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Advancing Cloud Initiatives and Removing Barriers to Adoption

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RightScale User Conference NYC 2011 - …

RightScale User Conference NYC 2011 -

Michael Crandell - CEO, RightScale
Brian Adler - Solutions Architect, RightScale

Cloud misconceptions and corporate inertia often surface as the greatest inhibitors of enterprise cloud adoption. In this session, we'll share successful enterprise use cases and give you practical tips on addressing legitimate concerns to accelerate cloud adoption within your organization. We'll discuss specific issues that enterprises often encounter when using cloud-based resource pools, such as managing security, visibility, and control through infrastructure audits.

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  • Early AdoptersThey “buy into new product concepts very early in their life cycle, but unlike innovators, they are not technologists. Rather they are people who find it easy to imagine, understand, and appreciate the benefits of a new technology, and to relate these potential benefits to their other concerns. Because they rely on their own intuition and vision, they are key to opening up any high-tech market segment.”Change Agent “What the early adopter is buying [is a] change agent. By being the first to implement this change in their industry, the early adopters expect to get a jump on the competition… They are also prepared to bear with the inevitable bugs and glitches.”Early MajorityThey “share some of the early adopter’s ability to relate to technology, but ultimately they are driven by a strong sense of practicality. … They want to see well-established references before investing substantially. Because there are so many people in this segment—roughly one-third of the whole adoption life cycle—winning their business is key to any substantial profits and growth.”Productivity Improvement “By contrast, the early majority want to buy a productivity improvement for existing operations. … They want technology to enhance, not overthrow, the established ways of doing business.” And “they do not want to debug somebody else’s product.”
  • Early AdoptersThey “buy into new product concepts very early in their life cycle, but unlike innovators, they are not technologists. Rather they are people who find it easy to imagine, understand, and appreciate the benefits of a new technology, and to relate these potential benefits to their other concerns. Because they rely on their own intuition and vision, they are key to opening up any high-tech market segment.”Change Agent “What the early adopter is buying [is a] change agent. By being the first to implement this change in their industry, the early adopters expect to get a jump on the competition… They are also prepared to bear with the inevitable bugs and glitches.”Early MajorityThey “share some of the early adopter’s ability to relate to technology, but ultimately they are driven by a strong sense of practicality. … They want to see well-established references before investing substantially. Because there are so many people in this segment—roughly one-third of the whole adoption life cycle—winning their business is key to any substantial profits and growth.”Productivity Improvement “By contrast, the early majority want to buy a productivity improvement for existing operations. … They want technology to enhance, not overthrow, the established ways of doing business.” And “they do not want to debug somebody else’s product.”

Transcript

  • 1. Advancing Cloud Initiatives and Removing Barriers to Adoption
    Michael Crandell - CEO, RightScale
    Brian Adler - Sr. Professional Services Architect, RightScale
    June 8th, 2011
  • 2. Agenda
    State of the Cloud in the Enterprise
    Perceived Barriers to Adoption
    Enterprise Use Cases
    Pragmatic Path to Cloud Adoption
  • 3. Similar to the electrical grid, compute resources are becoming a commodity
    Beginning of Tidal Shift
  • 4. Global Market
  • 5. New Reality
  • 6. Servicing 100,000,000+ users daily
    RightScale platform usage 285% Year-Over-Year growth
    Operating at Web Scale
  • 7. RightScale in Enterprise
  • 8. Agenda
    State of the Cloud in the Enterprise
    Perceived Barriers to Adoption
    Enterprise Use Cases
    Pragmatic Path to Cloud Adoption
  • 9. Who’s Driving Cloud Initiatives
  • 10. The VP of NO
  • 11. Challenges & Blockers
  • 12. Challenges & Blockers
    Security Reliability Lock-in
  • 13. Security
    • Myth: “The Cloud is not secure”
    • 14. Reality: Multi-tiered approach required
    • 15. Distinguish between
    • 16. Security, compliance & trust
    • 17. Security is shared responsibility
    • 18. Certifications increase all the time
    • 19. SAS 70 Type 2
    • 20. PCI DSS
    • 21. ISO 27001
    • 22. FISMA Low
    • 23. HIPAA solutions
    • 24. Private cloud is a new answer
    • 25. Security team at RightScale
  • Reliability
    • Myth: “The Cloud is not reliable”
    • 26. Reality: Everything fails
    • 27. Operational excellence at scale is impressive
    • 28. Compare to most enterprise data centers
    • 29. But public cloud failures can be big
    • 30. Business continuity = redundancy & failover
    • 31. How much do you want to spend?
    • 32. With multiple cloud options, costs are lower than ever!
    • 33. Comes down to design, automation, management
  • Lock-In
    • Myth: “The Cloud locks you in”
    • 34. Reality: It’s up to you
    • 35. Data has mass
    • 36. Vendor contracts
    • 37. Vendor features & APIs
    • 38. What you can do
    • 39. Preserve multiple choices for any service
    • 40. Keep contracts to length you can predict
    • 41. Avoid unique services & APIs
    • 42. Anticipate moving – set up small footprints elsewhere
    • 43. Pilot a private cloud
    • 44. Design for portability: architecture choices matter
  • Agenda
    State of the Cloud in the Enterprise
    Perceived Barriers to Adoption
    Enterprise Use Cases
    Pragmatic Path to Cloud Adoption
  • 45. Enterprise Manager
    • Provides visibility and control of projects across the organization
    • 46. Multiple accounts under the “umbrella” of the Enterprise account
    • 47. Account groups, active servers, run-rate predictions, quotas, etc.
    • 48. User information
    • 49. All users within the Enterprise
    • 50. Individual account memberships and permissions
    • 51. Last access information
    • 52. Audit entries of actions performed
  • Enterprise Manager – Accounts
  • 53. Enterprise Manager – Users
  • 54. Infrastructure Audit
    • Review of all Security Groups or SSH Keys
    • 55. Includes audit of all Regions
    • 56. Security Group audit analyzes public ports, or all ports
    • 57. SSH Key audit analyzes running servers, or all servers
    • 58. Up to 10 audits can be stored, with one being marked as a baseline for comparison
    • 59. Audits can be downloaded as text or JSON files
  • Infrastructure Audit
  • 60. Infrastructure Audit – Security Groups
  • 61. Infrastructure Audit – SSH Keys
  • 62. Self-Service IT Portal
    Goals
    Self-service access …
    … to multiple application stacks
    … on multiple IT resource pools
    Requirements
    Use only compliant and certified builds
    Access selected resource pools based on role & group membership
    Consumption metering and tracking
    Easily share best practices
  • 63. Self-Service IT Portal
  • 64. Dev & Test
    • Lifecycle Challenges
    Limited, shared resources
    Lead time for procuring and provisioning equipment
    Maintaining consistent environments throughout the lifecycle
    Maintaining multiple environments in parallel
    Distributed teams and team members
  • 65. Dev & Test
    Available, Easily Provisioned Resources
  • 66. Batch Processing / Grid Computing
    Challenges
    For IT
    High capital investment, typically low capacity utilization
    Scheduling conflicts, constant provisioning
    Specialized architectural and operational skills
    Specialized software applications and unique datasets
    For End Users
    Wait for resources
    Limited to resources available in the datacenter
  • 67. Grid Computing in the Cloud
    Grid Computing in the Cloud
    Cloud Computing Model
    Resolves Scheduling Issues
    Resources on Demand
    Virtually Infinite Resources
    Supports Faster Processing
    Matches Costs to Demand
    Pay as You Go
  • 68. Cloud-based Grid Computing Use Cases
    Pharmaceutical Analysis – Researchers expected a protein analysis comparing 2.5 million compounds to take a week of processing on internal servers
    • Using hundreds of servers, the job was completed in one day
    Insurance Claims Loss Control – Systems for detecting fraudulent, improper or duplicate claims in batches of millions of claims would have required months of processing time to run and millions of dollars in capital outlay to build in the data center
    • Batch runs finished in a few days at significantly lower cost
    Web 2.0 – One customer transcodes images to render video on demand
    • Processing time was reduced from hours on internal resources to minutes
    Financial Data Processing –Back testing environments that analyze data to test new trading strategies • Trading strategies analyzed faster and more cost-effectively by scaling out servers
  • 69. Scalable Web Applications
  • 70. Scalable Web Applications
    • Add capacity as demand dictates
    • 71. Classic example of “pay as you go” utility computing
    • 72. Enables the ability to react to viral and flash-crowd events without degradation of service
    • 73. PaaS solutions exist that can leverage scalability benefits
    • 74. Zend Solution Pack
    • 75. VMware’s Cloud Foundry
    • 76. Hybrid cloud environments can scale to take advantage of both public and private clouds
    • 77. Zynga’s Z Cloud is currently the largest hybrid cloud in the world, all of which is managed through the RightScale platform
  • Agenda
    State of the Cloud in the Enterprise
    Perceived Barriers to Adoption
    Enterprise Use Cases
    Pragmatic Path to Cloud Adoption
  • 78. The VP of GO
  • 79. Start with Visibility
    Inventory existing IaaS cloud usage
    Get cloud accounts under unified management
    Establish internal standards and processes for governance
    Understand opportunities
    Articulate needs & solutions
    Demonstrate a solution
    Education
    References
    Demo
    Propose a project
  • 80. Leverage Available Accelerators
    • Documentation
    • 81. Online documentation/video tutorials (support.rightscale.com)
    • 82. Support
    • 83. Technical Support
    • 84. Education Services
    • 85. JumpStart Training
    • 86. Instructor-Led Training (ILT)
    • 87. Professional Services
    • 88. Virtual Onsites
    • 89. Premium Onboarding
    • 90. Deployment Reviews
    • 91. Deployment Build-out / Custom ServerTemplate Development
    • 92. High Availability (HA) Assessments
  • 93. RightScale Resource Pools
    Requirements Filter
    Application Portfolio
    Public Clouds
    Performance
    App 1
    App 1
    Private Clouds
    Cost
    App 2
    App 2
    AWS VPC
    Security
    App N
    Compliance
    App N
    Resource Pools
    Reliability
    Data Center
    Colocation
    Assess Applications for Fit
  • 94. Demo
    Create a demo
    Address a specific problem or opportunity
    Example:
    Live demo to access a pre-configured deployment (in this case, the IBM middleware stack), make a modification and launch
    You are demonstrating control, agility and rapid provisioning
    Chins from the IBMers were on the floor when they saw a full IBM middleware stack provisioned in 6 minutes 
    Call us if you’d like help
  • 95. Propose a Project
    Not an all-or-nothing, either/or discussion
    Any given project may or may not be suited for cloud
    10+ reasons to use cloud / 10+ reasons not to
    Don't boil the ocean – go for low-hanging fruit
    Use small, well-defined projects to kick off a POC
    Once first application is operational, expand from there
    Take advantage of “VIP accounts”
    Cloud-ready Solution Packs
    Develop & Test, ScalableWebsite
    Grid, Gaming Editions
  • 96. Reference Customers
  • 97. Key Takeaways
    • Dynamic runtime configuration with control
    • 98. Automation
    • 99. Failure resilient designs
    • 100. Easy on-ramp
    • 101. Portability
    • 102. Visibility – from resources to users to actions
  • Questions?
    Michael Crandell - CEO, RightScale
    Brian Adler - Sr. Professional Services Architect, RightScale
    June 8th, 2011
  • 103. We hope to see you at our next RightScale User Conference!
    See all presentations and videos at RightScale.com/Conference.