites and games
    Grid computing and compute intensive calculations
    Engineering and scientific workloads
    So how to make sense of the industry conversation about IaaS?
     It’s really two different conversations....
  • 131. Agenda
  • 132. There are two distinct types of cloud IaaS buyer — informal buyers and formal buyers
    Source: Forthcoming, “Navigating The Shifts In Computing Infrastructure Markets” Forrester report
  • 133. Formal buyers (IT infrastructure) identify informal buyers as having the most interest in cloud IaaS
    Source: Forthcoming, “Navigating The Shifts In Computing Infrastructure Markets” Forrester report
  • 134. Informal software buyers use or plan for IaaS at twice to almost 3x the rate for formal hardware buyers
    Source: Forthcoming, “Navigating The Shifts In Computing Infrastructure Markets” Forrester report
  • 135. According to IT, most IaaS workloads are session and compute-intensive, not transaction apps – and they use for production as much as test/dev
    Source: Forthcoming, “Navigating The Shifts In Computing Infrastructure Markets” Forrester report
  • 136. There are two kinds of IaaS workloads – very different
  • 137. Early customers of cloud try new apps, not back office
    “Web businesses at scale”
    “SaaS for speedy & flex”
    “Experiments & projects”
    “Compute & collab”
  • 138. Early cloud examples
    Indy500.com — streams live race footage and statistics
    Wendy’s— Short-term, interactive promotional site for $0.99 menu.
    ESPN —FanZone message boards
    NASDAQ — Market Replay service
    US Army — Testing troop vulnerability application on cloud platform
    Eli Lilly— drug research
    Harvard Medical School — developing genetic testing models
    Sources: www.NASDAQ.com, www.espnfanzone.com, Indy500.com
  • 139. Unpredictable traffic flows
    • Millions of visitors/month, content constantly changing, what’s popular is unpredictable.
    • 140. GSA migrated the site to Terremark’s The Enterprise Cloud to leverage burst capacity.
    Baseline of systems on a 12-month contract (reserved capacity); all use above is pay per use
    Migrated to the cloud in 10 days
    Govt.-certified data center and govt.-ready security, monitoring, and management
    Integrated their own security above this
    Source: http://www.USA.gov
  • 141. Agenda
  • 142. Why aren’t all startups using IaaS, as hype suggests? Because the specifics matter
    For the base workload, some find that it’s cheaper to own the hardware
    So they use IaaS for the variable and growth part of the workload demand
    Optimizing the app to specific infrastructure can yield big cost saving
    I get feedback of 50% lower costs than IaaS – in specific, optimized cases
    Think of online backup, highly optimized for writes, not reads
    Some simply prefer to have a balance of IaaS and owned hardware
    Migration risk – some started on hardware and don’t see big enough payoff yet
    So they wait until the economics are compelling enough
  • 143. The basics of cloud economics are clear
  • 144. Turning cloud economics to your favor is the key
  • 145. Recommendations
    Know your motivations for using IaaS
    Outsourced-style cost savings or business flexibility?
    Know your workload
    Single instance traditional or web scale?
    Works well on general purpose infrastructure or benefits from optimization?
    Must be in one data center or can it split across on premise and IaaS provider?
    Get help
    Talk to your peers and partners about their experiences with apps, hardware, management service providers, and IaaS providers
    Consider IaaS management service providers that have deep experience with a variety of workloads, business needs, and IaaS providers
  • 146. Thank you
    Frank E. Gillett
    +1 617.613.6017
    fgillett@forrester.com
    Twitter: @frankgillett
    LinkedIn: frankgillett
    www.forrester.com
  • 147. Thank You!
  • 148. Afternoon Breakout Sessions
  • 149. We hope to see you at our next RightScale User Conference!
    See all presentations and videos at RightScale.com/Conference.