New York
Agency Dinner
Sept 19th 2013
#2#
#rightscale!
Thanks to our Partner and Co-Sponsor !
#3#
#rightscale!
Strong Expertise With Digital Marketing!
#4#
#rightscale!
Normal!
#5#
#rightscale!
When Things Go Wrong!
#
A Few Examples of Success Disasters!
#7#
#rightscale!
3 Realities for Digital Marketing!
Unpredictable Demand
 


 

Tight Deadlines 


 

Risk of Outages
#8#
#rightscale!
RightScale: The Technology Behind Great Ideas
Re-use
Reference
Architectures
Quick
Provisioning
Auto-Scal...
#9#
#rightscale!
Unpredictable Demand!
#10#
#rightscale!
Cloud and RightScale: A Great Fit For
Unpredictable Traffic!
Traditional Hardware Provisioning:
Flexible ...
#11#
#rightscale!
On-Demand Scalability with Mars
Situation:
•  Chocolate giveaway
•  Took corporate infrastructure down
a...
#12#
#rightscale!
Tight Deadlines!
#13#
#rightscale!
Quick Provisioning and Re-Use
of Reference Architectures
MASTER DB SLAVE DB
APP SERVERS
LOAD BALANCERS
S...
#14#
#rightscale!
Speed-to-Market at American Girl
Situation:
•  New virtual world for doll owners
•  Bad performance in d...
#15#
#rightscale!
Risk of Success Disasters!
#16#
#rightscale!
Resilient Campaign Deployments
LOAD BALANCERS
MASTER DB SLAVE DB
APP SERVERS
LOAD BALANCERS
REPLICATE
DN...
#17#
#rightscale!
Meeting Application SLAs
Situation:
•  Had 99.9% uptime commitment for
loyalty platform
•  AWS outage ta...
#rightscale!
#18#
rightscale.com/holidays!
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RightScale Roadtrip - The Power of a Cloud-Enabled Agency

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RightScale Roadtrip - The Power of a Cloud-Enabled Agency

  1. 1. New York Agency Dinner Sept 19th 2013
  2. 2. #2# #rightscale! Thanks to our Partner and Co-Sponsor !
  3. 3. #3# #rightscale! Strong Expertise With Digital Marketing!
  4. 4. #4# #rightscale! Normal!
  5. 5. #5# #rightscale! When Things Go Wrong!
  6. 6. # A Few Examples of Success Disasters!
  7. 7. #7# #rightscale! 3 Realities for Digital Marketing! Unpredictable Demand Tight Deadlines Risk of Outages
  8. 8. #8# #rightscale! RightScale: The Technology Behind Great Ideas Re-use Reference Architectures Quick Provisioning Auto-Scaling Cost Forecasting & Tracking Monitoring Resilient Applications RightScale Consulting Any Cloud
  9. 9. #9# #rightscale! Unpredictable Demand!
  10. 10. #10# #rightscale! Cloud and RightScale: A Great Fit For Unpredictable Traffic! Traditional Hardware Provisioning: Flexible Cloud Provisioning:
  11. 11. #11# #rightscale! On-Demand Scalability with Mars Situation: •  Chocolate giveaway •  Took corporate infrastructure down and could only handle 1/10th of traffic RightScale Solution: •  Up and running with RightScale using cloud in 7 Days •  Smoothly scaled to meet load •  Marketing team could see real time traffic changes when radio and TV ads were running
  12. 12. #12# #rightscale! Tight Deadlines!
  13. 13. #13# #rightscale! Quick Provisioning and Re-Use of Reference Architectures MASTER DB SLAVE DB APP SERVERS LOAD BALANCERS SNAPSHOTS CLOUD STORAGE Acme Co. Campaign MASTER DB SLAVE DB APP SERVERS LOAD BALANCERS SNAPSHOTS CLOUD STORAGE Hot Campaign MASTER DB SLAVE DB APP SERVERS LOAD BALANCERS SNAPSHOTS CLOUD STORAGE New Campaign MASTER DB SLAVE DB APP SERVERS LOAD BALANCERS SNAPSHOTS CLOUD STORAGE ABC Campaign
  14. 14. #14# #rightscale! Speed-to-Market at American Girl Situation: •  New virtual world for doll owners •  Bad performance in data center •  Tight Deadline: Holiday catalog drop promoting virtual world was imminent RightScale Solution: •  Up and running with RightScale using cloud in 14 Days •  Scaled to meet performance •  Stable system •  Reduced costs
  15. 15. #15# #rightscale! Risk of Success Disasters!
  16. 16. #16# #rightscale! Resilient Campaign Deployments LOAD BALANCERS MASTER DB SLAVE DB APP SERVERS LOAD BALANCERS REPLICATE DNS APP SERVERS SLAVE DB REPLICATE 172.168.7.31 SNAPSHOTS SNAPSHOTS CBS CLOUD FILES
  17. 17. #17# #rightscale! Meeting Application SLAs Situation: •  Had 99.9% uptime commitment for loyalty platform •  AWS outage takes down Master DB RightScale Solution: •  Leveraged pre-built RightScale ServerTemplates •  Multi-region HA/DR setup •  Scale rapidly to meet load •  Downtime limited to minutes vs hours for other companies
  18. 18. #rightscale! #18# rightscale.com/holidays!
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