• Share
  • Email
  • Embed
  • Like
  • Private Content
RightScale Roadtrip Boston: Accelerate to Cloud
 

RightScale Roadtrip Boston: Accelerate to Cloud

on

  • 513 views

The Accelerate to Cloud keynote will help you understand the current state of cloud adoption, identify the business value for your organization, and provide you a framework to plot your course to ...

The Accelerate to Cloud keynote will help you understand the current state of cloud adoption, identify the business value for your organization, and provide you a framework to plot your course to cloud adoption.

Statistics

Views

Total Views
513
Views on SlideShare
513
Embed Views
0

Actions

Likes
1
Downloads
11
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    RightScale Roadtrip Boston: Accelerate to Cloud RightScale Roadtrip Boston: Accelerate to Cloud Presentation Transcript

    • Boston
    • 2 # Today’s Agenda! 3:00 Accelerate to Cloud Robert Shroll, RightScale, Sales Director 3:45 "Demo: Agility in a Cloud-Enabled Enterprise Claudio Gentile, RightScale, Cloud Solutions Engineer 4:30 Plotting Your Route Robert Shroll, RightScale, Sales Director! ! 4:45 Using Cloud at Percipio Media Tony Deigh, Percipio Media, CTO 5:30 "Networking and Cocktails #rightscale!
    • 3 # Global Cloud Management Service! Midwest Chicago London Amsterdam Seattle Dublin Oregon NYC Area SF Area Tokyo DC Area Shanghai Southeast Las Vegas Hong Kong Hyderabad Singapore Dallas São Paulo Private Clouds Sydney Public Clouds Amazon Web Services Tata Datapipe Logicworks Windows Azure Google Cloud Platform Rackspace HP Cloud #rightscale! IDCF / Yahoo! Japan SoftLayer
    • 4 # 3 Steps to Accelerate Your Cloud! 1 Get Out Your Map 2 Pick Your Destination 3 Plan a Route #rightscale!
    • # Get Out Your Map! #rightscale!
    • 6 # Choice! The Rise of the Clouds #rightscale!
    • 7 # What a Difference a Year Makes! Launched Goes OpenStack GA 2012! Apr Jun Launched Open Sourced #rightscale! Aug Oct 2013! Dec Adds Australia Feb Apr Jun vCHS GA Grizzly Released Aug
    • 8 # Hybrid Matures! All of the Above Multi-public 15% No plans 7% Multi-private 15% Single public 11% Multi-cloud 77% Hybrid cloud 47% Single private 5% Source: RightScale State of the Cloud Report 2013 #rightscale!
    • 9 # Evolution of Hybrid Architectures! From a Portfolio of Resource Pools… …to a unified Resource Pool. Public Cloud! App 1 #rightscale! App 2 Private Cloud! App 3 2 App 4
    • 10 # Using! Cloud! Unlocks! Value #rightscale!
    • 11 # Cloud Maturity Model! 8%! 17%! 26%! 23%! 26%! No! Plans! Cloud! Watchers! Cloud! Beginners! Cloud! Explorers! Cloud! Focused! Planning! First project! Apps running! Heavy use! Source: RightScale State of the Cloud Report 2013 #rightscale!
    • 12 # Benefits Grow! 100% % of Respondents 80% 60% Business continuity Higher performance Geographic reach IT staff efficiency Higher availability Faster time to market with apps Greater scalability Faster access to infrastructure 40% 20% 0% Cloud Beginners Cloud Explorers Cloud Focused Source: RightScale State of the Cloud Report 2013 #rightscale! 12
    • # Pick a Destination! #rightscale!
    • 14 # What Do You Need to Consider?! #rightscale!
    • 15 # Consideration: Consistency ! Consistent performance & reliability Consistent utilization #rightscale!
    • 16 # Consideration: Security ! Security outside the private network Heterogeneous APIs and behaviors #rightscale!
    • 17 # Consideration: Waste! Simple, flexible ordering Complex merchandising and procurement Self-service de-provisioning #rightscale!
    • 18 # Consideration: Automation! Architectural rework Dynamic configuration Integrated monitors and orchestration #rightscale!
    • 19 # Consideration: Tracking & Planning! Budgeting Chargeback Purchase options #rightscale!
    • 20 # Why! Cloud! Management?! #rightscale!
    • 21 # What Defines Business Value For You?! Increase Enterprise Agility Drive Operational Efficiencies Faster Time to Market Accelerate Innovation Fail (or Succeed) Fast Cut Infrastructure Costs Reduce Overprovisioning Increase IT Efficiency Expand Markets & Capabilities New Geographies New Capabilities Web-Scale Applications Increase Investment Flexibility CapEX to OpEX Reduce sunk costs Increase spending visibility Reduce Risk Increase service availability Secure environments Reduce vendor lock-in #rightscale!
    • 22 # Cloud Management is…! A framework of tools to solve cloud challenges and increase your ability to enjoy cloud benefits ! 1.  Self-service accessibility of an approved configuration menu 2.  Consistency and reliability of shared, commodity resources 3.  Elastic, instantaneous scalability driven by automation! 4.  Visibility across the organization and security across resources 5.  Usage and cost transparency and optimization! #rightscale!
    • 23 # Time for a Test Drive…! #rightscale!
    • 24 # The RightScale SaaS Platform! Cloud Now On-Demand Access to Cloud Rock Solid Proven Scalability and Reliability Freedom of Choice Enterprise SLAs Deploy Anywhere, Move Anywhere Data-Center Independent Control Plane No Worries Auto-Upgrades Keep You Current Connection-Ready Extensive API for Easy Integration #rightscale!
    • Percipio Media LLC PERCIPIO MEDIA IN THE CLOUD 15-Oct-13 25
    • Who is Percipio Media? 26 Operate > 100 job sites ¨  25mm members ¨  Job Seeker Products Database Marketing via email, phone, text, retargeting Paid Traffic (e.g., Google Search) Percipio Media LLC Monetization Arbitrage & Member Acquisition Monetization (e.g., clicks, leads, job applications) (e.g., clicks, leads, job applications) 15-Oct-13
    • Who is Percipio Media? 27 Organic growth – bootstrap funding ¨  Data is at the core of our business ¨  ¤  HypothesizeèExperimentèAnalyzeèIterate ¨  Speed is more important than perfection We try to judge every activity by potential lift to gross profit Percipio Media LLC 15-Oct-13
    • Percipio Media Growth 28 Percipio Media LLC 15-Oct-13
    • What is an Internet Start-up? 29 ¨  Open Source Software ¤  Huge ¨  leverage with no cash outlay Cloud Computing & Services ¤  Scalable, ¨  Internet Marketing ¤  Scalable, ¨  low cash entry, low people entry targetable, optimizable Smart People ¤  Data Percipio Media LLC savvy 15-Oct-13
    • Why? 30 ¨  Most critical things in any start-up ¤  People ¤  People ¤  People ¤  Speed-to-market ¤  Cash ¨  flow OSS, Cloud Computing, Internet Marketing provide leverage on all of these Oh, we can solve that problem with money? Great! Percipio Media LLC 15-Oct-13
    • Cloud Stuff We Use Today 31 ¨  As of 8/2013 100% of our production & development infrastructure is at Amazon ¤  EC2 – servers and storage – since 5/2010 n  n  ¤  ¤  ¤  ¤  ¤  ¤  84 instances 14.5Tb provisioned EBS storage S3 – storage – since 12/2011 CloudFront – Content delivery network – since 10/2010 Route 53 – DNS – since 10/2012 Redshift – Data warehouse – since 4/2013 DynamoDB – Key/value storage – in test CloudHSM – hardware key management – evaluating ¨  RightScale – server management – free service since 5/2010; paid since 1/2012 ¨  EngineYard – Ruby environment management – since 2/2012 ¨  NewRelic – Java & Ruby performance monitoring – since 9/2010 ¨  Scout – server monitoring – since 7/2010 ¨  Airbrake – exception monitoring – since 7/2010 ¨  24x7 – DNS/server response monitoring – since 7/2010 ¨  Salesforce.com – CRM – since 10/2010 ¨  Github – (limited) source control – since 2/2012 ¨  JIRA & Confluence – Issue tracking & Wiki – since 5/2011 ¨  Yammer – intra-company communication – since 12/2012 ¨  Casper – Mac laptop management – in test Computing Percipio Media LLC Support Services 15-Oct-13
    • Amazon Web Services 32 Magic Quadrant for Cloud Infrastructure as a Service http://www.gartner.com/technology/reprints.do?id=1-1IMDMZ5&ct=130819&st=sb&ref_=8 Percipio Media LLC 15-Oct-2013
    • Key Systems using Cloud Computing 33 ¨  ¨  7 RoR Web applications Core decision engine 3 MySQL database shards with 2 read-only mirrors ¤  J2EE Web application ¤  HAProxy load balancers ¤  ¨  Job search engine Replicated MySQL + Ultrasphinx ¤  Riak DB ¤  J2EE Web application ¤  ¨  ¨  ¨  Analytics DB (Redshift) Bid computation (Redshift + MySQL + Java) 2 Source Control systems (SVN & git/Gerrit) Percipio Media LLC 15-Oct-13
    • Our Philosophy 34 ¨  Do as little as possible ¤  We ¨  are still using some 2-year-old RightScripts Push-button scaling and staging environments ¤  90% ¨  automation is often good enough You can engineer whatever uptime you need ¤  Don’t ¨  ¨  over-engineer Over-engineer capacity – it’s just $$$ Try stuff! ¤  Clone and test via EBS, Redshift snapshots ¤  Look for higher leverage services (e.g., Redshift) Percipio Media LLC 15-Oct-13
    • Tools 35 RightScale ¨  MySQL replication ¨  ec2-consistent-snapshot ¨  pt-online-schema-change ¨  RAID/LVM w/dedicated IOPS ¨  Percipio Media LLC 15-Oct-13
    • # Plot Your Route! #rightscale!
    • # Where to Start: Segment Your App Portfolio! ROI Nightmare •  Monolithic •  Hairball #rightscale! Traditional •  Legacy •  Standard technologies Elastic Web •  •  Web architecture Elastic design Cloud-Ready •  •  Greenfield Designed for cloud
    • 38 # Evaluating Applications for the Cloud! •  Business impact •  Should we put this app on the cloud? •  What benefits will we get? •  Technical requirements •  Can we put this app on the cloud? •  How much will migration or build out cost? •  Choose the best ROI •  High business impact •  Appropriate technical requirements #rightscale!
    • 39 # Business Impact: Framework Sample! App 1 Business Impact Fast time to market Experimental Demand fluctuation Transitory/Time limited Many instances Many changes DevOps New geographies New capabilities OpEX is desirable #rightscale! App 2 App 3 App 4 App 5 u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u
    • 40 # Technical Fit: Framework Sample! App 1 Governance Factors Data Residency Regulatory (PCI, HIPAA) Security Requirements Technical Requirements Load Balancer: Session Affinity Application: Licensing Cache: Persistent Database: Working set size Security: Egress filtering … #rightscale! App 2 App 3 App 4 App 5 u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u
    • 41 # Rank Your Apps to Prioritize! Refactor Quick Wins Business Impact App 3 App 5 App 4 App 6 App 1 App 2 App 8 App 9 App 7 Don’t Migrate Hold Off Technical Fit #rightscale!
    • 42 # 4 Common Starting Points! Marketing Campaigns Self Service Test & Dev Mobile Apps Batch Processing #rightscale!
    • 43 # Your Cloud Team: Org Implications! Create a cloud team with a mix of new and existing talent Evaluate existing processes, tools are only part of the story Focus on business drivers – agility, efficiency, new markets, opex #rightscale!
    • 44 # A Cloud Itinerary! •  Lay out your cloud strategy •  Understand your Business Value Tracks •  Develop your goals, what you want to accomplish •  Determine how you will evaluate success •  Select applications and use cases based on ROI •  Start with the best, not the worst, technical fit •  Align to meaningful business impact •  Favor greenfield and cloud-friendly applications •  Get started •  Stand up an application on a public cloud •  Run a POC private cloud •  Start using tools that will make scaling your cloud strategy easier #rightscale!
    • 45 # What Defines Business Value For You?! Increase Enterprise Agility Drive Operational Efficiencies Faster Time to Market Accelerate Innovation Fail (or Succeed) Fast Cut Infrastructure Costs Reduce Overprovisioning Increase IT Efficiency Expand Markets & Capabilities New Geographies New Capabilities Web-Scale Applications Increase Investment Flexibility CapEX to OpEX Reduce sunk costs Increase spending visibility Reduce Risk Increase service availability Secure environments Reduce vendor lock-in #rightscale!
    • 46 # Driving Business Value from Cloud! Agility Efficiency #rightscale! New Markets and Products Changing the Financial Model
    • 47 # Agility at Pearson! Requirements: •  Large scale, 3M+ students •  Single-tenant SaaS •  Multi-cloud •  Fast customer POC & onboarding Solution: •  Clone-able, customizable environments •  Consistent dev and production environments •  AWS and Rackspace •  Ability to easily pilot and test #rightscale!
    • 48 # What is Pearson Doing?! Our Goals •  A test-bed for automation and integration •  A showcase for transformation Our Objectives •  Push-button deployment •  Automated integration into existing management tools. •  Asset Management •  Monitoring •  Configuration and Software Deployment #rightscale!
    • 49 # Using RightScale! •  Integration Bus model •  RightScale brokers the APIs •  Simple hooks: RightScale provides the hooks •  Loose binding: Pearson owns most of the logic •  Cross cloud support •  Templates •  Images •  API (almost) •  Easy to shift the integration points #rightscale!
    • 50 # Efficiency at Samsung SDS! Requirements: •  Private cloud offering by ‘central IT’ to business units •  AWS-like and AWS-integrated •  Low latency for data replication Solution: •  Hybrid OpenStack & AWS cloud •  Additional ‘Availability Zone’ for cost, HA, and performance •  Unified management with RightScale #rightscale!
    • BUSINESS DRIVERS Global, Elastic infrastructure to support unpredictable B2C Service traffic B2C Service Requirements §  Predictable High Performance SDS Directions Openstack B2C Private Cloud (SPCS) §  Samsung SDS Security Policy compliance §  Flexible and Low Cost Infrastructure §  Unpredictable Demand §  Low upfront investment §  Unified Cloud Management System §  Global Deployment that meets user performance Copyright © 2013 Samsung SDS Co., Ltd. All rights reserved Customized security Scalability & Cost SPCS + Public Cloud = Hybrid Cloud Controller Global Service Dedicated infra Cloud Bursting/DR Integrated Global Operations Unified NOC CDN/ADN
    • HYBRID CONTROLLER! Hybrid Cloud Controller (RightScale) App Deployment Monitoring Automation Governance Resource/App Control/Management Load Balnacer Application Server Database Server Private Cloud(SPCS) Copyright © 2013 Samsung SDS Co., Ltd. All rights reserved •  VPN •  Dedicated Line Load Balnacer Application Server Database Server Public Cloud
    • 53 # New Markets at Intercontinental! •  Targeted Consumer Website for China •  Global Training Environment #rightscale!
    • 54 # Using RightScale! •  Consumer site and training sites use auto-scaling to run efficiently •  Minimizes the number of administrators needed to run these environments #rightscale!
    • 55 # Opex at American Girl! Requirements: •  10x load increase after Christmas •  Quickly deploy infrastructure to meet a marketing deadline Solution: •  Scale 10 days in advance to ensure capacity can handle load •  Stable system that does not need to be actively managed •  Increased utilization and decrease costs using AWS and RightScale #rightscale!